Sales Manager

JOEL P. FASTOW

** ***** ***** *******, ************, ********-***-***********@*****.***

SENIOR-LEVEL MANAGEMENT: VP Sales and Marketing

Creative, results-oriented Sales & Marketing Professional with a diverse background in all facets of marketing and

sales. A proven record of creating marketing campaigns that increase sales and bottom-line profit. Specialize in

discovering new business and growing existing business, developing/launching new products and finding new revenue

streams. Excel at discovering new ways to meet customer’s needs/expectations while fulfilling corporate objectives.

Adeptly manage both strategic planning and tactical details for large, complex campaigns. Known as a hands-on leader

who inspires internal and external contributors to excellence.

AREAS OF EXPERTISE

Creative Campaign Development • Product/Project Management • Strategic Thinking

Brand Management • Multi-Channel Marketing • Electronic Marketing

Customer Service • Product Launch • Industry Knowledge

Cross-Functional Teams • Motivating

PROFESSIONAL EXPERIENCE

PDQ MANUFACTURING • Leola, Pennsylvania • 2007-2013 •VP Sales and Marketing.

Manufacturer and distributor of Grade 1 commercial locks, closer and exit devices.

Major Contributions:

Increased sales during economic downturn by 30%, 2nd half of 2012 and 2013.

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Improved close rate on quotations to 17% in 5 months.

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Refocused company paradigm creating a foundation for continuous improvement.

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Designed and published new literature featuring FSC paper, a first in hardware industry.

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Lead development of a new corporate website that used customer input to generate best practice recognition.

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Designed and implemented new packaging to support brand identity.

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Created market initiative to drive Buy American theme in hardware industry.

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DORMA GROUP NORTH AMERICA • Reamstown, Pennsylvania • 2001-2007

Manufacturer of locks, door controls, exit devices, revolving doors, glass fittings, automatic doors and operable

partitions. Operated as 5 divisions that generate $150 million annually.

Group Marketing Services Manager

Directed marketing for all 5 corporate divisions, including brand development, print advertising, trade shows, web

development and direct-mail campaigns. Liaised with divisional managers to create budgets and develop strategic

campaigns. Managed 4 supervisors to create/implement brochures and sell sheets.

Major Contributions:

• Spearheaded development of a new corporate website that used customer input to generate best practice recognition,

personally maintaining and updating site as necessary.

• Slashed printing costs $200,000 with changes in print methods, ink and paper.

• Reduced customer wait time for critical materials from 2-4 weeks to 48 hours by initiating a new fulfillment

program.

• Eliminated template books, reducing costs by more than $100,000.

• Awarded Best at Show in 2001 for CSI exhibit and received the Business-to-Business Gold Award in 2005 for the

corporate website.

DORMA ARCHITECTURAL HARDWARE • Reamstown, Pennsylvania • 2000-2001

Specialty manufacturer of door controls, exit devices and access control products with sales in excess of $50 million.

JOEL P. FASTOW • Page 2 • *******@*****.***

Marketing Manager

Supervised 8 staff members in creative, communications and product management.

Initiated departmental structure to support sales and manufacturing, focusing on product development and speeding

market entry time for new products.

Major Contributions:

• Developed campaigns that increased sales for 3 consecutive years: 18% in 2004/05, 19% in 2005/06 and 12% in

2006/07.

• Spear headed launch of multiple web initiatives such as templates posted on the web and a catalog on the web.

BALDWIN HARDWARE CORPORATION • Reading, Pennsylvania • 1990-2000

Manufacturer of high-end decorative lock products for residential and commercial applications. Generates $150

million in annual sales.

Senior Product Manager

Managed product lifecycle, developing new products, rationalizing new product lines and overseeing successful

product marketing. Conducted focus studies and surveys to determine appropriate styles, functions and finishes for

new products.

Major Contributions:

• Consistently launched new product lines that generated substantial revenue: 5 lines in 1998 that generated $6.5

million and 4 lines in 1997 that generated $3.5 million.

• Initiated new product that opened additional distribution channel and generated $6 million within the first 7 months

of launch.

• Spearheaded task force charged with evaluating product and pricing positioning.

• Coordinated national sales meeting for the knob and level lock line.

• Partnered with corporate president to conceive and launch a distributor advisory council program.

• Received 3 promotions to successively higher positions: Sales Manager East to marketing Manager to Senior Product

Manager. ADDITIONAL HISTORY (full details on request)

HARROW INDUSTRIES • Forestville and New Haven, Connecticut • National Sales Manager

Established and managed a network of manufacturer’s sales representative for the domestic and international markets.

• Catapulted sales 34% in 1 year, from $5.4 million to $7.5 million.

• Promoted from District Sales Manager where key achievements included securing a company record of $2 million in

territory sales.

Career Note: Previous employment includes Regional Sales Manager and Product Manager at Emergency Products

Corporation; Owner/Manager at Lockrite Locksmiths; Teacher, Social Studies at Montville Township Public Schools;

and Sales Engineer at Pyrofilm Corporation.

EDUCATION

Bachelor of Arts in History Education

Rutgers College • New Brunswick, New Jersey

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