Joseph B. Conner
Resides: Las Vegas, Nevada
A Director of Poker Operations with over 5 years of experience in the online gaming industry. An industry
expert in poker tournament creation, product marketing, customer retention, player/tourney analytics,
promotional skills and innovation for monetization. Experience in both B2B and B2C online poker
businesses.
Education:
Coastal Carolina University
Bachelor of Science
Major - Marketing
Minor - Spanish
2006
Work Experience:
Director of Poker Operations
NYX Gaming Group
February 2012 to Present
Key Achievements:
• Overhauled the tournament lobby - removing more than 50% of the monthly prize pool while
simultaneously increasing tournament profit by 6,000% since October of 2012
• Managing a 7 figure tournament budget while innovating new multi-tiered tournament structures
that increase individual tournament player engagement by 1,000%
• NYXGG achieved the award for the 2012 Gaming supplier of the year from EGR.
• Lead the poker division with a life-changing steps tournament and new fastcash sng cash games,
the first in freeplay online poker increasing average hands per player per day by 300%
Duties and Responsibilities:
• Writing proficient promo email and Facebook copy for promos tying promotions from our current
email base to our social media network fans and their friends
• Overseeing our Ad Operations Manager to maximize total network profit by optimizing our
tournament ads for both our in house brands and network partner brands
• Creating customized partner tournaments for our Senior Account Manager to maximize profit and
increase ad views for large network partners including Card Player and Hustler Casino
• Structuring promotional prize pools and experiential tournaments based on a monthly promo
budget including prize fulfillment and ensuring all player security requirements are met
• Monitoring the monthly tourney spend; reporting cash, promo and in kind prizes to the Chief
Financial Officer for the company PNL and tax documents for the gaming control board
Poker Consultant
TexaxHoldem.com
April 2009 – February 2012
Duties and Responsibilities:
• Working closely with the client programmers managing the day to day poker tournament schedule
with a set weekly and monthly budget for cash and prizes
• Creating Scheduled Tournaments, Sit n’ Go Tournaments, satellites and qualifiers including
separate levels of play at different price points for VIP and free players
• Managing promotions to gain the highest return from tournaments by analyzing daily and weekly
figures for appropriate prize pools based on player volume for peak and non-peak times
• Consistently monitoring free play and real money competitors including BetZip aka PurePlay,
SpadeClub (NLOP.com), 888 and Everest Poker among others to always be on top of the ever-
changing poker world to offer the best advice for new promotions and tournaments
Trainer, Translator and Player
The Poker Farm
May 2010 – April 2011
Duties and Responsibilities:
• Learned the strategies of playing and winning at low limit 6 max NL Ring Games with top online
pros in order to improve my own cash game play and learn how to train others to do the same
• Taught betting patterns and button position betting for maximizing profits while lowering risk
• Assisted in the creation of rake back deals with poker sites the The Poker Farm uses sites like
Merge, Will Hill, 888, and ACR
Poker Manager
Bet Phoenix
September 2009 – May 2010
Duties and Responsibilities:
• Prepared a business plan including marketing and promotions for bringing in players at the lowest
possible CPA and keeping players active with new tournaments and promotions
• Launched a brand new poker site with no players using the Wager Guys Poker Client
• Cross promoted to players from the other brands such as casino, sports book, horse betting and
bingo to bring them into the poker room with bonuses and private freeroll tournaments
• Worked directly with CS and Security to make sure every player met the requirements to play
Latin American Poker Pro
BetClic Everest
July 2009 – September 2009
Key Achievements:
• Retired from DoylesRoom to peruse my dream of winning the 2009 WSOP
• Played for Team Everest in the 2009 WSOP Main Event
• Carried the team, 1st for Everest, 30th in the Main Event, on day 3 with 330,000 chips
• Hosted a value added Bounty tournaments for the Latin American market
• Won the $5k, $10k and the $20k GTD all in the same month
Promotions/Tournament Manager
Doyles Room
June 2008 – July 2009
Key Achievements:
• Worked with Doyle Brunson to create the $250K GTD with tourney and SnG Single Table and
MTT hourly feeders
• Developed Tournament Promotion “Beat the Brunsons” Championship and satellites
• Invented the Coin Flip Steps Series, a series of events with an all-in or nothing format
• Increased site traffic without increasing costs by creating accounts for Doyle Brunson on
Facebook and Twitter that we used for marketing out new promos and tourneys
• Developed new SnG and hourly feeders and exciting tourneys that kept players playing more
hours and generating more rake overall while advertising these in the banner area in the client
Duties and Responsibilities:
• Created a mix of original promotions combined with seasoned promos and organized them in a
monthly calendar for the staff to keep up with the upcoming events and promos
• Copywriter for the PR team for optimum flash banner and magazine ad results for the upcoming
tournaments published in print with Bluff Magazine and online with PokerListings
• feeders among other successful promotional tournaments
• Emailed players weekly to inform them of the week of tournaments to come and what they can
expect to win including seats to land based events like the WSOP or VIP packages along with tips
from the pros to increase their time on the site as they improve
• Set goals for key tournaments weekly like the Bounty and our top Guaranteed Tournaments then
analyzed the results in our weekly meetings and strategized how to increase numbers
• Worked with the VIP Customer Service to personally call each top affiliate and high raking players
to invite them to private parties with Doyle Brunson in Las Vegas and other benefits
Skills:
• Experience in all 3; real money, free play and virtual goods poker and casino
• Backend Management for Zen Entertainment, Microgaming, Wager Guys and TexasHoldem
• Copywriting, Advanced Excel Reporting, Exact Target ESP and KISSmetrics analytics
• Poker player for over 10 years – Played the 2009 WSOP ME and $100k+ in online wins