Sales Marketing

Stephen C. Witte

** **** **** *****, *********, NY 14625 + 908-***-**** +

ab4adp@r.postjobfree.com

Congress and Event Manager with Healthcare and Global Experience

More than 15 years of strategic congress and event management, sales and

creative solutions for conventions, meetings, marketing services and

exhibits (including sales of such services) guided by feedback from

research and metrics. Excellent at cultivating relationships, providing

strategic marketing direction, thought leadership and managing cross-

functional teams and resources to achieve business goals. Experienced in

creating and utilizing research and reports to demonstrate ROI to

stakeholders. Well networked in the International Pharmaceutical Congress

and Conventions with both vendors and colleagues. Experienced on both the

corporate and the agency sides of the event industry with experience

covering most major venues/cities in Europe and the US. Recognized and

tapped for strengths in building understanding and consensus among diverse

business teams. Experienced in design direction, writing and production of

marketing collateral, direct mail, web-based interactive and other

marketing services. BS degree with honors - Business/Marketing - with 32

hours art/design.

Professional Experience

Conference Manager for MAPS and Event Marketing Consultant

2011 to present

Exhibit consulting, meeting and event management, speaker management and

marketing services for domestic and international events

Conference Manager for the Psychedelic Science 2013 Conference -

www.psychedelicscience.org - contract completed May, 2013. This

conference exceeded attendance and revenue goals by more than 50%! Led

all logistics for this event - including managing 100 speakers, three days

of multi-track scientific programming, 2 days of pre- and post-conference

workshops, a sunset cruise, and a Saturday night benefit dinner and

exhibits. Supported Marketing and Development as well.

Previously contracted with MAPS (a non-profit association for medical

research) for exhibit planning and sales for Cartographie Psychedelica

2011. Doubled exhibit sales over previous year's conference.

Other consulting and contract clients include: Lynch Exhibits, Event

Strategy Group, Lead-Up Medical Network for Sanofi-Aventis, Event Strategy

Group, Nature's Hospital, EEI Global and the Center for Outcomes Research,

University of Massachusetts Medical School.

Pfizer Inc., New York, NY 2008 to 2010

Senior Manager, Healthcare Association Management (Global and Domestic

Convention Marketing & Medical Education)

Directed integrated product marketing plans for strategic event projects,

medical symposia, exhibits in the US and around the world. Built and

maintained Relationships with Medical Associations to provide education and

support to Healthcare Providers.

Exhibit Strategy and Execution - Responsible for understanding internal

customer's core business and working with them to create and execute

convention/congress plans with considerations of messaging, design and

campaigns.

Vendor Management: Worked with vendors to provide exhibits, interactive

educational tools, premium items, and other supporting services to

implement successful, compliant exhibit programs on-time and in budget.

Compliance: Insured compliance in congress, symposia and related activities

by knowing SOPs, making sure all team members are following them and

maintaining audit proof files.

Budgeting/Forecasting: Responsible for creating and maintaining budgets and

financial forecasts on a monthly basis.

Professional Relationship Management: Maintained and leveraged

relationships with PCOs, Associations, Housing Bureaus and industry support

agencies (i.e. IPCAA.)

Innovation and Efficiency: Added value through innovation and cost

efficiencies. Tracked and reported savings from scale adaptations and

negotiations.

Accomplishments:

. Received 5 Pfizer "Star" or IPA awards - for excellence in project

and budget management and for on-site problem solving.

. Completed Strategic Partnering Program - Pfizer training that builds

skills and tools for working strategically with Marketing teams to

clarify issues, make the best decisions and meet their goals.

. Worked with European colleagues to share new exhibit vendor and saved

costs. Average 20% savings per event over previous year.

Structured Technologies Inc., Rochester, NY 2007

Director of Marketing

Lead company's marketing planning and execution - Strategic marketing

planning and execution of multi-discipline marketing campaigns including

events, direct mail, online, telemarketing, print and outdoor advertising.

Engaged vendors and negotiated contracts - including support for seminars.

Responsible for: Internet marketing tools management (i.e. Google AdWords),

Coop and MDF funds management and application, list management and lead

generation programs and newsletter management.

Hotel Roomblock Inc., worked from Rochester, NY reporting to Toronto and

Lisbon offices 2005 -2006

Director, Business to Business Global Services - Logistics and

accommodation agency for pharmaceutical industry conventions

Brought on board to develop and extend the Hotel Roomblock brand and

sales - directed event marketing and logistics and accommodations

services for the company's target market:: global

pharmaceutical/healthcare industry clients. (Including: Novartis, Sanofi-

Aventis, UMass Medical School and Abbott Pharmaceuticals.) Negotiated

hotel and client contracts.

Selected Achievements:

. Managed event staff and operations and strategy for $5 million in

business.

. Delivered 30% sales growth (over $1MM) in new business in 12 months

. Directed All Aspects of Groups accommodations: Reservations, rooming

lists, customer service, meetings and convention services, etc..

. Improved sales/account tracking and efficiency in preparation for

company growth through implementation of Salesforce.com (CRM)

. Developed strategic plan for company growth and expansion.

Sanofi-Aventis Pharmaceuticals, Bridgewater, NJ 2001-2005

Conventions and Marketing Services Manager, Global Marketing and Medical

Directed strategic planning, exhibit marketing, communications and

logistics management for global congresses, conventions, sales/marketing

meetings, medical advisory board/investigator meetings and symposia for

the Thrombosis and Bone Health product portfolio, as well as involvement

in Oncology, Anti-Infective, CNS (Central Nervous System), and other

therapeutic areas. Recognized for rebuilding and managing productive

relationships with product management, other internal teams and agencies.

Worked with brand teams on event product marketing/communications

strategy and with agencies on collateral development, copy writing,

design and interactive programs. Developed and managed relationships

with Key Opinion Leaders, medical associations and as many as 15 vendors

per event, including leading 20 member teams on-site at each event.

Managed annual budgets of up to $8MM.

Selected Achievements:

. Spearheaded the planning of 25-30 cohesive, high impact and successful

events annually held in 25+ countries in Europe, Asia, Australia and

North America that attracted as many as 30,000 delegates at a single

event.

. Led a major procurement project for an All-Brand Global Exhibit Kit,

utilized across all therapeutic areas. Negotiated savings of $2.5MM

over 3 years while maintaining top service level.

. Bridged the communication gap by initiating and editing the Aventis

Convention and Marketing Services NEWSLETTER - Informing global

affiliates on cutting-edge programs and results provided by the

department for the various brands.

. Helped drive education of the medical community, increased

communications and negotiated sponsorships by cultivating proactive

relationships with European Society of Cardiology, International

Society for Thrombosis and Hematology, European League Against

Rheumatism and other medical societies/associations.

. Oversaw team in the design, creation and budgeting for exhibitions,

functional event web sites, staged meeting productions and multimedia

programs that effectively promoted products and educated the medical

community.

. Achieved budget goals and saved tens of thousands of dollars annually

by negotiating multiple agreements with vendors. Applied prior exhibit

construction experience to save 20% by acting as general contractor in

building a medical congress exhibit.

. Secured value-added services and discounts from various vendors

through exceptional skills in relationship building negotiations and

communications.

Lynch Exhibits, Burlington, NJ 1995-2000

Account Executive

Hired to develop new business for exhibit and meeting services and

manage key accounts in pharmaceutical, sporting goods, industrial and

high tech industries. Managed cross-functional teams of graphic

designers, project managers, fabricators, communications and marketing

professionals to create effective exhibit and event marketing

solutions. Managed teams in all phases of event marketing projects for

clients from concept design, engineering, construction and on-site

installation, consistently achieving quality, timelines and budget

parameters.

Achievements:

. Grew account base to 20 and sales from zero to $2.3MM. Consistently

ranked among top 3 in sales performance-despite no prior sales

experience.

. Managed several exhibits, corporate meetings and related media ongoing

for 5 years from design conception to implementation to maintenance -

on time and in budget and with high customer satisfaction and

retention.

Yashica Optical Division - Kyocera Electronics, Somerset, NJ 1993-

1995

Product Marketing Supervisor

Planned and executed strategies for product marketing and supervised

the technical support program for Yashica and Contax (luxury brand)

cameras. Developed the market position for new models - price,

promotion and placement in national or boutique accounts. Developed

point of purchase displays, advertisements, trade show programs,

meetings and events for Yashica Cameras, Contax Cameras, Carl Zeiss

lenses and Interactive CD product lines. Wrote press releases,

technical documents, video scripts, brochure copy and interactive CD

content. Worked with printers, photo houses and designers to produce

collateral, packaging and camera body design. Promoted Yashica product

lines as guest host on home shopping channel QVC for 2 years. Provided

sales and technical training for national sales accounts. Managed two

customer support lines and staff.

Education: BS with honors in Business Administration, concentration in

Marketing - State University of New York, Brockport, NY

Language Skills: Spanish - Conversational, German - Conversational plus

written.

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