Manager Marketing

MICHAEL S. JULIANELLE

*** ************ ** 718-***-****

Raleigh, NC 27601 ***********@*****.***

PROFILE

Experienced marketing communications professional with background in traditional, digital and social

media. Versatile creative writer skilled at generating content for advertising, marketing and

communications materials, digital and print. Track record of developing and executing successful

campaigns for clients in multiple industries.

EXPERIENCE

Proof Integrated Communications (Burson Marsteller) –New York, NY 2010 – 2012

Senior Account Manager, Digital

• Wrote/edited marketing materials including RFPs, case studies, creative briefs, web copy, social media content

• Handled daily updates to clients' corporate websites; conceived, created and maintained company blogs; oversaw

creation and distribution of email blasts; implemented social media strategy; and reported site analytics

• Developed, implemented and supervised social media strategy for multiple clients, utilizing Facebook (pages,

ads, interactive games, contests), Twitter, Foursquare, blogger outreach, StumbleUpon and others

• Oversaw large, complex digital projects from inception to completion, including corporate websites, social media

campaigns, mobile optimized sites, micro sites, advertising campaigns, email marketing programs

• Served as client lead on multiple accounts, managing relationships, providing frequent updates on performance

and project timelines, and helping grow business through strong understanding of brand objectives

• Strategized/managed discovery, design and development of new corporate websites/overhauls of existing online

properties for clients in healthcare, finance, logistics, not for profit, technology, telecommunications

Wolters Kluwer – New York, NY 2009 – 2010

Marketing Manager, CT Lien Solutions

• Rewrote and reorganized corporate website to enhance brand alignment and promote products

• Wrote, edited B2B marketing materials, including sell sheets, trade ads, newsletters, direct mail, email blasts

• Successfully promoted product by writing and placing compelling trade ads in industry leading publications

• Increased revenue by generating sales leads via original email blasts, landing pages, direct mail campaigns

Alloy Media + Marketing –New York, NY 2006 – 2008

Corporate Marketing Manager, AMP Agency

• Developed and implemented aggressive marketing plans promoting the AMP Agency brand in print and online

• Spearheaded agency rebranding, deployed new image across website, collateral and employee communications

• Wrote and edited marketing materials including collateral, trade ads, award briefs, newsletters, executive bios

• Worked with CEO to gather content, write and distribute monthly e newsletter reaching over 1500 employees

• Managed projects including website renovations, SEO strategy, employee training manual and email campaigns

Marketing Strategist &Writer, Interactive

• Produced revenue generating sales proposals attracting wide range of clients (Paramount. ABC, Ford, JC Penney)

• Leveraged Alloy’s vast stable of websites to implement interactive campaigns, driving web traffic (23 million

users per month) and site interaction via cutting edge viral marketing solutions

• Contributed creative copy to campaign media, including banner ads, viral applications, email blasts

State Street Corporation – North Quincy, MA 2004 –

2006

Marketing Communications Writer

• Wrote and edited all communication materials including newsletters, client communications, employee intranet

• Researched, wrote and edited complex financial RFPs under strict deadlines

Freelance Writer 2000 – Present

Writer for variety of outlets including Dad and Buried, The Huffington Post, Good Men

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Project, Intrepid Media

EDUCATION

B.A. in Communications with Minor in Film Studies, Boston College

1998

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