Sales Customer Service

SUKHDEV

SUKHDEV

E Mail: ******************@*****.*** Contact: 91-971*******

Professional Condense

Assignments in Strategic Planning/ Sales / Business Development/ Channel Management with an organisation of

repute

A result oriented professional with 12.6 years of rich experience in Sales & Marketing, Strategic Planning,

Business Development & Distribution and Channel/Team Management majorly in FMCG . With organisations

like EMAMI, GRSL & HFIL.

A leader with a flair for charting out sales strategies and contributing towards enhancing business volumes & growth

and achieving profitability norms.

Deft in handling all sales & marketing activities, analysing market trends & establishing healthy & prolonged business

relations with clients.

Areas of Expertise

Strong organizer, motivator, team player and a decisive leader with successful track record in directing from original

concept through implementation to handle diverse market dynamics.

Strategic Planning

Establishing area/ regional strategies for achieving targets.

Business planning and assessing revenue potential within business opportunities.

Analyzing & reviewing market response & communicating the same to the teams.

Sales & Marketing

Managing the sales and marketing operations for promoting products and accountable for achieving business goals and

increasing sales growth.

Implementing marketing strategies to build consumer preference and drive volumes.

Conducting competitor analysis by keeping abreast of market trends and competitor moves to achieve market share

metrics

Business Development

Formulating strategies & reaching out to the unexplored market segments for business expansion.

Exploring new business opportunities in various segments along with concerned branches.

Providing a systematic network planning, exploiting market opportunities at low cost and establishing competitive

intensity, achieving long term volumes, market share and ensuring profits.

Conceptualizing & implementing plans & policies for the organization, organizing promotional campaigns

Channel Management

Handling dealers/sub dealers on a daily basis or as per the company norms; monitoring potential distributors for

smooth distribution of sales & marketing activities.

Identifying and appointing dealers/sub dealers; establishing strategic alliances / tie ups with financially strong and

reliable channel partners, resulting in deeper market penetration and reach.

Conceptualising, planning and organising brand promotion activities by developing new communication mix and new

strategies for brand launch.

Team Management

Recruiting, leading, mentoring & monitoring the performance of team members to ensure process efficiency and

meeting of individual & group targets.

Employment Record

Creating and sustaining a dynamic environment that fosters development opportunities and motivates high performance

amongst Team members.

Emami Ltd.

June 05 to March 2011 as DGM – Sales (PAN INDIA)

Emami Limited is one of the fastest growing ayurveda focused, health, beauty and personal care product companies in

India today.

Headed the entire business operations for the cluster in terms of sales, customer service, network & other related

business activities with our Power of execution.

Responsible for Designing/division of sales territories among business partners to achieve better coverage (network &

distribution both), effective planning implementation and overall control of sales operations

This role is responsible for Revenue & Profit delivery for all products in the assigned Geographical Cluster the role

needs to coordinate closely with Commercial tasks.

Managing the business development, marketing and account management of solutions/ products, services and ensuring

the development of reliable channels across the markets

Responsible for Heading the Zonal team & Departments to drive them positively towards business objectives

Responsible for Planning for manpower for the cluster as per manpower budget & business requirement. Also

responsible for communications of processes & policies to the cluster team.

Responsible for Implementation and execution of Distribution sales strategy towards achieving market penetration and

expansion of customer base, also responsible for regulatory compliances related to documentation.

Assessing and providing feedback from the market to Product Management and Development team regarding products

by way of coordinating gaps between product functionality and market/customer demands

Managing Zonal business operations with other business partners to get the maximum throughput, also responsible for

execution of retailer schemes to stimulate the retail channel, along with zero trade issues and consumer complaints.

Monitor & evaluate cluster specific business opportunity competition offerings, marketing avenues & recommend plan

to capitalize on the same.

Responsible for executing all business directed from circle / corporate team.

Gokul Refoils & Solvent Limited (GRSL)

October 03 to May 05 as Asst. Manager Ahmadabad

GRSL today is one of India’s Premier Corporate in the Edible Oils and allied products sector. It has garnered a loyal

customer base and is now ranked amongst the top five companies in the country.

Noteworthy Accomplishments:

Responsible for developing distribution strategy to penetrate deeper in the market, distribution expansion through new

distributors and retailers, also developing alternate channel of distribution.

Channel Relationship Management and Motivation towards developing and maintaining an Emotional bond

(Distributors & key retail) with the Company.

Responsible for organizing training programs for field force, retailers, distributors, merchandisers etc on timely basis

for better understanding of the business by front liners and to ensure better services to the end consumers.

Successfully Launched all New initiatives of the organization and also able to drive the desired revenues out of it.

Responsible for the formulation of plans & strategies, based on the targets to be achieved at local level including

activities for retail push and to develop a system for its effective execution and finally relate all such plans with sales

and volume generation within the budget, time and policy matter of the organization

Heritage Foods (India) Limited (HFIL)

November 98 to September 03 as Senior Executive Hyderabad

The Heritage Group, founded in 1992 by Sri Nara Chandra Babu Naidu, is one of the fastest growing Private Sector

Enterprises in India, with three business divisions viz., Dairy, Retail and Agri under its flagship Company Heritage Foods

(India) Limited

Noteworthy Accomplishments:

Responsible for developing distribution strategy to penetrate deeper in the market, distribution expansion through new

distributors and retailers, also developing alternate channel of distribution.

Monitor & evaluate cluster specific business opportunity competition offerings, marketing avenues & recommend plan

to capitalize on the same.

Achievement as per business plans, Implementation of Distribution & Coverage initiatives, also responsible for

Driving Visibility leadership in the respective cluster.

Was handling dealers & distribution network to give better availability of product and services.

Successfully developed effective distribution channels for the distribution of confectionary in rural areas.

Was Primarily responsible for growth in sales volume through vibrant distribution channels in the assigned

territory

Academe

MBA from IMT Ghaziabad – 2008

M.Com from Chaudhary Charan Singh University – 2005

M.A. (Economics) from Chaudhary Charan Singh University – 2003

B.Sc from Chaudhary Charan Singh University – 1998

Personal Snippets

Permanent Address : Flat No.: 83/C, Pocket – C, Mayur Vihar – 2, Delhi 110091

Date of Birth : 09th February, 1978

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