Project Manager Marketing
Resume:
LAUREN LAFRANCA ab12q9@r.postjobfree.com
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EXPERIENCE
Project Manager - Digital Marketing and PR, Prime Visibility
November 2011 - Present
Digital Marketing position manages project development from initiation to closure.
Complete work breakdown structure to estimate effort required for each task. Provided a
project schedule created strategically using Microsoft Project to identify when each
task will be performed and the project's milestones. Utilizing Solve360/Azendoo,
effectively managed project scope by assigning tasks and ensuring any changes to scope
are documented. Track and report on project milestones and provide status reports to
client. Organized day to day communication with stakeholders and resources to manage the
project on both sides of the spectrum. Monitored and managed tasks from start to finish
for prestigious clients such as Trump Tower NY, Aberdeen Asset Management and European
School of Economics.
Digital PR portion of this position oversees a wide variety of social media networks and
the company blog to effectively promote our company and brand. Coordinate online
marketing, social media campaigns and update web site to generate interest from
potential clients. Utilize Twitter, Facebook, Instagram, Vine and Google+ to display the
fresh, fun and exciting events happening within the company. Implement a strong writing
skill to develop a wide variety of written communication materials from newsletter/blog
articles, whitepaper and press releases. Organize the creation and release of
blog/newsletter articles written by other thought leaders. Develop PR plans and assist
with their execution. Implemented "Rapid Response" process to be on top of the latest
industry news and provide insightful articles in a timely manner. Consult with vendors
of task-management platforms such as Azendoo (see blog:
http://blog.azendoo.com/en/azen-users-stories-en/lauren-la-franca/) and third party
Public Relations agencies such as SparkPR.
Articles Published:
http://insights.primevisibility.com/2013/05/facebook-verification-roll-out/
http://insights.primevisibility.com/2013/05/the-power-of-social-media-mini-giants-for-yo
ur-retail-start-up/
http://insights.primevisibility.com/2012/02/for-branding-theres-nothing-hotter-than-simp
licity/
http://insights.primevisibility.com/2013/06/hashtags-are-coming-to-a-facebook-news-feed-
near-you-awesome/
http://insights.primevisibility.com/2013/06/lights-camera-tweet-action/
Lead Project Manager, Day One Gaming, Inc.
November 2010 - November 2011
Directed a web development team of two overseas and a lead local manager to complete a
detailed and extensive project. Responsible for delivering a fully-working browser game
within a year. Responsible for creative design and feature creation and integration.
Directs design, marketing, promotion, delivery and quality of products and services.
Oversees Social Media Marketing strategies utilizing Facebook, Wordpress, Twitter and
Newsletter email marketing. Logged over 1,700 of project managing experience.
Owner, LLaFranca Designs
December 2009 -November 2010
Self-created freelance graphic design company with multiple clients including, but not
limited to, Pegasus Commodities, LTD., Evans' Detailing,
MelodyBard.com/JustOneMelody.com and Bootleggers.us. Projects include websites,
letterheads, business and gift cards, flyers, online advertisements, website design,
packaging design and photo retouching for private clients. Working knowledge of HTML and
Javascript.
Teller/Vault Manager, Bank of America
July 2008 - December 2009
As a professional teller, my responsibilities included dealing with customers on a daily
basis with what is most important to them: their financial situations, security and
concerns. Daily functions consist of deposits, bill pay, money transfers, etc. I learned
the banking computer program, Merlin Teller and Interact Lead Generation, in a very
short amount of time. I was given sole responsibility of the bank's vault and the
contents within, nine months into my career. This new responsibility includes weekly
cash ordering from the Federal Reserve, proofing the vault every night, keeping track of
monies within the bank, foreign currency and business deposit bags. Responsible for over
$4 MILLION.
SKILLS
Microsoft Office Suite
Microsoft Project
Adobe Photoshop CS
Adobe Dreamweaver
YouTube
Vine
Google+
Wordpress
Hootsuite/Tweet Deck
Working Knowledge: HTML/Javascript
Blogging
Organized
Excellent Written/Verbal Communication
Team Building
Leadership
Analytical
Technologically Savvy
Strong Attention to Detail
Deadline-Driven
SEO
SEM
PPC
Business Development
E-Mail Marketing
Social Media Campaigns
Self-Starter
Natural Motivator
Basecamp
Google Analytics/Adwords
Whitepaper
Press Releases/HARO
Public Relations
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