Marketing Management

Madhuri Karanam

*** ********* ****** #***, ********** 94582 ( 510-***-**** (

*********@*****.***

Director Of Marketing

Product Management / Digital Marketing /Brand Management / Market Strategy

Talented, results-producing Marketing Professional with an MBA and over

7yrs of experience and a proven record of accomplishment in planning and

leading comprehensive marketing strategies to support business goals and

objectives. Provided the vision to create marketing tools and steer the

execution of marketing programs (both digital and print media). Solid

leadership skills and accomplishments in communicating with management

team, vendors and internal departments to coordinate overall marketing

efforts.

Areas of Expertise include:

Digital Marketing Search Engine Optimization (SEO)

Content Management Search Engine Marketing (SEM)

Social Media Marketing Interactive Strategy

Email Marketing Web Analytics and Reporting

Project Management Customer Relationship Management

Brand Management Website Design and Development

Professional Experience

Director of Marketing, 2010 - Present

Advanced Reproductive Care, Inc (ARC) - Saratoga, California

Developed and managed a wide range of marketing tools, including

interactive and content rich website, social media promotions, email

marketing and digital & print promotional materials for the company.

Tracked, projected and reported both online and print marketing programs.

Evaluated marketing programs for business partners and provided solutions

to increase revenue, demonstrating value in partnership. Maintained

communication with management to ensure marketing activities aligned with

business goals.

Selected Contributions:

> Drove up product sales through designing and launching new marketing

strategy.

> Increased product revenue 25% by forming partnerships with leading

marketing groups and implementing highly effective marketing

campaigns.

> Increased revenue by 10% by analyzing and designing an improved sales

strategy.

> Defined digital roadmap and strategy to grow revenue and maximize user

experience.

> Performed A/B and multivariate testing to increase conversion rates.

> Integrated website analytics and CRM platforms giving end-to-end

visibility into consumer behavior.

> Utilized web analytics for conversion funnel and site performance.

> Demonstrated immediate talents upon hire and excelled quickly to

become recognized by management as key member of marketing team

Marketing Manager, 2006 - 2010

Advanced Reproductive Care, Inc (ARC) - Saratoga, California

Directed marketing operations, provided strategic direction and user

experience design of the nation's largest fertility network website. Single

handedly developed and implemented strategies for SEM, SEO, email, social

media and online video. Tracked and reported on all the implemented

marketing strategies using modern analytics tools

> Developed and built advertising, customer acquisition and retention

plans into an integrated marketing platform.

> Managed a Customer Relationship Management tool that helped track and

manage new and existing customers increasing efficiency which helped

with customer retention.

> Developed online marketing campaigns lowering cost per customer

acquisition by 48%.

> Built partnerships with leading marketing groups and increased

customer database over 200%.

> Lead and managed lead generation programs that help increase revenue

for the company and for its business partners demonstrating value in

partnership.

> Launched national marketing initiatives including paid search, radio

and print resulting in revenue growth of 50% in 2008.

Sales and Marketing Executive, Jan 2005-Dec 2005

Mission Accomplish - Fremont, California

> Successfully launched a "SAT PREP" course for the organization from

start-up position to fully functioning branch of the organization in

less than three months by formulating and directing all aspects of

marketing and public relations, programming, operations, IT, staffing,

and budget management.

> Designed and executed strategic marketing and promotional plan that

achieved exceptional market penetration and resulted in exceeding

projected attendance goals.

> Directed Web site design/development from concept through testing.

> Managed creative teams/outside agencies in design, copywriting,

production, and distribution of all print collaterals, such as direct

mailers, brochures, and point-of-purchase displays.

Marketing Assistant, Feb 2003-Dec 2004

Aimset Corporation - Redwood City, California

> Assisted in the sales and marketing aspects of the organization.

> Successfully developed a web-site used by physicians, lawyers and

insurance companies.

> Researched and provided new web marketing ideas that helped increase

the companies web presence.

Education & Credentials

Master of Business Administration (MBA), Marketing, 2007

Master of Computer Applications (MS), 1999

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