Integrated design & marketing professional

SUSAN M LYONS

Craftsman. Communicator. Builder. Collaborator. www.susanmlyons.com

Integrated marketing professional with experience developing digital products and strategies focused on increased revenue, consumer acquisition, community-building, and engagement in various markets. Proven ability generating breakthrough solutions fulfilling strategic objectives and consumer needs. Experience building and managing small, cross-functional teams, and collaborating with senior management.

Creative problem-solver. Good at both leading and leaning. Obsessed with ease and simplicity. Passionate about perfecting the user-experience

SPECIALTIES INCLUDE:

Creative Direction and Design, Brand Strategy & Development, Online Fundraising, Content Strategy, Social Media Marketing, Community-Building, Email Marketing, Digital Indoor/Outdoor Marketing Media.

SELF-EMPLOYED

Marketing Consultant

1/2012 – present

• Work closely with small business owners to Identify overall marketing plans.

• Review competitive landscape, articulate strategies and differentiators, identify tactics, and define benchmarks and goals.

• Develop powerful and consistent branding (look/messaging) for use in all their marketing material – print, websites, emails/newsletters, banners, ads, social media, and everything else their customer sees.

• I execute, or teach them how to do it themselves.

Pappas MacDonnell

ACD

3/2013 – 7/2013

• Strategy & Pitch work

• Design and Direction of digital and print initiatives for GE, Access Health CT, Fidelity

66 MAIN STREET

Co-Founder

1/2012 – 12/2013

Born out of a desire to help small to mid-sized businesses successfully navigate and actively participate in the landscape of online marketing and advertising.

• Articulated and co-developed the overall strategy, sales material, website, and proposals

MARCH OF DIMES

10/2001 – 12/2011

Creative Director, Marketing

2006 – 1/2011

• Partnered with senior executives, corporate sponsors, and internal teams- developed digital products and strategies focused on increased revenue, consumer acquisition, community-building, and engagement.

• Partnered with external agencies and senior executives in overall re-branding initiative - re-defining primary targets, core messaging, and visual branding.

• Responsible for Creative Leadership and Direction on March of Dimes most critical Fundraising/Awareness events

o Oversight of marketing material including online/social/print/video/outdoor.

o Working within budgets in excess of $1.5 million

o RFPs

o Leading Internal/External pitches

• Responsible for creative production of digital and nationally distributed print material (budgets in excess of $1.5M).

• Responsible for development and leadership of creative staff, accommodating fluctuating budgets and timelines. Refined processes with industry best-practices. (Replacing Waterfall development practices with Agile techniques ).

• Designed presentations for internal & external communications.

• Experience with integrated marketing platforms/mediums including ...

o Online / Mobile / Digital Outdoor / Kiosks / Video / Social Media (SMM) / Search Engines (SEM) / Email Marketing

• Experience performing extensive market research including,

o A/B Testing / Offsite Focus Groups / Online Observations / Online Surveys

Art Director, e-Business

(2001 – 2006)

• Developed award-winning online community for parents of premature babies, receiving recognition from both the Webbies and ePhilanthropy. Acquired 14,000 registered members in the first year, and more than 5,500 additional (organically-generated) members each year thereafter. At writing, membership is cresting 37,000. This community of active, outspoken, mission-affected families proved to be one of the best sources of real-life stories for PR and fundraising events.

• Developed passionate and engaging fundraising platform that continues to raise $200K+/yr with little to no marketing support.

• Developed a light-hearted, short-term, online petition to support the first Prematurity Awareness Day campaign. Ramping up campaign awareness and acquiring over 50,000 new/unique email addresses. Received several editorial nods from Google.

• Designed and co-wrote March of Dimes’ online fundraising application.

o Celebrated $40k/day in it’s first year

o Celebrated it's first Million Dollar Day in year 3

o Continued year-over-year growth

o Employed best-in-class CRM technologies

• Developed March of Dimes’ twitter strategy to provide mothers with tips and information during pregnancy. Initially developed as a low-cost backdoor entré to mobile. Twitter named March of Dimes one of the Top 20 nonprofits to follow, with feeds in both English and Spanish.

• Streamlined workflow and reduced production costs by outsourcing selected front-end development to the UK

OGILVYONE INTERACTIVE

Creative Supervisor/Senior Art Director

(2000 – 2001)

• Designed and supervised campaign design/execution for Kodak, Revlon, Ameritrade and IBM.

• Wrote tagline “Print at Kodak” - still being used today for an in-store kiosk program in major market drug store chain nationwide.

HEARST NEWMEDIA

Design Director of HomeArts.com / Women.com

(1995 – 2000)

• Designed and illustrated interactive content.

• StoryServer and Vignette CMS Systems.

• Developed flash projects for magazine on-line properties

PREVIOUS POSITIONS

(1986 – 1996)

MERRILL LYNCH – Art Director, Design Management

BRILLIANT IMAGE – Art Director, Designer: keynote presentations and financial graphics

KIPANY PRODUCTIONS – Designer: keynote presentations and financial graphics

EDUCATION

BFA, Graphic Design: School of Visual Arts (SVA), New York, NY

AWARDS & RECOGNITION

2008 American Graphic Design Award

Every Baby Has a Story Website

Webby Awards

2006 Official Selection Community Category, Share Your Story website

2005 Honoree, Prematurity Awareness Day website

ePhilanthropy Awards

2005, Best Online Community Site, Share Your Story website

WebAward

Outstanding Website, WalkAmerica, Online Fundraising Tool

Outstanding Website, Nacersano.org

Outstanding Website, From Polio to Prematurity

The International Web Pages Awards

2001 Creative Excellence Award, Print @ Kodak

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