Sales Manager
Resume:
Travis M. Leonard
Woodbridge, CA, 95258 United States
h: 209-***-**** c: 209-***-****
***********@*******.***
SKILLS
• Experienced and skilled Retail/Wholesale leader known for developing and leading teams. Expertise in all aspects of management, sales, distribution, operations, quality, start up and multiple sites. Excellent organizational, communication, leadership, presentation and interpersonal skills. Strong decision-making and problem resolution skills
PROFESSIONAL EXPERIENCE
MORE FOR LESS,
Store Manager, Sep 2000 – Dec 2012
• Direct, coordinate, and review activities in sales and service accounting and recordkeeping, and in receiving and shipping operations.
• Monitor customer preferences to determine focus of sales efforts.
• Plan and direct staffing, training, and performance evaluations to develop and control sales and service programs.
• Resolve customer complaints regarding sales and service.
• Set or recommend mark-up rates, mark-down rates, and selling prices for merchandise.
• Demonstrated and implemented visual merchandising skills.
• Interview and work closely with vendors to obtain and develop desired products.
• Conduct staff meetings with sales personnel to introduce new merchandise.
• Monitor budgets and payroll records, and review financial transactions to ensure that expenditures are authorized and budgeted.
• Schedule staff hours and assign duties.
• Establish standards for personnel performance and customer service.
• Keep records required by government agencies regarding sanitation, and food subsidies when appropriate.
GRACE BAKING,
Director of Wholesale Operations, Jul 1998 – Sep 2000
• Oversee activities directly related to making products or providing services.
• Direct and coordinate activities of businesses or departments concerned with the production, pricing, sales, or distribution of products.
• Review financial statements, sales and activity reports, and other performance data to measure productivity and goal achievement and to determine areas needing cost reduction and program improvement.
• Determine goods and services to be sold, and set prices and credit terms, based on forecasts of customer demand.
• Oversee regional and local sales managers and their staffs.
• Plan and direct staffing, training, and performance evaluations to develop and control sales and service programs.
• Monitor customer preferences to determine focus of sales efforts.
• Responsible for one baking production facility, four retail units and 19 wholesale routes.
• Under my leadership my operation was accountable for over 70% of the company’s total revenue.
• Developed three year strategic plan, added new routes, and developed and marketed various new products.
SERVIDIO'S MARKET,
Store Director, Mar 1995 – Jun 1998
• Negotiate prices, discount terms and transportation arrangements for merchandise.
• Negotiated with trade brokers and wholesale suppliers for purchase of inventory and equipment.
• Examine, select, order, and purchase at the most favorable price merchandise consistent with quality, quantity, specification requirements and other factors.
• Maintained category management of whole store
• Resolve customer complaints regarding sales and service.
• Plan and direct staffing, training, and performance evaluations to develop and control sales and service programs.
• Review operational records and reports to project sales and determine profitability.
• Monitor customer preferences to determine focus of sales efforts.
• Identify staff vacancies and recruit, interview and select applicants.
• Start up of a new retail grocery store from start to finish which grew to over $90,000 in 5 months.
• Accountable for all construction, design, layout, and purchased all equipment and fixtures.
• Hired, trained and developed a staff of over 35 prior to opening so we could hit the ground running from day one.
BELL CARTER DISTRIBUTION
Director of Operations and Efficiency Operations Director, August, 1993 – March, 1995
Director of Merchandising, January, 1995 – March, 1995
• Managed merchandising crews for five divisions; establish good customer relations with existing accounts; and drove new accounts. Later, assumed the role of Efficiency Consultant to improve efficiencies and productivity of all operations of this newly acquired and rapidly expanding company. In 1995, promoted to Division Manager to manage all operations during a period when company was sold and turned over to new owners.
• Responsible for Division Managers, Warehouse Supervisors, Key Account Executives, Merchandising Managers, Buyers, Route Supervisors and their direct reports (total of 135 employees).
FOOD 4 LESS
Operations Manager & Merchandising Manager, March 1984 – Aug 1993
• Built and maintained the front end, receiving and data maintenance systems for two new aggressive price impact warehouse stores. Trained store owners and directors and P.O.S. managers for all new stores, nationwide. Coordinated pricing strategies with purchasing, sales, merchandising, inventory, shelf management and overall operations. Played a key role in achieving #1 store ranking for sales in the US (dollar volume per square foot).
Excellent references available on request
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