Marketing Medical

Mary ab1vbi@r.postjobfree.com

Wroblewski

Professional

accomplishments

March 2011 Director of Communications, Write Way Communications

to Present Serve as the chief medical copywriter for The Illinois Pain

Institute and Therapeutic Health Associates and

contribute articles to several University of Chicago

Medical Center publications. Write and edit health,

fitness, nutrition, home d cor and design and beauty

articles for several high-profile, national Web sites

and U.S. newspapers. Write news, features and blog

articles for other sites that wish to maximize their

exposure and standing on search engines, mostly

through blogs, articles and social media. Edit

scripts from Martha Stewart Living, including those

featured on Martha Stewart and Emeril Lagasse TV

programs.

April 2010 Director of Business Development and Marketing,

Physicians Sports and Injury Center

to March 2011 Created strategic referral partnerships with the

chiropractors of Physicians Sports and other medical

practices, promoted corporate health and wellness

programs, chaired a marketing subgroup with the

Westmont Chamber of Commerce, organized and executed

all public appearances and promotional events on

behalf of the practice and created all marketing and

media materials for our physicians, including

physician folders, brochures, trifolds, bifolds,

postcards, advertisements and press releases. Key

accomplishment: the creation of a new Web site.

July 2008 Director of Marketing and Public Relations, Oak

Brook Medical Management, Inc.

to October 2009 Wrote and designed all marketing collateral (brochures, a

quarterly newsletter, sell sheets, postcards,

advertisements, etc.) for three surgical centers and

an imaging center. Also managed all internal

communications (letters, directories, procedure

manuals, etc.) among several hundred physicians. In

2009, several key initiatives included creating

and/or redesigning Web sites, recruiting new surgeons

and creating strategic marketing alliances.

May 2003 Director of Marketing and Public Relations, MTR

Media

to July 2008 Served as the marketing and public relations

representative for many west suburban and Chicago

area businesses. Extensive market research studies

led to highly customized marketing communication

plans that integrated marketing, public relations and

media relations initiatives, including writing and

designing brochures, newsletters, sell sheets,

postcards, advertisements, press releases, radio and

TV ads and Web sites and managing trade shows,

exhibits, special events, promotions, speaking

engagements and strategic business alliances.

October 2006 Editor, Chicago Sun-Times' Niche Publications

to July 2008 Researched, planned, wrote and edited the editorial

content for about 50 special supplements a year and

coordinated and edited about 50 other advertiser-

driven sections - managing a stable of freelance

writers and working in conjunction with three graphic

designers. Also, with the company's senior

advertising executives, strategized with major

advertisers - such as Macy's, the American Cancer

Society and organizers of the Chicago Auto Show - to

create profitable sections.

August 2000 Marketing Manager, Benedictine University

to May 2003 Created all internal and external marketing and promotional

materials for University College, including

brochures, tri-folds, sell sheets, newsletters,

direct mail pieces, postcards, print and radio ads,

catalogs, handbooks and press releases. Also served

as the university president's lead consultant on a

public relations crisis team after the school was

sued for $6 million for defamation after an incident

linked to 9/11.

9/97 to 8/00 Copy Editor, Chicago Sun-Times

Edited news, features and business stories, wrote

captions and headlines, proofread pages and slotted

pages on the night news desk while meeting at least

four - and sometimes as many as eight - nightly

deadlines. Also chosen as a contributing editor for

20th Century Chicago: 100 Years, 100 Voices, a book

published by the parent company of the Chicago Sun-

Times.

8/94 to 9/97 Founder, Write Way Communications

Contributed hundreds of articles to regional and

national newspapers and magazines, edited dozens of

books for west suburban publishers - including one

that also involved ghost-writing for a former Miss

America - and edited articles, research reports and

CD-ROMs for NCREL, a division of the U.S. Department

of Education.

6/90 to 8/94 Reporter, assistant city editor, The Daily

Herald

Worked as a beat reporter in Buffalo Grove and

Barrington then as an award-winning general

assignment reporter on the metro staff before being

promoted to management as an assistant city editor,

first managing a staff of six reporters and then

serving as the DuPage County bureau chief's lead ACE.

Other professional Adjunct professor

accomplishments Teach Persuasion, Corporate and Professional

Communication and Research Writing at

Aurora

University. Have taught a wide variety of writing,

rhetoric, journalism, humanities and study

skills

courses at Harper College, the College of DuPage,

National-Louis University and Benedictine

University. Was voted an Outstanding Faculty Member

at BU by the freshmen class.

Volunteer Advocate

Serve patients and survivors of domestic abuse and

domestic violence and provide support for myriad

services offered by Mutual Ground in Aurora

Co-author

Protect Your Heart and Cover Your A$$ets: Write a

Legal Marital Covenant for Life

Author

Six original retellings - The Boy Who Cried Wolf, The

Emperor's New Clothes, The Four Musicians, The

Selfish Giant, Stone Soup and The Tortoise and the

Hare - published by Publications International

Editorial board member, The Daily Herald

Researched issues in west suburban political races,

interviewed candidates in roundtable sessions, made

recommendations to management and wrote endorsements

for the Opinion page

Marketing coordinator, Wheaton Chamber of Commerce

Managed all marketing and public relations

initiatives for Autumn Fest 2004 and 2005, the

chamber's largest event and fund-raiser

Board of directors member in 2005, Wheaton Chamber of

Commerce

Education Master of arts degree, with high honors, in

journalism

Northern Illinois University

Bachelor of science degree in mass

communication/journalism

Illinois State University

Memberships American Copy Editors Society

American Society of Journalists and Authors

Society of Children's Book Writers and Illustrators

Society of Professional Journalists

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