Director Marketing

Kori D. Novak, Ph.D.

*** ******** ****

Lititz, PA 17543

*********@*****.***

Phone: 801-***-****

A SKILLED HOSPICE EXECUTIVE, with expertise in quality, compliance,

marketing, public relations, and strategy. Experienced in facility

management, human services and gerontology with a demonstrated ability to

provide cross functional leadership under extreme pressure conditions.

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CORE KNOWLEDGE & SKILLS

Budget Development/Mgmt Mkt Plan/Execution Product Development

Exit Strategy Turnaround Mgmt. State& Fed Reg.

Compliance

Process Needs Analysis Recruitment/Retention

Creation/Implementation

Direct to Consumer Lean Strategies Mgmt Multi-specialty Mgmt.

Marketing

Professional Highlights

. Experienced in healthcare quality and compliance documentation

. Interim Hospice Executive Director

. Accomplished Facility Administrator, leading teams through successful

local, state & federal surveys

. Created successful relationships with long term care facilities, local

hospice,

Community hospitals

. Experienced Executive leader in Fortune 200 company

. Experience in creating interpretive guidelines and program

development

. Proven ability to set and achieve aggressive program objectives and

goals

. Proven ability to implement an effective monitoring program to

include the ability

to provide constructive criticism and require acceptable corrective

action plans.

Employment History

DaVita Healthcare, Facility Administrator Columbia, MD 2011- 2012

Managed 15 chair dialysis unit. Ensured clinic compliance with corporate,

state and federal regulations. Responsible for all aspects of center's

operation including management of personnel, supplies and operations.

Other functions included:

. Led team successfully through multiple local, state and federal

surveys

. Participated in budget formulation of approx. 5m for clinic-review

concerning personnel and scheduling needs with patient load

. Management of professional and non-professional staff

. Met monthly with facility medical director to review clinical

outcomes, quality and compliance standards

Advance Care Planning, Inc., Exec. Director Newport Beach, CA 2007-

2010

Oversaw operational and marketing growth and development of small business

focused on the hospice and long term care industry. Maintained quality and

compliance documentation. Created and executed domestic short and long term

strategy through outreach, business development and relationship building.

Other functions included:

. Acted as primary liaison consulting with Hospice organizations in

quality, and compliance issues as well as management strategy

. Assisted in creation of programs and education for seniors including

fiscal, physical and legal opportunities

. Responsible for creation and maintenance of corporate and departmental

budgets

EPI North America, Exec. Director Newport Beach, CA 2005-2007

Operated medium sized consulting group handling various clients and health

care organizations. Oversaw operations, contract negotiations, PR,

marketing and media services. Other functions included:

. Acted as interim Executive Director for small growing hospice

organization

. Generation of 3.4 million dollars in public relations for within 3

months, including over 6 million visual hits on newly created website

for health insurance company

. Consulted/Interim Director- Senior Services Division, MedicAlert Inc.

Increased membership 10% in 6 months.

PacifiCare Healthcare Systems, Chief of Staff to CEO Cypress, CA 2000-

2005

Acted as primary liaison for CEO to Board of Directors, Office of the

President and overall company. Provided expert counsel regarding senior

services industry and general business direction in conjunction with

corporate goals and initiatives.

. Supervised P/L responsibility for CEO/Executive budget of 15m dollars

. Led marketing efforts for corporate new product introductions creating

and managing budgets from 500k to 80m dollars

. Managed major multi-million dollar health care projects (from 500k

-80m) leading in an average 4% increase in stock price

Professional Memberships

Member, White House Conference in Aging Ongoing

Member, Gerontological Society - Conference reviewer Ongoing

Member, American Society on Aging Ongoing

Education

PhD Gerontology Capella University

MBA Marketing/PR Pepperdine

University

BA Intl Relations & Communications University of

Denver

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