Marketing Director

RICH ARCATI

* ******** **. - **** ****, New York 11542

**********@*******.***

Education: BOSTON COLLEGE - Carroll School of Management

Boston, MA Bachelor of

Arts, General Management & Marketing; Minor: Film Studies, May

2003

LUNAMETRICS - Google Analytics & Google

Adwords Certified Training New York,

NY Certificate of Completion: Google Analytics & Google Adwords

Certified Partner, May 2013

Experience: DASHING DIVA, Subsidiary of KMC Exim Corp

Long Island, New York

2012 - Present Freelance Digital Marketing Director (Contract

Position)

. Principal designer and project manager of a dynamic micro-

site for Dashing Diva's new flagship product line launch:

ColorFX. (http://colorfx.dashingdivapro.com)

. Responsible for driving traffic and maintaining all

websites, communities, and social media sites on Tumblr,

Pinterest, Facebook, Instagram, Twitter, YouTube, Yelp for

over 60 retail stores worldwide.

. Supervised and collaborated closely with PR, creative,

events/nightlife, digital marketing, and content teams to

define and leverage digital/social media assets for trade

shows and fashion show events.

. Identified and presented new ways to integrate social media

into business strategies and marketing campaigns including

resource needs, budget, and gap analysis at the region and

property level.

. Defined key performance indicators and implemented

measurement, SEO & SEM analytics and reporting methods to

gauge success and improve processes.

TYR Sport Inc Long Island,

New York 2013 E-commerce & Marketing Consulting

(Contract Position)

. Oversaw offline and online advertising efforts (acquisition

and retention) including e-mail, search, PPC, direct mail,

landing page and search engine optimization to drive site

traffic and converted sales during highest online sales

period in company history.

. Maintained home page/product catalog to offer ongoing

updates of product upsells, cross sells and merchandising

throughout the on-line store and comparison shopping

engines.

. Performed analyses of trend data using Google Analytics and

Google Adwords and other analytics tools to provide ongoing

reporting of KPIs and overall on-line business.

. Reported/tracked on SEO, SEM and overall site performance.

. Supported testing and development of new

enhancements/functionality for the e-commerce platform,

defined goals, briefed agencies/stakeholders, tested output

and fixed bugs.

. Troubleshooted issues with orders and interfaces on Magento

& Wordpress platforms and worked with an external Ecommerce

maintenance vendor to resolve problems.

. Implemented SEO and keyword solutions that increased the

company's web presence on Google and main search engines.

. Planned quarterly / yearly on-line promotional calendars and

worked in concert with on-site marketing team to enhance

brand presence in social media spaces.

WIEDENBACH-BROWN, Subsidiary of US

Electrical Services, Inc Long Island, New York

2011 - 2012 Marketing Director

. Developed and launched integrated, multi-channel print,

catalog, social media, tradeshows, web and direct marketing

campaigns that aided record-breaking sales revenues of $70M

in 2011.

. Responsible for all marketing strategy development and

execution, analysis and optimization via web analytics, and

P&L and budget. Gather and analyze data about

potential/existing products and services.

. Responsible for managing and driving traffic to social media

and e-commerce websites, including optimizing all paid and

organic search advertising.

. Manager and principal contact person for 20-member sales

force. Designed and provided them with all marketing and

media materials for use in sales presentations.

. Created innovative Web-based Intranet to provide improving

communication flow and adding an effective sales tool for

sales reps.

. Wrote catalogs, course guides and training brochures that

enhanced the sales reps' understanding of complex product

features and helped them sell more effectively.

FENIX ENTERTAINMENT GROUP

Buenos Aires, Argentina

2009 - 2011 Digital Marketing Director

. Largest Entertainment Company in South America; Created

digital awareness in top 4 Argentine urban markets and

additional Latin American/US markets.

. Designed new queries and utilized existing query models to

draw relevant customer information for development of

financial reports utilized in forecasting, trending, and

results analysis.

. Supervised digital, social media, and print campaigns of

multi-million dollar events including first ever South

American performances by Linkin Park, the Killers, Laura

Pausini, Jason Mraz, and AC/DC.

. Managed multiple B-to-B and B-to-C channels: internet and e-

commerce, mobile content, telesales, and retail.

. Engineered various cross-promotion strategies with corporate

partners including Sony Music Entertainment, Universal, EMI,

and Warner Music to increase revenue and decrease

advertising costs.

. Helped increase Facebook following exponentially for both

company and artist fan pages.

. Directed traffic growth strategies including SEO, social

bookmarking, affiliate linking campaigns, content

distribution, e-mail marketing, trackbacks, pings, and RSS

. Liaison and facilitator of artist-press relationships in

every media-medium in Argentina.

2007 - 2009 INTELLATEX INC, Division of AQ Textiles Corp

New York, NY

Marketing Manager

. Graphically designed and implemented packaging for multiple

textile/bedding product lines for major retail outlets

including: Bed Bath & Beyond, Macys, Costco, J.C. Penney's,

Sears, and Belk's.

. Worked with product designers during product development to

ensure products and services to meet market needs within

budget constraints.

. Directed design, production, P&L and merchandising budgets

of all marketing materials including brochures, product

DVDs, point of purchase collateral, and online marketing

tools.

2003 - 2007 CHAMPION WINDOW AND DOOR

Long Island, NY

Marketing Director

. Created and implemented comprehensive marketing plans that

included complete situation and competitive analyses, new

product launches, tactical action plans, sales forecasts,

and budgets

. Aided in sustaining $20 million per year sales volume

. Developed advertising, direct mail materials, company

presentations, and company website

. Converted manufacturing facility to lean production system,

which increased window production capabilities from 300 to

600 windows per day without increasing manpower

. Coordinated sales meetings, coordinating outside sales

reps with marketing goals

Additional: Speak & Write Spanish Fluently

. Double Platinum Award winning recording artist (300,000+

copies sold) RIAA-certified

. Proficient in Mac & PC, MS Word, Power Point, Excel, Access,

Internet, Adobe Photoshop, Illustrator, Final Cut Pro, Pro-

Logic Studio 8, Protoolz, Macromedia Studio MX, HTML,

Dreamweaver, Sharepoint, Oracle, Omniture, Google Analytics,

Adwords, Bing Analytics, Facebook Advertising, eBay, Amazon,

Magento, Shopify, Wordpress, Google+, Affiliate Programs,

Flash Sale Sites, Magento, Benchmark, MailChimp, iContact,

Constant Contact, Hootsuite, and GroSocial.

. LeanSigma Blackbelt Certification via TBM LeanSigma

Institute in Durham, NC

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