Rosa Tao
***** **** ********** ** • Fremont, CA *4555 • ***********@*****.*** • 510-***-****•www.linkedin.com/in/rosarongtao
A passionate and results-oriented professional experienced in Business Analytics, Data Consolidation,
System/Software Development Life Cycle (SDLC), Requirements Gathering, Sales Operations, CRM,
Business Process Improvement, Business IT Alignment, Change Management and Project Management
Highlight of Qualifications
Exceptional analytical and communication skills applied to research and marketing in the E-Commerce industry
Effective problem solving skills gained from 8 years of experience in Customer Service and Sales
Self-motivated team player with the ability to quickly develop and foster cross-functional relationships
Meticulously detail-oriented and organized, fast learner, strong adaptability and flexibility
Highly accuracy while meeting tight deadlines and ability to manage multiple priorities
Data mining tools: Access, Salesforce.com, Tableau, MySQL, ETL
Proficient in Computer Applications - MS Office (Word, Excel, PowerPoint, Outlook, Project, Visio, SharePoint)
Adobe (Photoshop, Flash, Dreamweaver), FrontPage, HTML, JAVA, PHP, UML, OOD, PeopleSoft, and SAP ERP
Fluently bilingual in English and Mandarin
Professional Work Experience
Business Analyst Consultant: Metrolinx, Toronto Sep 2012 –
Apr 2013
Worked closely with I.T. and Transportation Planning to define business needs and requirements on a Geographic
Information System (GIS); developed survey and conducted face-to-face interviews across 31 departments within
Metrolinx for requirements gathering and gap analysis
Synthesized and analyzed disparate large data sets from survey results into an insightful needs assessment
report
Documented business objectives (requirements) into functional requirements, participated in JAD sessions
Wrote and presented a 20 page Request for Proposal (RFP) on project approach methodologies to the CIO, delivered a
project planning report and a systems requirement report to the CIO
Drafted and submitted Request for Information (RFI) to gather a list of potential vendors, received 20 Quotes
Wrote a feasibility analysis report that evaluates current business processes & IT infrastructure, presented
recommendations to the CIO based on cost and benefit analysis conducted for implementing a GIS enterprise-wide
Prepared status and project progress reports; attended weekly stakeholder meetings to gather business requirements
Acted as a Project Manager, applied PMBOK conflict resolution principles to improve teamwork communication
and efficiency; Establishes productive and reciprocal relationships among 6 members on the project team
Inside Sales Support: Lakeside Process Controls Ltd, Mississauga June –
Sep 2011
Served as a subject matter expert and acted as a liaison to other departments on sales data management topics
(quoting, ordering, pricing)
Corresponded with clients and vendors to expedite delivery and shipment; resolved conflicts professionally
Maintained and updated databases, systems, and Intranet
Prepared and analyzed Quotes; managed the receipt of daily shipments in company’s Order Management System
(NOMIS); documented PO Change Request and Requests for Quotations (RFQs); created customer status reports
Created spreadsheets to track 500-plus sales and provided data for summary reports
Contact Centre Representative (Bilingual): Planet Energy, Mississauga Jan –
June 2011
Demonstrated ability to quickly grasp company’s services, techniques and procedures; used the knowledge to address
customers’ inquiries and issues at 1stline,customer 1st mindset resulted in greater customer satisfaction
Used multitasking skills to provide matching services and maintaining records while simultaneously conversing
with client over the phone; exceeded management’s daily KPI goals for both outbound and inbound calls
Collaborated with the supervisor, developed training materials for new employees
Real Estate Marketing/Technical Support: RE/MAX Realty Enterprises Inc., Brokerage, Mississauga May – Aug
2010
Rosa Tao 510-***-**** page 2
Created websites promoting listings; optimized web traffic using SEO techniques; conducted E-Commerce
comparative analysis based on statistic for designed and implemented websites
Managed and migrated client database from Agent Office to Microsoft Outlook; self-taught mail merge and used it to
generate newsletters, labels, E-mails
Resolved technical issues for agents within the entire office
Internet Marketing Research Analyst: WSI Internet Consulting, Mississauga Jun –
Aug 2009
Conducted in-depth SEO/SEM/PPC research, analyzed competitors’ unique selling proposition and pain points, top
keywords that increase ROI, presented a 20 page recommendation report to manager to improve brand awareness
Created marketing best practices and E-mail marketing campaigns including marketing messages for Conversion
Architecture Platforms, Paid Search Marketing, Organic Search Marketing, Targeted Lead Marketing and Web
Analytics, implemented on social media websites
Collaborated with the web development team, launched a new website on time and within budget
Designed Web Banners, Sales Sheet and Logos using Photoshop for company’s conventions
Product Data Management (PDM) - Change Management Intern: Motorola Solutions, Mississauga Jun – Aug
2008
Used Program Lifecycle Management (PLM), SharePoint, Windchill & ERP BaaN Configuration to process
Engineering Change Request/Notice documentations (ECR/ECN) following by the engineering release procedures;
maintained accuracy of EDIs; and gained in-depth knowledge of Product Lifecycle Management
Worked with cross-functional teams; reduced process time by 25%, allowing Engineers to complete projects faster
Managed, migrated, validated, and maintained engineering data (part #s) consisting of thousands of records,
standardized supply chain data, enhanced file locate time
Relevant Projects
Information Technology
Designed and implemented a computer system using UML for a clinic to improve their administration process,
including Use Case Analysis; System Sequence/Interaction and Class Diagrams; functional specs; ensured final
system design matched well with user requirements specification, conducted unit/integration/usability and user
acceptance testing
Designed a database using Access and MySQL to construct, query, update and administer a database
Created, designed and published a static and dynamic website using Dreamweaver CS4, PHP, HTML and MySQL to
meet a real customer’s expectations from scratch
Business Analysis
Presented a 25 page report at RBC Case Competition on “ Leveraging Social Media to Improve Business
Processes”, analysis contains a business strategy map, used capacity & constraint analysis, Total Quality
Management (TQM); re-designed business processes using Six Sigma; reduced cycle-time and re-work;
created marketing tactics
Participated in Google Online Marketing Challenge 2010, analyzed data in Google Analytic, developed online
marketing campaigns using various social media platforms, effectively increased webpage conversion rate
Analyzed Google, Oracle, Amazon, EBay, Cisco business cases using SWOT analysis and competitor analysis;
produced a 15 page report outlining alternatives and recommendations for each corporation
EducationBachelor of Commerce Degree - Business Technology Management (Graduated with Honors)
Apr 2013
Ted Rogers School of Management, Ryerson University, Toronto ON
Relevant courses: System Design and Implementation, Business Process Design, Finance, Accounting
Business Administration 3 years Advanced Diploma - E-Commerce Management (Graduated with Honors) Apr
2011
Sheridan Institute of Technology and Advanced Learning, Oakville ON