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Health Marketing

Location:
Tampa, FL, 33771
Salary:
$55,000
Posted:
July 11, 2013

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Resume:

Kristen Glanton

**** ******* **.

Largo, FL *****

850-***-****

ab05bv@r.postjobfree.com

Experience

September 2011 – March 2013

Edward White Hospital - St. Petersburg, FL

Marketing Specialist

Responsible for acquiring content, formatting, editing, and distributing monthly employee newsletter

Created, proofed, and updated all hospital collateral, including informational brochures, posters, flyers, banners, and required patient and hospital regulations and laws

Coordinated bi-weekly health seminars (catering, reservations, physician bios, PowerPoint presentations, newspaper advertisements, etc.)

Arranged all events for Health To You (H2U) Wellness Program, a senior citizen activity group

Collaborate with three local market hospitals for community events (community seminars, Senior Health Expo, Women's Health Expo, American Heart Association fundraisers)

Responsible for submitting a calendar of events to the H2U monthly newsletter

Maintained and updated company website, including physician's directory, press releases and web videos and commercials

Accountable for submitting a monthly ROI report, Community Seminar report, and Health To You Program report

Responsible for Hospital Volunteer Program

Maintained part-time employment and trained the new Marketing Specialist after relocating

Created a Standard Operating Procedure Manual for the Marketing Specialist position

October 2005 - December 2010

Gary, Williams, Parenti, et al. - Stuart, FL

Public Relations Coordinator

Executed logistics for speaking engagements, special events, and media interactions (catering, travel, celebrity bookings)

Created and maintained in-house PR database (local and national)

Coordinated media buys (t.v. commercials, radio spots)

Planned various firm functions with attendance ranging from 500 - 3,000 +

Filtered and screened media requests

Maintained company image and identity including company logo, signage, products, and services

Managed social media (Facebook, Twitter)

Created company website content and firm newsletter

Archived all printed and visual media

Conferred with PR and HR Management to assess key interests/concerns and disseminate information as appropriate

Liaison for all invited celebrity guests, media, and government officials

Constructed talking points for senior partners

Responsible for drafting and distribution of press releases and media alerts

Coordinated tradeshow logistics

Monitored company morale and made suggestions as needed

July 2004 – August 2005

Volusia County Health Department - Daytona Beach, FL

HIV/AIDS Coordinator

HIV/AIDS awareness and prevention outreach

Cultivated relationships between the DOH and community outreach programs

Field investigation of delinquent patients

Planned and coordinated community awareness events

Gathered and presented new public health data

Case management

Reported statistics to local planning committees during monthly update meetings

March 2003 – June 2004

M.O.V.E.R.S., Inc. - Miami, FL

Community Liaison/Program Coordinator

Assisted churches in becoming fiscally viable to initiate HIV/AIDS ministries

Developed and maintained relationships with targeted health organizations and their communities

Facilitated rapport between county health departments, community planning groups, and HIV/AIDS service providers

Conducted needs assessments in targeted geographical areas

Developed promotional materials

Coordinated workshops and trainings

Presented educational HIV/AIDS information to African-American churches, schools and other non-profit agencies

Education

September 1998 – May 2002

Florida A&M University - Tallahassee, FL

Bachelor of Science - Journalism/Public Relations

Skills

Microsoft Office, Word, Excel, PowerPoint, Access, Publisher



Contact this candidate