Project Manager, Marketing, Communications (Bilingual)
Resume:
Mara Wilson, MBA
MEX (52-55-535*-****
*****.******@*****.***
http://www.linkedin.com/in/marawilson
SUMMARY
Bilingual and bicultural executive professional in marketing, sales, public relations and communications with wide
experience in a diverse range of business management applications as well in development,
implementation/execution, measurement and analysis of sales, marketing, public relations and communications
strategies, plans and programs for the tourism, travel and hospitality industries within regional, national and
international markets; also experienced in handling multiple projects for training, aviation, cosmetic, health and
pharmaceutical companies, government and nonprofit organizations. Has trained, managed and supervised large
teams, including local and long distance resources in Mexico, United States, Canada and Europe.
PROFESSIONAL EXPERIENCE
Project Manager
Tailwind International, Inc. October 3, 2011 to Present
Responsible for business development projects for Mexico and Latin American markets involving all sales,
marketing, special events and public relations activities within these markets for the positioning and sales of cargo
and passenger air charters. In parallel, coordination of some HR and business administration activities.
Key Skills: sales, development and implementation of sales strategies, strategic and tactical planning, project
management, budget management, customer services, problem solving, detail oriented, multitasking, public
relations, presentation, negotiation and closing of businesses, human resources and business administration.
Regional Account Manager North Texas
Mexicana Airlines March 1, 2010- July 9, 2012
Responsible for business development (corporate, business and leisure travel, groups and individuals), marketing,
promotion, special events and public relations activities within the region (North Texas, Kansas, Oklahoma and
Arkansas).
Key Skills: sales (e-commerce, retail, wholesale, corporate), development and implementation of sales strategies,
strategic and tactical planning, project management, budget management, customer services, problem solving,
detail oriented, multitasking, public relations, presentation, negotiation and closing of businesses.
Project Manager
Flight Safety International Texas Courseware Support June 21, 2007 – April 24, 2009
Project management multiple projects with local and long distance resources for development of aviation training
courses and materials (pilot and maintenance).
Key Skills: project management, communications, budget management, strategic and tactical planning, risk
management, problem solving, detail oriented, multitasking, project team coordinator, negotiation and vendors
coordination.
Managing Director
MF Branding Group January 2, 2005 – May 15, 2006
External consultant: sales, business development, marketing, public relations, advertising, publicity, promotion and
communications.
Clients:
• Tahi Flores Exóticas
o Promotional and advertising materials.
• Hotel Hacienda Vista Hermosa
o Public relations and communications activities with domestic and international media
o Sponsorships and special events
o Crisis management
o Daily press clipping and monthly media coverage
• Secretaria de Turismo del Estado de Morelos
o State’s participation in FITUR (Feria Internacional de Turismo-Madrid, Spain) including booth, press
conference, interviews and special materials
• Parque Acuático El Rollo & Hotel Los Laureles
o Planning, development, implementation, monitoring and control of all marketing, advertising, public
relations and promotion activities, materials and campaigns for domestic and international markets,
including development and establishment of guidelines, rates and added values negotiation, as well as the
development of measuring tools for cost/benefit evaluation.
Monitoring and control of 64 billboards.
o
Web page administration including customer service follow up on comments, complains and suggestions.
o
Call center coordination and follow up on reservation, tickets and packages purchases, customer service
o
comments, complains and suggestions.
Negotiation of sponsorships and coops; coordination of special events and participation in trade shows and
o
other events for the promotion of the services and products.
Daily press clipping and monthly media coverage reports.
o
Crisis management.
o
Training, mentoring and supervision of sales team for the domestic market as well as Mexico City, Puebla
o
and Cuernavaca offices.
Negotiation, implementation, monitoring and control of business alliances with Farmacias del Ahorro,
o
Waldo’s stores, Pullman de Morelos, Ticketbus, ADO, Paquetevayas and other organizations.
General Director of Promotion
Secretaria de Turismo del Estado de Morelos June 2, 2003 – December 31, 2004
o Planning, development, implementation, monitoring and control of all marketing, advertising, public
relations and promotion activities, materials and campaigns for domestic and international markets,
including the development and establishment of guidelines, negotiation of rates and added values, as well
as the development of measuring tools for cost/benefit evaluation.
o Administration of the State’s web page (attractions and services) including customer service follow up on
comments, complains and suggestions.
o Training activities in the domestic and international markets for tour operators, travel agents, congresses &
conventions organizers including seminars and special events.
o Negotiation of sponsorships and coops; coordination of special events and participation in trade shows and
other events for promotion of the attractions and services.
o Daily press clipping and monthly media coverage reports.
o Crisis management.
o Spokesperson.
o Program manager: En El Corazon de Mexico “In the Heart of Mexico” government program for the
promotion of six States of the central part of the country (Mexico City, Morelos, Guerrero, Hidalgo and
State of Mexico).
o Follow up with the Secretaria de Turismo de Mexico (Federal Tourism Authority) on the Data Information
System; and create statistic information of the tourism activity of the State of Morelos to be used for the
planning of the promotional activities of the State and the regional program.
Director of Marketing
Secretaria de Turismo del Distrito Federal June 1, 2001 – May 31, 2003
o Planning, development, implementation, monitoring and control of all marketing, advertising, public
relations and promotion activities, materials and campaigns for domestic and international markets,
including development and establishment of guidelines, negotiation of rates and added values, as well as
the development of measuring tools for cost/benefit evaluation.
o Support to the Conventions and Visitors Bureau and the Film Commission with the coordination of
familiarization trips for travel agents, congress & conventions organizers and other people involved in the
tourism activity.
o 9/11 crisis management, marketing strategy and public relations actions directed to the national and
international markets in order to promote tourism activity and economic spill over to the city and the
industry.
o Negotiation of sponsorships and coops; coordination of special events and participation in trade shows and
other events for promotion of the attractions and services.
o Daily press clipping and monthly media coverage reports.
o Crisis management.
o Spokesperson
Manager of Public Relations
Meliá México Reforma Hotel May 3, 1999 – December 8, 2000
o Coordination of the advertising and publicity agencies in Mexico and the US.
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Planning, development, implementation, monitoring and control of all public relations activities and
o
materials for the promotion of the services of the hotel directed to the final customer and the printed and
electronic mass media.
o Participation in sales blitz.
o Negotiation of sponsorship and coops for special events in order to increase revenue.
o Relationship with embassies, government, chambers, associations and others for the promotion of the
hotel in order to increase sales in rooms, catering, conventions, food and beverage, and other services.
o Press releases, press conferences, press kit, interviews to executives and organization’s photo archive.
o Daily press clipping and monthly media coverage reports.
o Crisis management.
o Spokesperson.
External Public Relations and Media Consultant
Mexicana de Aviación, S.A. de C.V. August 15, 1997 – August 14, 1998
o Coordination of familiarization trips with printed and electronic mass media representatives in order to
promote the domestic and international routes.
o Negotiation of sponsorships and coops for special events and familiarization trips.
o Planning, development, implementation, monitoring and control of the public relations campaign for the
launching of “Clase Ejecutiva” Mexicana de Aviación in the domestic and international markets.
o Press releases, press conferences, press kit, interviews to executives and organization’s photo archive.
o Daily press clipping and monthly media coverage reports.
o Coordination of the external public relations agency in the United States.
o Crisis management activities.
EDUCATION
Master of Business Administration in Marketing Undergraduate in Communications &
Colorado Technical University Public Relations
June 2011 GPA 3.33 Universidad Latinoamericana
Mexico City
Bachelor of Science in Business Administration US Validation Undergraduate Level GPA 3.04
concentration Project Management
Colorado Technical University
December 2009 GPA 3.72
ORGANIZATIONS AND SOCIETIES
Sigma Beta Delta Honor Society Dallas Regional Chamber
Member since 2009 Member since 2010
DFW BTA AMEP Asociación Mujeres Empresarias y
Member since 2010 Profesionales Dallas-Fort Worth Chapter
Member since 2012
KNOWLEDGE AND TRAINING
Proficiency in: AMADEUS
Microsoft Office Suite (Word, Excel, PowerPoint, Sales Force CRM
Outlook, Access, Publisher)
Microsoft Office Suite for Mac (Word, Excel, Training in:
PowerPoint, Outlook) Project Management
MS Project Professional Media Training
Crisis Management
Knowledge: Public Relations
Primavera QMS Internal Auditing (ISO)
SharePoint Strategic Planning
Adobe Brand Activation
Project Management Lifecycle Networking
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VOLUNTARY ACTIVITIES
Planet Three Films
Television, Movies and Video Production Assistant
1984
Ovaciones (Newspaper)
Assistant Editor Living Section
1985
Moda de Hoy (Fashion Magazine)
Interview to Paloma Picasso
1991
Excélsior (Newspaper)
Columnist Social and Tourism Supplement “Exceltur”
1993
Manjares (Gastronomy Magazine)
Columnist
1994
Elite Turística (Tourism Magazine)
Columnist
1996-1997
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