Marketing Manager

DIANE HUA WANG Phone: 917-***-**** E-mail: ab1rh4@r.postjobfree.com

PROFESSIONAL EXPERIENCES

China Syndication International, Taipei, Taiwan – Marketing Consultant 05/12-03/13

- Responsible for all client communications and compliance on client deliverables.

- Oversaw junior members of marketing team by clearly stating goals and objectives; maintained open

communication.

- Helped manage email marketing campaigns end-to-end, including planning, targeting, set-up, testing,

execution, reporting and optimization.

- Ensured all processes are completed, quality standards and deadlines are met.

Kipany Productions, Ltd., New York, NY – Associate Campaign Manager 05/08-11/11

- Monitored campaigns by maintaining constant communication with clients and vendors.

- Mentored and provided assessments to junior staffs and vendors on best practices of direct marketing.

- Prepared, compiled and analyzed data for different programs and segments to provide actionable insighs,

implications and recommendations based on research and trends.

- Managed call centers with staffs of more than 30, developed performance incentives; reviewed staff

production periodically through weekly phone sessions with program managers and site visits.

areas of improvement, and implemented measures to meet the monthly objective of 1.5 million in revenue.

- Hosted web sessions with vendors to demonstrate products and/or services.

Kipany Productions, Ltd., New York, NY – Marketing Campaign Coordinator/Analyst 08/06-05/08

- Dedicated marketing analyst for Verizon Wireless and Landline accounts for the Northeast region.

- Provided analytical support for campaigns and coordinated performance progress.

- Ensured all lead generation activities are tracked on database.

- Collaborated with the IT team to build new reporting structures to streamline standard reporting for

marketing campaigns.

- Reconciled weekly and monthly outstanding orders and provided corrective action plans.

- Gathered and compiled daily production reports, participated in conference calls and developed

guidelines.

V iacom International, MTV Networks/MTV CHI, New York, NY – Intern 09/05-03/06

- Performed market and competitor research on cable networks providing services to Chinese-Americans.

- Researched and compiled information on various potential show topics and guests.

- Participated in brainstorming, joined shoots, and post-production activities.

EDUCATION

New York University Major: Integrated Marketing

Master of Science Degree awarded May 2006

Recipient of Dean’s Graduate Fellowship

St. John’s University Major: Communications

Bachelor of Science Degree awarded May 2003

SKILLS

Fluent in Mandarin and intermediate in Cantonese and Taiwanese

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