Sales Manager

T O D D M. N I E L S E N

Product Development Business Development Strategic Marketing

SUMMARY

Fifteen plus years experience managing winning teams, with an emphasis on

business development, and strategic marketing of high-technology solutions,

systems, and services.

Thrives working on and with teams charged with marketing, product

development, creative, communications, and sales.

Entrepreneurial spirit, lightning quick learner, and energizing team player

Exceptional communicator, with vast public speaking and presentation

experience, in support of business development, branding, product launches,

team building/development, and M&A.

Award-winning innovator, change-agent, and creative coalition-builder with

a laser focus on results, results, results.

EMPLOYMENT & EXPERIENCE HISTORY

High Tech Rochester : Lean Launchpad 2013-Present

Founding Advisory Board / Faculty

Advancing entrepreneurial education in the Monroe County Region by

catalyzing the local ecosystem with innovative methods for accelerating

startup success in the Lean Launchpad methodology, while marshaling and

focusing mentors, talent, and business building resources. Responsibilities

include design, buildout, team selection, curriculum, and classroom

execution of the inaugural HTR Launchpad, enrolling 13 software startup

companies. www.htrlaunchpad.wordpress.com

Element K 2011-2012

Vice-President, Partners & Alliance

Director, Technology and Partner Programs

Spearheaded strategic business development efforts leading to new strategic

partnerships valued in excess of $2.5 million of incremental annual revenue

for the market leading technical training publisher, and learning solutions

company. Leading teams responsible for prospecting, negotiating,

contracting, product commercialization, and program operations.

Designing, directing and executing strategy for Business Development,

Product Architecture, Product LifeCycle Management, and New Technology,

within the Training Channel Enablement group. Lead the team that designed,

documented, and built new platforms for: cutting edge e-commerce UI/UX,

multi-media e-book UI/UX, and Enterprise Resource Planning system.

Eggwork, LLC February 2006 - 2011 Rochester, NY

Chief Marketing Officer / Producer / Co-Founder

A start up venture built on a synergy of local creative talent working in

MarCom, which I lead to double digit (or more) growth in each of it's 5

years in existence. In 2010, doubled revenue, profits, and repeat

business. In addition to setting branding strategy, and marketing

communications, the role also included business development, and client

relationship management. Tactical responsibilities include managing

(producing) multiple branding and visual communications projects through

the creative life-cycle.

Corporate clients include major advertising agencies in New York, San

Francisco, and Rochester, assigning promotional communications work for

their international clientele. www.Eggwork.com

Gorbel, Inc. Fishers, NY 2008 - 2009

Manager Market Development (Medical)

Leading a team charged with opening a new market in medical devices for the

North American leader in intelligent ergonomic lifting and handling

solutions.

Carestream Health / Kodak Health Group 2007 - 2008

Worldwide Manager, Market Intelligence / Manager Business Development

(Medical Imaging)

Leading all aspects of field marketing for the $100 million Service and

Professional Services business,

this role includes strategic responsibility for: product commercialization

and launch, promotion and trade investment, planning and execution, product

integrity, business development, and team training/motivation for North

American market.

Getinge USA 2003 - 2005

Director of Sales & Marketing, Infection Control

Leading the multi-functional teams charged with marketing, sales, and

commercialization of a $50 million product line. Reporting to the Vice-

President of Sales, this role included strategic responsibility for:

product P&L, product commercialization and launch, promotion and trade

investment planning and execution, product integrity, business development,

and team training and recruitment. Also lead field marketing and sales

executed by a matrixed field sales force of 48, and 4 internal product

management experts. Liaison to corporate parent company, Getinge AB, the

$1.4 billion worldwide market leader in healthcare infection control

solutions.

Kaplan, Inc.

Executive Director Hub Operations Kaplan Medical / International

2000 - 2002

General manager of HQ, reporting to President of the $60MM

Medical/International division of world's premier provider of educational

products & services.

Director Operations Kaplan Medical 1999 - 2000

Area Director, Western New York Kaplan Test Prep 1996 - 1999

Director, Rochester Center Kaplan Test Prep 1996 - 1996

. Consecutive year net-income increases of 67%, 24%, and 12%

. Consistent, sustained Sales increases of 11-30% during the same time

frame

EDUCATION

Juris Doctor May 1991 Southern Methodist University Dallas,

Texas

Bachelor of Business Administration May 1988 Angelo State University

San Angelo, Texas

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