SEO Online Marketing, Search Engine Marketing, Web Analytics and PPC

Over * Seven years of IT Professional Industry Experience in Online

Marketing Including SEO, Search Engine Marketing including Google

Adwords, Google Analytics, Adobe Sitecatalist, Social Media

Marketing, Google Local Listing, Email Marketing, Web Analytics,

A/b and Multivariate testing, as well as site catalyst, Web

Promotion, Brand Promotion, Brand Marketing, Digital Marketing,

Google Analytics, Google Adsense and SEO Content Writing. Graphic

& Web Designing and Animation is my added advantage.

contact me at raghuz[at]outlook[dot]com / raghuseo[dot]com

Technical Skills:

Software Knowledge:

MS Office, Adobe Photoshop CS5, Dream weaver Mx, Corel Draw,

Illustrator, Freehand, PageMaker 6.5, Flash Mx, Director Mx,

Soundforge, Premiere and 3D Max, benchmark email, SEO Tools,

Google Analytics, Webmaster Tools

Web Programming: HTML and CSS. XML, javascript, HTML validators,

Content Management Systems: Joomla, Wordpress, ModX, Drupal,

Megento, CS5 Cute FTP.

Additional Information:

Good Knowledge of Web & Graphic Design and Animation. Basic

Knowledge in Affiliate & E-mail Marketing and Banner Advertising.

Professional Skills, Knowledge and Experience:

SEO, Internet Marketing, Online Marketing, Web Promotion, Web

Marketing, Search Engine Marketing (PPC), Search Engine

Optimization (on page and off page), Brand Promotion, Adobe

Sitecatalist, SEO Content Writing, Google Adwords, Yahoo Search

Marketing, Link Building, Web Analytics, E-mail Marketing, Website

Designing/Modification, Graphic Designing, and website

administrations, Flash Animation, Web Analytics, SEO Tools,

Webmaster, Google Local Listing, Google Adsense, Adbrite, Social

Media Marketing, Digital Marketing, Photoshop, Dreamweaver, Flash,

Corel draw, Proficiency in MS Office, MS Excel, PowerPoint, and

Word etc.

Work Experience:

Company : talesandlegendsoftheworld.com at Tales and Legends LLC,

Chicago, IL

Role : Web Master & SEO/SEM Analyst. (Dec' 2012 ~ June' 2013)

. Administration Drupal 7 CMS and Manage Web site content,

update and optimize to grow organic traffic with SEO Module.

. Site assessment / audits to identify opportunities for onsite

/ on-page SEO optimization

. Edit web content covering multiple markets and services.

. Competitive website research and analysis and presentation in

reports

. Implement SEO strategies, both on-site and off-site

. Submit optimized site to major search engines 300 search

engines, including Google, MSN, Yahoo, and other directories.

. Implement SEO with off-page optimization, including directory

submissions and organic link placement.

. A/b and Multivariate testing to see the traffic flow.

. Created QR code for mobile sites and print advertising,

invites, etc.

Company : westcoastcaraudio.com West coast car audio, North, CA

Role : SEO SEM Analyst, (Dec' 2012 ~ May 2013)

Service / Trademark Registration for the Organization.

. Maintain, update and optimize to grow organic traffic at

www.westcoastcaraudio.com.

. Site assessment / audits to identify opportunities for on

site / on-page SEO optimization.

. Edit web content Magento CMS development & customization

covering multiple markets and services.

. Competitive website research and analysis and presentation in

reports

. Implement SEO strategies, both on-site and off-site with

Mogento SEO Module

. Submit optimized site to major search engines 300 search

engines, including Google, MSN, Yahoo, and other directories.

. Implement SEO with off-page optimization, including directory

submissions and organic link placement

. Resolve False Reviews on Yelp and Google local

Company : Creative Imports / Sofbang, Burr Ridge, IL

Clients : City of Chicago, City of Chicago Clerk, Office of

Chicago City Treasurer, macduggal.com, sofbang.com,

Role : SEO Analysis & Site Administrator. ( Jan'2010 to

Jan'2012)

. Perform keyword research in coordination with client business

objectives to optimize existing content and uncover new

opportunities

. Provide SEO analysis and recommendations in coordination with

elements and structure of websites and web pages

. conduct A/B or multivariate testing and stay clear of any

issues with being listed in its search engine, such as

avoiding penalties.

. Creation of targeted, optimized META tags including title,

keyword, and description, image alt & URL 301 Redirect.

. Submit optimized site to major search engines 300 search

engines, including Google, MSN, Yahoo, and other directories.

. Online advertising pay-per-click (PPC) Cost Per Acquisition,

Conversion, Engagement PC, (CPA, CPC, CPE); paid search with

Google, Yahoo, MSN, ask and more.

. Provide recommendations and execute strategies for content

development in coordination with SEO goals - general and

keyword specific

. Administer search engine programs (XML sitemaps, shopping

feeds, webmaster tools) for purposes of diagnostic reporting

for the business

. Implement link building campaigns in coordination with client

SEO goals

. Assist in development and execution of communication/content

strategies via social communities in coordination with SEO

goals

. Keep pace with SEO, search engine, social media and internet

marketing industry trends and developments

. Monitor and administer web analytics dashboards, reports and

key reporting tools, and point out key areas of importance in

accordance client goals

. Monitor and evaluate search results and search performance

across the major search channels

. Communication to team and management on project development,

timelines, and results

. Work closely with the other team members to meet business

goals, including managers & CEO, Director in relevant

countries.

. A/b and Multivariate testing is an easy way to determine

which variations improve the performance of web site.

Company : Trails by Design, LCC, Stockton, CA

Role : Business Data Analysis Consultant, (Mar '2009 ~ present)

. Information technology consulting (IT consulting, Computer

consultancy, Computing consultancy, technology consulting or

business and technology services)

. Focuses on advising businesses on how best to use information

technology to meet their business objectives. In addition to

providing advice, IT consultancies often implement, deploy,

and administer IT systems on businesses' behalf.

Company : Sofbang India / Imageware International, Delhi, India

Role : SEO and Web Data Analyst (Aug'1997 to Nov'2007)

Clients : IHS Group, USAinfo.com / USA Information System,

cassandrastone.com, sofbang.com, ICICI Bank, Alert Soles,

Celestial Intl Group, Darshan Education Foundation.

. Hold and lead client meetings to achieve coherent

understanding of the client's requirements.

. Assign projects to the designing teams.

. Oversee staff work and perform the final quality check of the

website navigation and content before publishing.

. Design and maintain web sites using MS Front Page, Adobe

Photoshop, and (Active Server Pages) ASP Technology.

. Use search engine optimization (SEO) to make websites appear

on top in popular search engines such as Google, Yahoo, &

MSN.

. Provide technical assistance to system users and members of

the public in a fast-paced and multi-task environment.

Diagnose and resolve software and hardware problems in

computers, office automation and communication equipment

(Router, Modem, Hub, Fax).

. Review content to ensure that all incoming files are

retrieved, archived, and properly processed.

Use of Adobe Insight for web data traffic.

. Perform data entry of URLs into database.

. Perform Quality test and assurance on all database / incoming

files to ensure each file is fully accessible and readable.

Volunteer work experience:

(Jan 1997 till Present)

"Science of Spirituality" (sos.org/sangat.sos.org/seva.sos.org)

"Sawan Kirpal Ruhani Mission" (skrm.sos.org) Language Hind and

English and

"Dearshan Academy" (darshanacademy.in).

. Created web site for a non profitable organization named

above.

. Periodically updating the site with news, publications, audio

video clips, and photo galleries.

. Perform keyword research in coordination with NGO objectives

to optimize existing content.

. Provide SEO analysis and recommendations in coordination with

elements and structure of websites and web pages.

. Provide recommendations and execute strategies for content

development in coordination with SEO goals - general and

keyword specific.

. Administer search engine programs (XML sitemaps, webmaster

tools).

. Established a computer lab in Darshan Education Foundation in

India.

. Assembled and installed PCs.

. A/b and Multivariate testing is an easy way to determine

which variations improve the performance of web site.

. Created local network with LAN/WAN.

. Installed various softwares and accessories.

Area of Specialization:

i ) Search Engine Optimization:

Expert in all aspects of Organic SEO Optimization via using

ethical "White-hat Techniques". Excellent command on Keyword

Research Market to augment the SEO activities Generating

Competition Analysis Report, Keyword Ranking Report, Statistical

Report of Project and SEO Traffic Pattern in Google, Yahoo, MSN &

other Search Engines.

a) On-page Optimization:

Title Tag Optimization, SEO based Website Structuring, Meta Tags

Creation & Optimization, URL Optimization, Image Optimization,

Anchor Link Optimization, Page Normalization, Rich Snippet

Optimization, Header Tag Optimization, webpage Navigation and

sitemap, Content Optimization & Keyword Density Check, Generating

Verification Keys, HTML & XML Sitemap Optimization, Meta Robot &

Robot.txt file

b) Off-page Optimization:

Search Engines Submission {650+}, Google Business Listing,

Directory Submissions {Paid & Free}, Reciprocal Linking, Social

Bookmarking {Do-follow & rel No-follow}, Google Product Listing,

webpai PR creation and monitoring, Logical and same business Link

Exchange, Posting a Press Release, SEO Copywriting, Article

Submissions & Marketing, RSS Feed submissions, Blog Posting,

Keyword Research, Catagory / Thematic linking, Forum Signatures &

Profiles, Content Farming, Blog Commenting, Google Analytics,

Forum Commenting, Content Optimization, Link Wheeling, Keywords

Ranking Report, Traffic Status Report, Eye Catching Squido Lenses

creation, Eye Catching Hub-page creation, Link Pyramid, Wiki Pages

creation, Article Marketing, Blog Marketing

ii ) Search Engine Marketing: Managing campaign on advertising for

many web portals' delivering best possible conversion and traffic

solution to web portals. Maintain and monitor keyword bids,

account daily and monthly budget caps, impression share, quality

score and other important aspects of Google Ad words.

iii ) Social Media Optimization & Marketing: Using social media

tools, trends and applications to leverage social media

activities, engaging social dialogues, documenting the

Functionalities of Facebook Apps, and measuring the real

analytics.

a) Social Activities: Facebook Profile & Fan page Creation, Social

Book-Marking, Twitter Custom page creation & Marketing,

Interlinking Social Networks, My Space & Plaxo, Linked In Profiles

Creation, Google Plus, Maintaining Blog with social news, Micro

Blogging, Press Media Exposures, Google Ad sense & Ad-Dynamo,

Custom video creation, posting and marketing

iv ) Web Analytics & Social Measure: Making use of applications

and tools to learn online marketing initiatives to measure

traffic, analyzing the reporting of internet data and increase

your conversions and profits. Omniture Inshight, A / B Testing,

Google Analytics, Yahoo Web Analytics, Google Webmaster tool,

Alexa Traffic, Yahoo Bing Webmaster tool, Filters Creation,

Onsite Analytics, In-Page Analytics, Offsite Analytics, Funnels

Creation, Goal Creation, SEM Campaign Analytics, Social Analytics

v ) Keyword Research n SEO Tools: Google Keyword tool, Word

Tracker, Alexa, SEO Quake, IBP, Keyword Discovery, Spyfu, KGen

Add-on, Bing Keyword Research, Google Insight, Google Trends,

Microsoft Intelligence

knowledge about Black Hat SEO techniques to avoid client by it's

harm.

EDUCATION:

Degree:

. BA - Economics, 1994 at University of Delhi, India

Diplomas:

. Firedog A+ and N+, certification, 2008

. Circuit City Firedog University, Richmond, VA

. Computer Software/Hardware, 1991

. ISCT Ltd. Delhi, India

. E-commerce Technology and website design, 2001

. SSI Ltd. Delhi India

contact : raghuz[at]outlook[dot]com / raghuseo[dot]com

Contact this candidate