Marketing Sales

JENNIFER R. BROWN

***** ****** ***. #*** • Los Angeles, CA 90024 • 310-***-**** • ********.*******@*****.***

E X EC U TIV E S U M M A R Y

Skilled professional with a stellar record of accomplishment in sports, entertainment and lifestyle marketing/advertising for

industry leading corporations and consumer brands. Consistently achieve innovative results through strategic business

approach. Deep experience with mixing marketing principles and emerging technologies to successfully engage the target

audience and create conversation. Strong leadership, management and collaborative skills. Adept at communicating with

management, clients, and internal departments to coordinate overall marketing efforts.

Branded Integration Strategic Alliances Traditional & Digital Media Strategy New Business Generation

P RO F E S S I O N AL A C CO M P L I S HM E N T S

Strategized and personally negotiated extensive partnership and promotional deals including

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Walmart.com/GameCenter- Microsoft/XBOX/Halo 4, Delta Vacations-Anchor Bay/Spy Kids 4, Burger King-

Paramount/Iron Man, TOMS/Chelsea Lately and more

Led development, execution and social management of new digital content initiatives, including GameCenter’s

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humorous gamer video series, The n00b Squad, resulting in over 50MM social impressions per month

Successfully developed and deployed T- Mobile’s f irst-ever Green Marketing Program

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Successful sponsorship/event management including Super Bowl XLII, BCS National Championship Game, Sundance

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Film Festival and other pop-culture platforms

Developed PR and media strategy and managed launch of PROMO Award-winning Tostitos Connect To Home Bowl

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program, leveraging platforms at both the 2011 Tostitos NCAA Fiesta Bowl and National BCS Championship Game.

Program garnered over 1 .2B global broadcast, print and digital media impressions

P RO F E S S I O N AL E XP E R IE N CE

ACCOUNT SUPERVISOR, DIGITAL MARKETING/ADVERTISING, 2012 - 2013

LUNCHBOX – Los Angeles, California

Led n ational digital, social, advertising, promotional partnership and shopper marketing activation for client’s entertainment

and shopper marketing platform Walmart.com/GameCenter and official sponsor T- Mobile; Objective to entertain, increase

awareness and drive purchase intent of top video game titles and T- Mobile products/services

Drove sell- in, negotiation and execution of integrated promotions and advertising campaigns for clients increasing sales

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through partnerships w ith video game publishing partners/game titles such as Square Enix/Tomb Raider, Ubisoft/Splinter

Cell Blacklist and Microsoft/Halo 4

Generated new business digital, advertising, product and social media opportunities with Walmart.com GameCenter and

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leading video game publishers, resulting in over $1MM.

Managed platform budget of up to $5MM, including annual budget planning, development and forecasting

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Supervised a team of three in professional development and growth

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DIRECTOR, ENTERTAINMENT MARKETING/PROMOTIONS/DIGITAL, 2011 - 2012

THE REGAN GROUP – Los Angeles, California

Led national strategy and execution of multi-platform marketing, promotional partnerships, media and PR across agency

accounts, including Hershey’s Brookside Chocolates, Shiner Beer, American Youth Soccer Organization (AYSO) and Anchor

Bay Films

Drove sell- in, negotiation and execution of integrated promotions for clients increasing sales through partnerships with

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entertainment properties that include Shiner Beer/Scre4m, D elta Vacations/Spy Kids 4, San Diego Zoo /Kung Fu Panda 2,

Dippin’ Dots/Hoodwinked 2

Developed strategy and managed execution of multi-million dollar launch for Brookside Chocolates’ G iving Back With

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Chocolate national mobile tour promotion, partnering with over ninety national charity organizations and delivering over 1

million gifts of chocolate

Supervised a team of four in professional development and growth

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JENNIFER R. BROWN Page II

Professional Experience Continued

ACCOUNT SUPERVISOR, MARKETING/PR/PROMOTIONS

FRITO- LAY AND TOMS, 2010 - 2011

KETCHUM INC., OMNICOM GROUP – Los Angeles, California

Led strategy, development, execution and management of global sports and entertainment publicity, communications, media

and event initiatives for agency clients, Frito-Lay and TOMS

Ran experiential and social media strategies for TOMS One Day Without Shoes and Next Chapter campaigns culminating

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in over 900K Facebook fans and 2M participants worldwide

Managed the social and traditional media relations strategies for Doritos Crash the Super Bowl campaign that puts fans in

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control of the brand’s Super Bowl advertising

Drove sell- in, negotiation and execution of integrated promotions for clients increasing sales through partnerships with

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entertainment properties that include Doritos/Green Lantern, Sun Chips/The Lorax, TOMS/Chelsea Lately

Supervised a team of four in professional development and growth

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SENIOR ACCOUNT EXECUTIVE, ENTERTAINMENT MARKETING

CONSULTING/MARKETING/PROMOTIONS - T-MOBILE, 2008 - 2010

WASSERMAN MEDIA GROUP – Los Angeles, California

Led strategy, development, execution and management of global sports and entertainment publicity, communications, media

and event initiatives for agency clients, Frito-Lay and TOMS

Ran experiential and social media strategies for TOMS One Day Without Shoes and Next Chapter campaigns culminating

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in over 900K Facebook fans and 2M participants worldwide

Managed the social and traditional media relations strategies for Doritos Crash the Super Bowl campaign that puts fans in

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control of the brand’s Super Bowl advertising

Drove sell- in, negotiation and execution of integrated promotions for clients increasing sales through partnerships with

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entertainment properties that include Doritos/Green Lantern, Sun Chips/The Lorax, TOMS/Chelsea Lately

Supervised a team of four in professional development and growth

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SENIOR ACCOUNT EXECUTIVE, ENTERTAINMENT MARKETING

ADVERTISING/PROMOTIONS – BURGER KING, 2006 - 2008

PITCH – Los Angeles, California

Managed multi-platform national and international sports and entertainment marketing, sponsorships and promotional

program activation for Burger King

Drove sell-in, negotiation and execution of global, integrated promotions for Burger King increasing sales through

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partnerships with entertainment, gaming and sports properties that include Star Trek, Transformers, Indiana Jones IV, The

Simpsons Movie, NFL, Wii and XBOX

Created licensing deals that include customized toys, premiums, packaging and themed menu items

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Supervised one account coordinator in professional development and growth

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JENNIFER R. BROWN Page III

Professional Experience Continued

COORDINATOR, MARKETING MANAGEMENT/PROMOTIONS –

UNIVERSAL FILMS PARTNERSHIPS GROUP, 2004 - 2006

UNIVERSAL FILMS– Los Angeles, California

Managed promotional execution of Universal Films’ global feature film and home entertainment partnership and product

placement campaigns

Developed factual assets and coordinated creative assets and approvals for Universal film presentations in the Coca-Cola

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Screenplay program, a movie trivia slide program that runs in approximately 17,000 theatres nationwide

Successfully executed promotional tie- in and product placement for brand partners with entertainment properties that

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include Miami Vice / Bacardi, King Kong / K elloggs, American Pie 4 / Slushee, You, Me & Dupree / Boost Mobile

Developed and successfully implemented the projected cost and overage grid for theatrical and DVD programs to track

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and project expenditures for promotional programs

TALENT AGENT TRAINEE - M OTION PICTURE LITERARY & TALENT, 2000 - 2004

INTERNATIONAL CREATIVE MANAGEMENT TALENT AGENCY – Los Angeles, California

Assisted feature packaging/talent agent in the packaging and sale of independent films through festivals by partnering writers,

directors and actors to scripts in development

Coordinated media interviews, prepared press kits for clients and assisted in news releases for submission to Daily Variety

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and Hollywood Reporter

Accompanied clients to premieres and events and worked as their day-to-day contact to the office

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Ensured overall client strategy and confirmed client business goals were met through script development as well as

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suggested and implemented creative opportunities

E X PE RIE N CE

C O NS UL T I N G

MARKETING CONSULTANT, 2013

HEROS & VILLIANS ENTERTIANMENT – Los Angeles, California

Managed multi- channel marketing and PR strategy, digital advertising and social media efforts in support of agency’s

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roster of film, TV, and comic book projects

E DUCAT IO N & AFFLI LI ATI O NS

University of South Florida - Tampa, FL - Bachelors/English Literature – Minor/Communications

Code Academy Certification, HTML

The Fulfillment Fund - Los Angeles, CA

Think LA, Los Angeles, CA

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