Marketing Development
Resume:
Profile
Dynamic marketing and brand image career spearheading successful,
innovative business development programs cross-functionally on both
national/global and at local levels for national and global organizations.
Combining expertise in strategic market planning, organizational leadership
and project management with strong qualifications in innovative design,
product/service development and market launch. Participative leadership
style with unique skill set in multi-platform team-building, quality
improvement, market share improvement and transformational brand image.
Experience
Assistant to the City Manager, Economic and Business Development
Palm Bay, Florida 2005-2010
Promoted retention and expansion of industry and commerce within the city,
developing all marketing and brand strategy for the city, including
developing and maintaining cooperative working relationships with all
business entities, professional organizations, conducting research,
evaluating economic and statistical data to analyze best means to attract,
retain or expand business in the area. Planning and development of all
advertising and marketing materials, articles for periodicals and all
communication vehicles for the city.
Chief Imagination Officer, McFuture, Ink. 1998-present
Develop and source innovative all-inclusive marketing, strategic planning
and execution of brand transformation across multi-platformed media.
Implementation and deliverables from strategy, research, creative, design,
purchase, including but not limited to evaluation and refinement. Clients
have been mostly at global level but have included a number at local and
regional levels
Concept to Completion Projects:
Pillsbury/Diageo, Burger King Corporate, McDonalds International, Pan Am
International Flight Academy, Miami Dolphins, Huizenga Holdings, NFL
Properties, Coca Cola Corporation, KKR/Sears/Kmart
Corp.,Advantica(Dennys),Kennedy Space Center, NASCAR, Childress
Motorsports(Earnnhardt), Nemco Motorsports, Jetstar International, Great
Dane, Featherlite Industries, IBM Sourcetrak, The White House, City of Palm
Bay, The Blue Moon Grille, Pit Stop Cafe, Anderson Corners, Vinton's
Townhouse
Head of Brand Image Pillsbury/Diageo 1981-1998
Held a number of positions, including Director of Business Development
National and Director of Brand marketing International
Built in conjunction with various teams, a marketing infrastructure,
defined short-term goals and long-term development plans, created high-
profile, market-specific business development initiatives. Provided
decisive courses of action to accelerate revenue, market growth,
marketplace saturation and increased market share. Recognized for expertise
in market plan development, management and goal attainment.
Education
Florida International University Bachelors of Industrial Technology 1984
Advanced continuing education-Brand Marketing, Business Administration,
Global Economics, Cultural Diversity
from the desk of
James
McMillan
Contact information
9610 Mockingbird Lane
Sebastian, Florida 32976
ab0vi0@r.postjobfree.com
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James
McMillan
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address
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fax Work Fax Phone
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from the desk of
James
McMillan
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