Arshad Aziz

**-** ******* *** * Guelph, Ontario N1G 4S7 519-***-**** ab3tpe@r.postjobfree.com

SALES • MARKETING • PROJECT MANAGEMENT • PRODUCT DEVELOPMENT

Provide an entrepreneurial, visionary and strategic approach, recognizing the gaps and making required changes to

enhance performance of production lines. Demonstrate excellent corporate communication, presentation, negotiation,

problem solving and critical thinking skills. Offer strategic and technical planning within the industry.

AREAS OF EXPERTISE

Project Management New Product Development Relationship Management

Brand Awareness Data Evaluation Performance Metrics Evaluation

Competitive Positioning Consultative Selling Customer Loyalty & Retention

Opportunity identification Forecast, Cost & Pricing Price Modeling

Customer Segmentation Product Commercialization Marketing Communication

Competitive Analysis Staff Training & Development Strategic Business Planning

Customer Targeting Vendor Training International Client Relations

COMPETITIVE OVERVIEW

Market Research & Competitive Analysis: Market research and analysis for identification of product

development; notable achievements in product development with PEPSI Co Inc.

Project Management & Corporate Communications: Develop grant ideas, manage and implement projects and

grants in accordance with policies, standards and regulations of United States Agency for International

Development (USAID)/OTI, develop social media campaigns

Sales: Build rapport with engineers to establish requirements and finalize feasibilities (EPG Conversion) and

budgets; ensure customer fulfillment and loyalty

Management: Complete product life cycle from strategic planning to tactical activities

Teamwork: Work closely with various groups; engineering, manufacturing, sales and marketing

Product Analysis: Perform testing and initial inventory requirements

Product Pricing: Ensure revenue and profitability goals meet competitor analyses and formulate with HPS

response to market demands

Product Design & Development: Develop effective timelines for product development and market release;

develop an understanding of competitive product landscape

Generation of Market Requirements Document (MRD): Development of internal/external training (End-

Customers, Channel Partners, Sales Staff)

PROFESSIONAL EXPERIENCE

Sales and Marketing Executive, M-Artal International Corporation 1999-2000

Provided strategic direction to customer services and sales team dealing with business to business, plus

business to customer accounts

Defined value propositions, built strong branding, developed and integrated marketing programs

Conducted marketing research and analysis

Provided foundation for developing and penetrating markets through targeted marketing initiatives

Sales Engineer Rep, Allied engineering Ltd/Caterpillar Inc. 1998-1999

Initiated Primary liaison between CAT brands and account base including 38 direct dealers and 18 consultant

firms across the region.

Adapted consultative selling and system design strategies for aligning solutions with client requirements

Teamed with key accounts to promote brands at regional trade shows and delivered on -site presentations and

client training

Established partnership with nationwide EPG dealers, establishing multi-line support within new strategic

segment and 15% sales increase

Increased dealership across brand base by 40%; strengthened company capability as a solution provider to

small, medium and large account projects

Arshad Aziz 519-***-**** ab3tpe@r.postjobfree.com

Marketing Executive, Pearl Continental Hotels Ltd. 1995-1998

Enhanced networking with customers to forecast and increase sales

Managed events, international conferences, meetings, seminars, fun fairs, dinners, business lunches, concerts

Marketing Specialist, PEPSI Co Inc. 1992-1995

Led team of 20 Sales Officers in addressing and resolving product commercialization issues

Initiated early contact with customers, retail and wholesale dealers to pre -qualify product requirements

Negotiated balance between cost and performance to meet goals

Met regional sales target by contracting 10 new distributers that enhanced the overall network of product

distribution

ADDITIONAL EXPERIENCE

Part-time Worker / Volunteer, University of Guelph 2012 - 2013

Program Officer, International Organization for Migration 2010-2011

Led team and perused field Implementation of 15 million USD construction project

Contracted 44 Implementation Agencies through bidding application process

Generation of RFP managed awarding contracts

Implemented monitoring techniques and submitted yearly review

Development Officer, International Organization for Migration 2008-2009

Developed concept notes, grant ideas and project proposals

Outlined, initiated and implemented 100 Civil Infrastructure Development Projects

Displayed strong problem solving and critical thinking skills and initiatives, recognized by IOM,

USAID and OTI Management Team

Program Coordinator, Norwegian Refugee Council 2002-2007

Designed, developed and implemented social services

Integrated Public Relations Programs through extensive work with media managed focused on public

education as well as concerned stake holders

Indicated electronic e-newsletter (NEXUS)

Developed policies and systems internally and externally for contractors, suppliers and public

Office Manager, International Catholic Migration Commission 2001-2002

Pursed responsibilities as Admin and Finance Manager of ICMC sub-office

Generated monitoring, evaluation and financial reports

Controller of Administration, Asian Management Institute University 2000-2001

Initiated operations and marketed IT programs, certifications and short courses, focusing on public and private

sector firms

EDUCATION & PROFESSIONAL DEVELOPMENT

CERTIFICATION & MBA with Majors in Marketing, Philippines Christian University, Manila 1995

DESIGNATIONS Disaster Management Level 1, Canadian Red Cross York Region 2010

Certified Project Management Professional, In Progress

SAIT Certified Training

WHMIS

Advance Security in the Field, UNDSS

Basic Security in the Field, UNDSS

DIPLOMA College Diploma in Business Administration, Academy of Learning 2012

PROFESSIONAL Focus Group Moderator Training

DEVELOPMENT Qualitative Market Research

Corporate Communication

Conflict Resolution & Mediation

REFERENCES AND FURTHER INFORMATION AVAILABLE

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