Vice President - Marketing & Sales
Resume:
Heather Piper
Greensburg, PA **601
************@***.***
AIM piper12
linkedin.com/in/heatherpiper
Primary Competencies
• Social Networking Strategies & Implementation
• Brand Management & Development
• Strategic Marketing Consultation & Plan Development
• Customer Relationships
• Multiple Client & Budget Management
• Self-Starter
• Public Speaking & Presentations
• Detail Orientated
• Writing for Proposals and Online & Traditional Marketing Efforts
• Extraordinary Organizational Skills
• Channel Marketing
• B2B & B2C Marketing
• Multiple Project Throughput
Relevant Experience
Dimension X Advertising & Marketing, Jeannette, PA
2/11 – Present
Vice President / Partner
Starting my career at an entry level position, allowed me to work my way through many promotions, giving me the opportunity to show my leadership roles in multiple departments within the company. A few of my responsibilities included managing professional relationships with clients by offering superior project execution, effectively administering and maintaining budgets, uncovering and presenting new creative ideas and technology for marketing needs, while paying close attention to the details associated with all deliverables for print and online efforts. In addition, I supervise the production team on project throughput, developing and implementing internal processes and participate in internal marketing and sales efforts.
Vice President Client Services / Partner
5/08 – 2/11
Accomplishments:
• Outline client-marketing plans and manage budgets ranging from $100,000 to $500,000 a year per client
• Establish and implement online marketing strategies for clients while maintaining brand consistency
• Write and present proposals to prospects and existing clients, resulting in nearly 90% renewed clients
• Negotiate media prices (receiving an average of 40% off rate card rate), manage creative insertions (100% accuracy) and meet deadlines
• Assist in the development and execution of presentations for prospects and clients
• Developed and maintain an internship program, which builds relationships with colleges / students, resulting in interns employed every semester
Client Services Representative
5/06 –5/08
Accomplishments:
• Managed an average of 10 clients simultaneously and established long-term relationships, allowing for lower turnaround of clients
• Administered deliverables for clients’ yearly plans including: 300 page websites, product launches, 68 page catalogs, and grand openings
• Outlined and implemented product campaigns
• Policed and established corporate and product brand standards
• Established vendor relations and conducted press checks to ensure quality control
• Updated creative pieces such as content managed and HTML websites, catalogs, flyers and ads
Traffic Coordinator
5/05 –5/06
Accomplishments:
• Established an internal project throughput process to maintain internal budgets, meet deadlines and ensure all projects are completed as outlined
• Managed the throughput of all projects from conception to completion averaging 25 projects daily
• Participated in creative meetings and outlined design direction as well as changes/updates to creative pieces for online and print pieces
• Assisted with building and updating client database for internal usage
• Managed all scheduling for client appointments and internal meetings for all staff members
• Distributed PR to publications, followed-up with editors, and viralized PR to online sites and major search engines
Education
Seton Hill University, Greensburg, PA
Bachelor of Fine Arts - Graphic Design
Seton Hill University, Greensburg, PA
Bachelor of Arts - Marketing Management
Computer Skills
• Microsoft Office
• Adobe Illustrator
• Adobe Photoshop
• Adobe InDesign
• Adobe Dreamweaver
• Joomla & Wordpress Websites
• Salesforce
• Act
• Quickbooks Online
• Google Docs
Cultural Experience
• Exhibited my photography, graphic design projects and clay pieces at Harlan Gallery (SHU) - developed marketing efforts to promote the art show including a news release distributed to local newspapers, postcards, flyers, and posters
• Competed in the World Haidong Gumdo (sword) Championships and trained with the Korean Masters in the Republic of South Korea
• Traveled to England, France and Germany for college studies and credits
• Additional travels to the Netherlands, Ireland, Wales, Mexico, Canada and throughout the United States including Alaska
Leadership
Westmoreland Federated of Republican Women 3/11 – Present
President
• Educate, lead, and promote the organization through traditional and digital efforts
• Meet the local GOP leaders monthly to discuss and vote on local issues as well as disseminate up-to-date political information
• Assist in organizing fundraisers, building the scholarship fund, and maintaining a community presence
Chad Delier Scanlon Memorial Fund 6/09 – Present
(Benefits children with brain tumors)
Under the umbrella of The Community Foundation of Westmoreland County
Board Member
• Develop traditional and digital marketing pieces for the golf outing
• Work directly with vendors to ensure all material meets deadlines
• Manage the volunteers and oversee all fundraising efforts are executed correctly
Awards
On creative team to win Platinum & Gold MarCom Awards, Platinum & Gold AVA Awards, Silver Davey, Videographer and Bronze Summit Award for a variety of creative pieces and campaigns
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