Marketing Professional

An experienced Senior Direct Marketing Executive with both Marketing and Marketing Services background. Over 25 years of experience in developing and maximizing multi-million dollar budgets in both On and Off Line channels. Strengths in P&L Management Customer Acquisition and Retention, New Market Development, International Expansion, with a focus on Staff Management leading to growth in bottom line profitability. Created and directed marketing programs for major companies such as: Reader’s Digest, Procter and Gamble, HCI Direct, Citibank Financial, ServiceMaster, National Association of Realtors, Disney, Q Interactive and AT&T.

PROFESSIONAL EXPERIENCE

Cosmetique, Vernon Hills, Illinois (Marketing) August 2007-September 2008

Chief Marketing Officer

• Direct the Marketing staff of 20 including Creative Services, Marketing Managers, Marketing Analysis, Web and Internet advertising, List Management and support staff to grow bottom line performance of the business

• Manage external contracts and relationships for Cosmetique's database management, email marketing, partnership marketing efforts in excess of $3mm of expenditures

• Overhauled Cosmetique's primary channel of business that was unprofitable (-$225m) and now has aggressive growth plans for 2009 reestablishing a solid P&L for the company (+$650m)

• Reorganized staff to ensure efficiencies and maximize the talent base within the company. Hired outside talent to ensure the leadership needed to secure future growth plans

• Developed Marketing programs to maximize the use of existing inventory saving the company $500m and creating a bottom line profit of $125m

Response Media, Norcross, Georgia (Client Services)

Executive Vice President, Direct Response Agency September 2004-June 2007

• Developed On-Line and Direct Mail New Customer Acquisition programs for Fortune 100 companies creating over 1mm opt-in new customers and 300m direct mail new customers for our clients marketing programs.

• Direct account teams for AT&T, P&G, National Association of Realtors, Blair Catalog and Freightliner multi-channel Marketing and Branding programs in weekly updates with major clients.

• Prepare and present quarterly campaign performance and financial forecast results to client’s and their management.

• Manage New Business Development team and participate in all new business presentations.

Markettouch, Alpharetta, Georgia (Client Services)

Vice President, Sales and Marketing October 2001-September 2004

• Created strategic partnerships and acquired unique data to enhance the Markettouch file resulting in $500m in incremental revenue.

• Created Business plan that launched a new List Management division for the company resulting in $1mm incremental revenue. Added 35 new clients and managed their relationship with us.

• Generated $500m in incremental revenue by developing the Modeling and Analytics division

• Created client campaign performance reports and presented information monthly to clients.

• Directed both Sales and Analytic Services staff of 15 professionals and 5 support staff in support of our clients.

HCI Direct, Inc. Bensalem, Pennsylvania (Marketing)

Vice President of Marketing, world’s largest marketer of hosiery September 1992-September 2001

• Launched International division in UK, Germany, France and Japan resulting in $45mm incremental revenue

• Generated $175MM revenue and managed $35MM in marketing expenses annually

• 30% profit increase for list and package insert business via business acquisition

• Created e-commerce channel resulting in $300m incremental revenue annually

• 15% annual profit increase from list regression analysis and database modeling techniques

• Reduced cost per new customer by 10% saving $3mm in expenses

• Reactivated 200M customers with telemarketing retention program that resulted in $2MM incremental profit

• Managed 40-member marketing team responsible for acquisition and retention, database marketing, regression analysis, graphic design, copy writing, proof reading, merchandise buying, billing and collections

Reader’s Digest, Pleasantville, New York (Marketing)

Marketing Director, US Magazine Circulation September 1980-August 1992

• Created new forecast and analysis tools for USRD magazine and directed analytical team of KPMG associates

• Increased ad sales by $1MM in first year, with the creation of a USRD demographic edition

• Member of corporate interviewing committee for all US senior marketing positions and internal marketing training course instructor

• Global Acquisition best practices Director for RD International division.

Other Positions held at Reader’s Digest Include: Senior Product Manager (USRD Acquisition), Product Manager for Donor Business and USRD Renewals and Assistant Product Manager (USRD Billing and Collections)

• Managed $35MM in expenses- responsible for new customer acquisition for Digest and acquired titles creating over 4mm new subscribers annually

• Improved response rate by 15% with new list processing concepts, created new forecast system to improve renewal tracking and financial reporting

• Managed marketing strategies for $60MM Donor revenue product line

• Negotiated with the United States Postal Service to affix renewal notices to magazines saving $2MM in expenses and increasing response rates by 25%

• Negotiated third party bank endorsement for sweepstakes promotion resulting in 30% response rate increase

• Launched telemarketing retention strategy producing $2.5MM in new revenue

• Implemented new regression selection techniques that boosted profits by 5% and streamlined materials and production schedules for savings of $300m

EDUCATION

Bachelor of Arts in Psychology and Business Administration (1979)

Loyola College, Baltimore, Maryland

Executive Magazine Publishing Program (1985)

Howard University, Washington, DC

National Black Achievement in Industry Award Winner 1986

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