Sales Marketing
Resume:
JOEL P. GAYNER
Rancho Palos Verdes, CA 90275
email: **********@***.***
Cell: 323-***-****
SENIOR MANAGEMENT EXECUTIVE
Creating the disciplines required to build an organization takes a seasoned
professional. Joel P. Gayner has the entrepreneurial personality to
motivate those around him, and a well-developed ability to strategically
position a company to take maximum advantage of previously untapped markets
and resources without increasing infrastructure. Joel has designed and
implemented the strategies, plans, and actions that have consistently
delivered strong and sustainable results. Notable achievements include:
Start-up to Public. Founded and created two public companies. Created the
products, marketing and sales strategies, and participated in all aspects
required to raise capital from private placement through IPO. President of
third public company.
Internal Corporate Reorganization. Orchestrated a complete change in
corporate culture, organizational structure, business strategy and
direction including corporate identity, positioning, marketing, sales, and
distribution within the Internet.com world. Created the "Licensing"
strategy to resell 3d images of manufacturers products and their related
applications at a "commodity" price to retailers on the Internet. Companies
such as Yahoo and 38 other National brands have become Licensees.
Merger & Acquisition. Participated in the merging and financing of two
lack-luster public company subsidiaries, with total volume $39 Million
dollars leveraging the strengths of each organization, developing and
implementing strategies to foster growth, while setting goals and tracking
performance, while creating an entrepreneurial team culture. The companies
were originally purchased from Kayser Roth and Genesco and were merged into
one entity the "Humphrey Organization", with volume of approximately $150
Million. Humphrey's was subsequently acquired by Randa Industries.
Creative, Sales and Marketing Leadership. Identified and capitalized on
emerging opportunities to out perform competition and win market share. Led
cross-functional teams of product development, marketing, advertising and
sales professionals. Spearheaded the launch of over 500 licensed products
and gained largest market share in men's accessories Mass merchandise and
private label distribution channels in accounts such as Sear's, Penney's
and others.
Customer Relationship Management. Independent "Licensing" consultant to
major entertainment and international manufacturing concerns. Developed key
relationships with major retailers throughout the U.S. consistently
delivering Licensing Agreements and revenues for such companies as The John
B. Stetson Company, MCA/Universal Merchandising, Paramount Pictures, Zorro
Productions, The Southland Corporation (7 Eleven) and others. Designed,
developed and launched advertising and retail Brand awareness campaigns for
Courtaulds Fibers, Inc. a $5 billion dollar U.K. conglomerate, Democracy
Clothing, and other National brands featured in Nordstrom's, Saks fifth
Avenue and other upscale retailers.
Teacher and Motivator. Developed and taught "Marketing and Merchandising
Strategies" a pioneering fully accredited course created for graduating
seniors of the prestigious art and design conservatory Pratt Institute,
Brooklyn N.Y.
An innovative and energetic leader, skilled communicator/team builder, and
adept negotiator. Recognized as an "out of the box thinker" with proven
ability to analyze businesses, operations and growth opportunities, and
then introduce strategic and tactical solutions that improve competitive
performance while increasing sales and profits.
EXPERIENCE
1/2009- Present Group G Consultants Inc., President, Rancho Palos Verdes CA
A full service organization, administering to all aspects of marketing,
advertising, public relations, design, licensing, merchandising and sales
promotion campaigns. Excels in the domain of creative thinking, which
produces fresh creative ideas and bottom line results. GGA has worked with
many Fortune 500 clients and has an impressive list of references.
12/2007- 12/ 2008 Trademark Licensing Corporation Inc., Mt. Prospect IL.
qray.com Direct to Consumer distributor of Men's and Women's jewelry.
President/Chief Executive Officer and Director Engaged by Investors to
purchase QT, Inc. out of Bankruptcy and turn around the Company to conform
to the Rules and Regulations of Standard Business Practice. Created the
Business Model, Marketing and Advertising strategies to accomplish that
goal. Company was resold to another group of Investors in December 2008.
03/2005- 11/01/ 2007 Morgan Motor Company Ltd. Consumer Products USA, Inc.,
Santa Monica CA, www.morganwest.net Licensor and designer of Morgan
Consumer Products in North America.
President/Chief Executive Officer and Director
Developed and structured the acquisition of 10 Licensees and implemented
the North American marketing and licensing strategies required to launch
MMC Ltd. Created the business model to penetrate the specialty retail
industry and negotiated and secured various licenses to companies such as
Mattel and others. Responsible for the long range and day to day strategic
and tactical decisions of the company. Structured and negotiated all
licensing agreements.
06/2001- 01/01/05 ICON Textile Laser Systems, Inc., Vernon CA, www.icon-
laser.com
Licensor and designer of Patented Laser Technology with 150 licensee's
world wide.
President/Chief Executive Officer and Director
Developed and structured the acquisition of 5 Laser Patents and implemented
the global marketing and licensing strategies required to launch ICON.
Created the business model to penetrate the textile industry and negotiated
and secured 150 installations worldwide. Responsible for the long range and
day to day strategic and tactical decisions of the company. Structured and
negotiated all licensing agreements worldwide.
07/2001-07/2002 Hornburg Jaguar Land Rover, Beverly Hills CA. Oldest Jaguar
and Land Rover franchise in USA.
Sales and Marketing Hornburg Jaguar Land Rover
Responsible for sales of Jaguar and Land Rover motorcars within the
franchise area. Supported Management in understanding direct marketing and
advertising as it related to the takeover of Hornburg by the automobile
conglomerate Pendragon a United Kingdom Company.
02/2000-02/2001 3d Shopping.com/dba 02 Essential Marketing Technologies,
Marina Del Rey CA., AMEX (THD), www.02emt.com
Delivers Internet products and services through Multi-Media Campaigns,
Content Management Solutions and Rich Media Display Technologies.
President/Chief Operating Officer and Director
Initially recruited as EVP Creative, Marketing and Sales. Responsible for
the development and implementation of the creative vision of global
marketing strategies, strategic corporate identity, positioning marketing
and sales. Evaluated the company's business model, which was non-scalable.
Identified the need to change the business model into a commercially
acceptable one, which resulted in a change in the upper management of the
Company. Repositioned the company as the "Licensor" of National branded
product presentation and display on the Internet. Built premier alliances
with strategic partners such as Yahoo, ClickAction and 38 other National
brands as Licensees such as Samsung, Sharp, Williams-Sonoma, Skechers,
Casio, Bissel and others.
01/1992-02/2000 Group G Associates Inc., President, Bell Canyon, CA.
A full service organization, administering to all aspects of marketing,
advertising, public relations, design, licensing, merchandising and sales
promotion campaigns. Excels in the domain of creative thinking, which
produces fresh creative ideas and bottom line results. GGA has worked with
many Fortune 500 clients and has an impressive list of references. GGA has
participated in the merchandising campaigns of Jurassic Park, The
Flintstones, The Mask of Zorro and other Entertainment and Character
properties. Approximate volume $10.5 million. A company profile and video
are available upon request.
1985-1990 Advanced Marketing Technology, Founder, Executive Vice President
Director, New York
Combined and integrated ATM technology, 30-second video commercials, and
overnight delivery of product into interactive advertising and
merchandising kiosks. Produced, distributed and installed over 200 kiosks
within U.S.airport waiting areas in partnership with the Host/Marriott
organization. The company went public in 1986 and was underwritten by
Mueller and Company for $4 Million. Video available upon request.
1985-1987 Mint Condition, Inc. Founder, President and Director, New York
Conceived the product, advertising, marketing, merchandising and sales
strategy to target smokers as the ideal demographic for a smoker's
alternative confectionary product. Mint Condition won the 1986 "Best
Advertising Parody Campaign" awarded by Marketing and Media Magazine and
went public in 1985 for $800,000
1981-1985 Mad Marketing Group, a division of Manhattan Industries,
President and Chief
Full responsibility for advertising and new product development of
Manhattan Accessories division. Sales for Manhattan Industries more than
doubled in the 1980's, from $230 Million to $500 Million.
1983-1985 Pratt Institute, Associate Professor of Marketing, Brooklyn, New
York (concurrent with Manhattan Industries) instructed a non-textbook full
credit course for graduating seniors in "Marketing Strategies of the
1980's".
Education: Nassau Community College
City College of New York
Queens College
Illinois College of Optometry
Degrees: Bachelor of Science
Doctor of Optometry
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