Sales Marketing

Ronke Olajide

*****- ** ****** ***** *****, Fort Wayne, IN 46825 317-***-****)

Summary

Dedicated Communications Specialist with extensive experience in social media,

community relations, team building, achieving defined goals and special event

planning.

Acquired skills include blogging, online marketing, conference and seminar hosting

and attendance boosting, public speaking, writing and editing skills, social media

marketing, public relations as well as internal organisational communications.

I am also an energetic, results-oriented team-player eager to bring strong

administrative skills to a company in need of top-level support.

Highlights

Superb writer and editor Constant Contact

Print and electronic media Skilled multi-tasker

Deadline-driven Focused and driven

Strategic planning Dedicated team player

Exceptional writing skills Positive attitude

SEO knowledge Conference and seminar hosting

Event planning Delegate attendance boosting

Microsoft Office Suite Goal-oriented

Self-starter Brand development

Trade shows CRM understanding

Google analytics Channel strategy

Affiliate management Print and electronic media

Experience

March 2012 to date Publicity Co-ordinator

MFM Ministries UK, Milton Keynes Branch

• Writing and updating blogs for a Christian Charity .

• Using social media platforms Facebook and Twitter to raise the charity’s profile and build engagement.

• Creating and sending monthly newsletters to the charity’s supporters and members via Mail Chimp.

• Coming up with strategies to increase members and supporters

• Managing the Christian online and in-house bookshop, promoting books and ordering new stock.

March 2010 to January 2012 Marketing and Social Media Executive

The F10 Group, Milton Keynes, United Kingdom

Marketing Responsibilities

• Social Media Marketing: Using social media platforms Facebook, LinkedIn and Twitter to drive

traffic to and raise the profile of “Ask The Experts”.

• Affiliate Marketing: Revenue generation via partnerships with affiliate marketing networks.

• Search Engine Optimization: Writing key word inserted blogs and article content to build backlinks

and search engine optimization of the site “Ask The Experts”.

• Email Marketing Campaigns: Sending quarterly email marketing campaigns via Dotmailer and DIGI

email marketing software.

• Article marketing: Using social media platforms and article submission sites for the promotion of

articles.

• Research: Looking into current trends to identify tools and strategy for the team.

• Search Engine Optimisation Monitoring: Monitoring of the site “Ask The Experts” position and rank

on Google as well as number of its back links.

• Website Maintenance: Caring out an audit of all sections of Ask The Experts to check for broken

links etc.

• Reports: Running weekly and monthly reports on all marketing activities for the site “Ask The

Experts”.

• Internal Communications: Writing, updating and managing the company blog.

• Microsite Project: Writing search engine optimized web site content for designed microsites,

building backlinks for microsites through social media blogging and marketing, ensuring they rank

within the top 10 on Google’s first page.

PR Responsibilities

• Sourcing for journalists to write for “Ask The Experts” via Job Board Adverts and Social Media

Platforms.

• Managing journalists area and sector of coverage while coordinating deadlines and response

times.

• Editing, search engine optimization, proof reading, copywriting and uploading of submitted

articles onto the website.

• Assisting with research and writing articles to be published on the website.

• Building a database of media contacts and publications.

• Writing and submission of press releases via Cision PR software.

• Updating the PR library with relevant industry news.

• Using social media platforms to raise the profile of “Ask The Experts” as well as the journalists.

• Managing content and discussion on the site “Ask The Experts”.

• The Business Leaders Book Club: Responsible for writing blogs for the book website, social

media promotion of their published book (Lessons learned from the Recession) via Facebook,

LinkedIn, Twitter etc and responsible for getting free press coverage for the book in the UK and

US press.

Reporting to the 2 Company Directors

2008- 2010 Milton Keynes Council Mouchel Partnership

Business Support Executive (Development Control Department)

• Working within the administration team to ensure effective process for planning applications.

• Receiving incoming mail and posting outgoing mail.

• Receiving and logging planning applications for the department.

• Following administration procedure and making up electronic and paper files for new planning

applications.

• Handing planning applications over for validation by the validation team.

• Administration and secretarial support to the senior managers.

• Responsible for sending notices to the public regarding new planning applications.

• Collating public response to new planning applications and sending feedback to senior

managers.

• Worked within the team to ensure effective and smooth processes for the public regarding their

planning applications.

May 2007 to May 2008 Telemarketing

APD Communications Ltd, Milton Keynes

Sales Responsibilities

• Working within the sales and marketing department to promote Mobile Data Solutions, Vehicle Location

Solutions, CRM and Information Management Solutions to specific markets.

• Generating qualified appointments for the sales consultants in 3 key markets: Government &

Commercial, Police & Public Safety, and International.

• Attending designated exhibitions, seminars and user groups for direct marketing and lead generation.

• Initiating and executing telemarketing campaigns following attendance at marketing events.

• Identifying relevant Government tender notices where solutions could be applied in the 3 key markets.

• Attendance boosting for all company organized corporate events through proactive telemarketing.

Marketing Responsibilities

• Carrying out market research to identify new business opportunities and target new markets.

• Building data for specific campaigns from delegate lists and contacts provided.

• Researching and recruiting attendees to company seminars, user groups, exhibitions and conferences.

• Managing and updating the sales and marketing database.

• Writing telemarketing scripts for campaigns.

Reporting to the Marketing Communications Manager and the Head of UK Sales

March 2005 – March 2007 Telesales

Hayley Conference Centers, Milton Keynes

Sales Responsibilities

• Working with the Business Development Managers to source for potential business to be converted into

actual income for its chain of 8 conference venues.

• Contacting new and existing companies using the centers to research for new contacts and referrals.

• Booking appointments for the business development managers with contacts from companies interested

in Hayley Conference Centers.

Marketing Responsibilities

• Targeting specific market segments, quantifying businesses and profiling companies for the sales

department.

• Assisting with organizing sales initiatives, client evening, centre show rounds or special events for

the sales team.

• Maintaining accurate records, building a portfolio of clients and keeping databases accurately

updated and effective.

Reporting to the Business Development Managers and Centre Manager

Jan 2003 - Jan 2005 Administrator

South East London Community Training Centre, London

Responsibilities

• Officer in charge of administration, liaison, registration and enrolment.

• Responsible for disseminating information regarding courses available, fees and registration.

• Coordinated students course enquiries, registration and enrolment.

• Assisting with processes and procedures to boost enrolment and student retention.

• Following up on individual student’s course activity to prevent student course withdrawal and ensure

course completion.

• Organising and coordinating open evenings, student forums and attendance at centre events

Reporting to the Centre Manager and Course Tutors

Overseas Education and Qualifications

May 1995- May 1999 BA. Communications and Language Arts (2i)

University of Ibadan, Ibadan, Nigeria

April 1989- April 1994 7 GCSE O levels with five distinctions

UK Events Attended

Drayton Bird Marketing Seminar: Surrey, May 2012

Internet World Marketing Exhibition: Earls Court, London, May 2011

Location Applications in the Public Sector: Teddington, March 2008

Mobile Data Police User Group Meeting: Derby, February 2008

Mobile Working Seminar: Newcastle Race Course, December 2007

Association of Chief Police Officers Conference: Towcester, October 2007

HITEX Road Show: Chelsea Football Club, October 2007

British Association of Public Safety Communications Officers Seminar & Exhibition: London, November

2007

The Pub & Restaurant Show: London Olympia, January 2007

References

Available on request

Contact this candidate