Asst. Vice President - Buying & Merchandising

SYED ABDUL RAHIM

Contact Number: +91-990*******

E-Mail: ****.**.*****@*****.***

**********@*****.***

Objective:

• Intend to build a career with leading corporate of hi-tech environment with committed & dedicated people, which will help me to explore my creativity and realize my potential, in turn creating greater value to the organization.

• Willing to work as a key player in challenging & creative environment

• Providing value addition to the organization with innovation.

Experience:

1. Currently working as Asst. Vice President (Buying & Merchandising) for hoopos.com.

2. Two years Five months (Sept’08 – Mar’11) as DM– Operations for Mahindra Retail Pvt Ltd since Sept’08.

3. One year eight months (Jan’07 – Sept’08) as Department Manager for Shoppers Stop Ltd.

4. Two years and five months (Feb’04 – Aug’06) as Business development executive for Career solutions.

5. Two years in Event management as Free lancing Event Coordinator & Consultant for Tata Indicom, Nestle, Prestige, Yamaha, Maruti, Nissan, and many more.

5. Worked as a HR executive (Recruitment / Training and Development) for ICICI PRU as a part of the project.

Core Competencies:

MIS Author of SOP's Store planning & design

Planogramming New store evaluation Financial accounting

Auditing Training Procurement and Vendor management

Buying Sourcing Merchandising

Negotiation & Cost Control Stock Planning People management

Job Profile:

hoopos.com

Company Profile

• An E-Commerce company, Startup – catering to the needs of Mother & Baby.

• Product assortment carries Apparel – Kids (boys & girls), Maternity & Non maternity, Well-being, Nursery, Toys, Travel & Safety, Books & Cd’s, Stationary & Party products.

• Vision to create an epicenter of the products with wide depth & range in assortment which helps every parent to shop through convenience and save time.

• Focus to be always on providing differentiators & solutions to the customer then rather selling individual products.

Key Responsibilities

• Reporting to Chief of Buying & Merchandising.

• Putting together an entire assortment for a mother & baby segment for the Site.

• Product development, Sourcing, Pricing strategy, Content Development, Vendor management, People Management, Buying Process management, Merchandising.

• Sales Forecast, OTB’s, Budgeting, Product evaluation.

• Product Marketing & Product placement Strategy.

• Enhancing SEO & SEM by strategic product introduction, development & placement.

Mahindra Retail – Mom & Me

Company Profile:

• Part of Mahindra and Mahindra Group of companies.

• Vision of creating an environment which makes every mother and Child to shop in our store by providing enhanced customer service levels, value added services with love, empathy and care.

• To provide solutions to the entire kids’ wardrobe and mother’s unique requirements.

• To focus on specialty products and one store shop for all the needs of a parent and child.

The Job Entails:

• Reporting to VP - Operations, property and NSO function.

• Have been a part of the core team to form the entire Mahindra Retail from store one to store 50.

• Interface of Operations for other functional departments.

• Responsible for entire back end operations and support for 50 stores across India.

• MIS reporting and Pivotal role in Business analysis to provide suggestive strategies to enhance operations efficiency & Merchandising.

• Business Intelligence (BI) and SAP Super User for operations team – Pan India.

• Responsible for Innovating, Creating, and analyzing the KPI’s through MIS and Data Management.

• Monthly and Business report analysis and finalization.

• Assisting the front line operations to boost Top line business.

• Formalization of standard operating procedures for the company.

• Training and enhancement of SOP’s.

• Process feedback, finalization and approval.

• National Auditor for operations: Auditing in stores to check the operational and process efficiency.

• Analyzing the cost benefit analysis for any planned new store.

• Budget Forecasting, monitoring, controlling and reporting.

• Review and Controlling of profit and loss accounts for each store.

• Monitoring of expenses, reporting and defining the strategies for cost reduction for store operations.

• Responsible for Monitoring the Inventory levels and Merchandise Mix across stores – Pan India and monitoring of the sales and other related fields and to provide support to enhance the sales performance across chains.

• Procurement of Consumables for Stores.

• Responsible for Vendor Management, Negotiations and Cost effectiveness.

• Determining the Space mix and Space allocation for each category during any new store.

• New Store Planning, Design, Development and subsequent co-ordination and elements for any changes in the store layouts

• Determining the Stock levels (MDQ) and the accurate fixture layout plans for all the stores.

• Responsible for Visual Merchandising Enhancement in Store Presentation.

• Design and approving of artworks for any consumable procurement or any internal events / competitions organized among operations team.

• Helping other functional departments like B&M, marketing in sourcing of consumables.

• Providing support to stores for smooth functioning of front end operations.

Shoppers Stop

Company profile:

• Shoppers Stop – A pioneer in retail industry.

• Caters to Lifestyle segment and all the age groups with apparel and non apparel product line.

• Deals with private label, consignment, shop in shop concept.

The Job Entails:

• Was reporting to Retail Operations Manager.

• Handled a team of 35 Customer care associates and 25 Brand associates.

• Have handled all concepts Including Private label, Consignment, Concessionaire and shop in shop.

• Responsible for top line business of 22 brands and private label.

• Was Responsible for Non-Apparel category (Perfumes, Fine Jewellery, Watches, Cosmetics, artificial jewellery, and sunglasses) and Ladies Ethnic Wear Category (MNM, lingerie, SKD, DIY and Bags).

• Was responsible for Retail Operations of the category and its elements like financial perspective (Sales), Inventory control, Employee Perspective, Internal Process perspective and customer perspective.

• Responsible for performance and profitability of the category.

• People Development and employee engagement.

• Training and motivation.

• Standard operating process implementation and control.

• Inventory management and shrinkage control.

• Reduction of stock damage and write off.

• Good scores in mystery shopping audits.

• Maintenance of high customer service standards.

• Responsible for First citizen enrollments and KYBC.

Career Solutions and Event management

• Recruiting manpower and placing them in suitable portals, corporate tie ups for manpower outsourcing and promoting the online domain of career solutions.

• Business development and Client management.

• Database building and corporate tie ups for outsourcing of manpower.

• Real Estate Tie up’s for uploading of property for rent, lease, sale or buy on the online protocol.

• Recruitment of Management Trainees, Marketing Executives and Financial Advisors for ICICI PRU.

• Supervising, Coordinating, Providing Manpower, Organizing Events, and Conducting Promotional Activities for the Products and Interaction with the clients.

Workshops attended

• Leadership skills.

• Communication skills and Body language.

• Strategic resource management (SRM) and Strategic Profitability model (SPM)

• Eye of the Eagle.

• Excellence in customer service

• Product knowledge

• Train The Trainer

• Feel The Pulse – Operations.

• Operational Efficiency and effectiveness.

Projects Handled:

• A Descriptive Study on “The Effectiveness of Gift Vouchers in corporate houses “with reference to Institutional Sales – Shoppers Stop.

• A Descriptive Study on “The consumer behaviour and the buying patterns“with reference to retail industry.

• A Detailed study on “Trainees Absenteeism and Organizational Analysis” - ICICI PRU Life Insurance Company.

• Project Study on Library management in visual basic 6.0 and MS-Access.

Strengths:

• Confident

• Pro-Active

• Co-Operative

• Ambitious

• Quick learner

• Smart worker

• Optimistic

• Dependable

• Team player

• Conscientious

• Diligent

Technical Skills:

Languages C, C++, Visual basic 6.0

Operating Systems Windows- 95 / 98 / 2000 / Server / SE, Windows XP, DOS

Tools / Applications MS-Office – All versions, SAP, BI, AS400, JDA, WINDSS, AutoCAD 2004 / LT / 2009, FTP

Education:

Level Name of the Qualification Awarded University/

College/

School Month & Year of passing Specialization

Post Graduation

MBA AIMS-

Bangalore University July-2007 MARKETING & HR

Graduation

B.Sc SSMRV Degree college-Bangalore University Apr-2005 Microbiology

XII Std.

PU National College Basavanagudi Bangalore Mar-2002 PCMB

X Std.

S.S.L.C National High School-Bangalore Mar-1999 General

Others

Dip. In ST Micro mind Information Systems Jun-2002 Software Technology

Personal Profile:

Address:

#7/8, 2nd Floor, 23rd main, 18th Cross, Ayodhyanagar,

JP Nagar 5th Phase,

Bangalore - 560078

Date of Birth : 05-Jan-1984

Father’s Name : Syed Ameer Pasha

Sex : Male

Marital Status : Single

Languages known: English, Hindi, Urdu, and Kannada

Nationality : Indian

Achievements:

• Was Awarded “HATS OF TO YOU” for excellence coordination with the functional departments and accurate result efficiency in new store planning and opening.

• Was Awarded “HATS OF TO YOU” for excellence in taking initiatives to learn business applications (Like AutoCAD) and efficient application in Store layouts and design.

• Was Selected for PAN India and nominated to represent Mahindra Retail for a conference / Workshop from RAI – Retailers Association of India.

• Negotiated the prices for consumables from the vendors and introduced new vendors with better quality and better prices resulting in the reduction of expenses to the cost to sell in P&L by 0.05% which helped stores across chain to attain Break Even faster.

• Played a Pivotal Role in research and finding out the different ways for cost reduction at stores across chain to reduce the expenses by 40% to the current scenario’s.

• Awarded Best Department Manager for the financial year 2007-08.

• Increased Non-apparels category business by 37% over last year in value comparison Q1. Year 2007-2008.

• Artificial Jewellery category 36% growth over last year in value comparison Q1. Year 2007-2008.

• Watches & Sunglass 49% growth over last year in value comparison Q1 Year 2007-2008.

• Ladies Ethnic wear category 38% growth over last year in value comparison Q2 Year 2007-2008.

• Contributed 26% < 22% Ideal > and 14% < 9% Ideal > from Non Apparel category and Ladies Ethnic Wear category respectively to the store business.

• Highest ever sales in all the categories handled.

• Generated and handled independently business of 80.74 Lakhs in this period with the team.

• Conducted training program for new recruits.

• Consistently been achieving the sales targets at an average of 115% of the budgets allocated.

• Lowest Attrition Rate in the teams handled.

• Felicitating value add activities for enhancing customer experience while shopping (make over / skin care consultations) in Non-Apparel Category.

• Trained & developed team members to rise up to next level through in-house (Rising star) program indirectly increasing productivity.

• Was among the best in the store for problem solving in terms of customer issues and queries.

• Initiated staff events to motivate front-end team.

• Trained and developed 4 team members for role of Unit co-coordinator, Support executives and Transaction Associates.

Contact this candidate