GINGER JENNINGS PORTER NHA
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AMERICAN MEDICAL MANAGEMENT VP OF MARKETING Jacksonville FL 2010-CURRENT
Manage a group of Business Development Representatives and conduct marketing analysis to identify prospective
customers. Improved sales by 45% over three years. Kept accurate reports in CRM (Salesforce) program to maximize call
activity and productivity. Sales of Large Medical Equipment to hospitals, physicians, veterinarians & clinics.
BROOKDALE SENIOR LIVING NHA 84 bed Jacksonville FL 2009-2010
Took facility from a 4 star to a 5 star due to an exemplary survey. Received a bonus within my first 90 days for
dramatically increasing overall census. 90% nursing stability rate. Improved resident satisfaction scores via new activityprograms and dietary changes. Ensured full adherence to all company policies and state/federal regulations.
HOME QUALITY MGMT NHA 180 bed Chipley FL 2007-2008
Facility became a primary care facility within the company due to various quality of life programs and exemplary surveys. Brought overtime down < 2% despite small town staffing challenges. Received a large bonus and a 13% raise within first year for improvements across the facility plus we had an exemplary survey.
COMPREHENSIVE HEALTH CARE ASSOCIATES NHA 120 bed Gainesville FL 2001-2007
In all annual surveys had no more than seven tags. Improved census by marketing extensively to surrounding hospitals.
Improved employee satisfaction scores via management communication, employee engagement, staff scheduling, support
initiatives and a great management team. Put a safety program in place/decreased worker’s comp. claims. Kept overtime
at a low <3% via daily monitoring. Improved accounts receivables to a 37 DSO benchmark from a +50 day.
ST. JOHNS HEALTHCARE CTR MARKETING DIRECTOR St. 68 bed Augustine FL 1997-2001
Directed outside communications between facility and referrals. Improved census and kept a 30 MCR census average
during my employment period.
MEMORIAL HOSPITAL DIRECTOR OF RELATIONSHIP MGMT Jacksonville FL 1984-1997
I worked in the Public Relations and Healthcare Communications Dept. as first a secretary and then became a director in
1990. Clearly and effectively communicated clinical information to existing and potential referral physicians.
EDUCATION: UNIVERSITY OF NORTH FLORIDA
Master of Business Administration 2006
Master of Health Science 2002
Bachelor of Arts, English/Business 2001