OBJECTIVE: To obtain a position in the business sector where I can utilize
my management and team building skills leading to a successful career.
QUALIFICATIONS
. Experienced marketing director focusing on the balance of new and
future products as well as keeping the existing products in the eye of
the end user.
. Experience with Human Resources, covering operations, facilities and
administrative support to nationwide sales team.
. Thorough knowledge of newsletter design, press release format, and
product announcements.
. Ability to communicate on various levels with advertisers, printers,
vendors, customers (including architects, engineers, contractors as
well as media contacts).
. Skilled in layout and design work with some experience in digital
imaging, including photo editing with Art Explosion Publisher Pro.
. Proficient in copywriting and proofreading.
EXPERIENCE
Cathedral Stone Products, Inc.
10/2003-4/2013
Marketing Director & Sales Representative- Coordinated the flow of company
information from Cathedral Stone to architects, engineers, and contractors
as well as a number of government agencies.
. Implemented a new Marketing Plan for annual review with company
leaders to ensure target markets stayed informed of all products and
services.
. Responsible for the development, distribution and maintenance of all
print and electronic marketing materials, including newsletter, e-
newsletters, brochures, trade-show pamphlets, press releases, product
announcements and company website.
. Acquired new business prospects through internet research and cold
calling.
. Sales presentations to existing and potential customers to increase
and/or bring in new business.
. Managed customer database using Insightly as well as the ACT! Database
Management System.
. Maintained promotional items for customers ranging from t-shirts,
product binders, information packets, pens, pencils and coffee mugs.
. Coordinated the printing and ordering of marketing materials and
promotional items.
. Maintained marketing data and supported new product development.
University of New Haven
05/2000-07/2003
Marketing Department Graduate Assistant- Assisted in the production of
routine promotional materials while providing customer service and routine
information regarding marketing area. In addition, provided administrative
and marketing support activities for the department, and using a personal
computer in the design and printing of various materials.
. Utilized ACT! Database Management Software to maintain all media
contacts, including television stations, radio stations and newspapers
nationwide.
. Wrote press releases concerning newsworthy campus events. The press
releases were used for radio announcements, local and nationwide
newspapers and television coverage.
. Managed mass media distributions.
. Student sport broadcaster (WNHU 88.7 fm). Organized radio campaigns
for campus events, including open houses, orientations and sporting
events.
EDUCATION
Master's Business Administration, Marketing Concentration
University of New Haven, West Haven, CT
Bachelor of Science, Communication
University of New Haven, West Haven, CT
AWARDS & CERTIFICATES
Who's Who Among Executive and Professional Women
Lamda Pi Eta, National Communication Honor Society
*References available upon request
References for Kathleen Lawlor
Professional References
Lisa Sabbatino
Director of Corporate Sales & Marketing
Cathedral Stone Products
Phone: 860-***-****
Email: ***********@***.***
Patrick Dooley
Executive Vice President
Mount Vernon Printing
Phone: 301-***-****
Email: *******@*******.***
Lawrence Burkhardt
Sales Representative
Conproco
Phone: 443-***-****
Email: **********@********.***
Character References
Megan Allison (family friend, 10 years)
Phone: 410-***-****
Email: *****.*.*******@****.***
Joelle Ando (family friend, 15 years)
Phone: 203-***-****
Email: *******@*******.***
Cara Brown (family friend, 15 years)
Phone: 757-***-****
Email: ***********@*******.***