Management Marketing
Resume:
LILIYA YAMPOLSKAYA
*** ***** *****, **********, **
**********@*******.***
MARKETING AND EVENT SERVICES COORDINATOR
Dynamic and solutions-oriented special events coordination professional with extensive experience in overseeing all aspects of event planning and logistics. Possess a broad background in coordinating projects, planning events, promoting business services, and ensuring a high level of customer satisfaction. Successful in establishing a productive rapport with individuals on all levels. Exceptional time management skills with strong attention to detail. Extensive knowledge of operating procedures of large convention, hotels and other public use facilities. Demonstrate strong principles and practices of supervision. Bilingual in Russian and English.
AREAS OF EXPERTISE
Special Events Planning | Excellent Communication and Organization Skills | Ability to Work with Culturally Diverse Volunteers
Independent Decision Maker | Problem Solver | Manage Complex Issues Creatively and Effectively| Proficient in Microsoft Office
PROFESSIONAL EXPERIENCE
Marketing Communications and Event Specialist | Society of Critical Care Medicine | Mt. Prospect, IL | 2007 - 2009
Managed, recruited for, and coordinated meeting and special event efforts of various sizes for this multiprofessional organization dedicated to ensuring excellence and consistency in the practice of critical care. Oversaw the execution of all aspects of the Society’s annual shows, exhibits and educational conferences. Served as liaison between contractors, organizers, and management with regards to all facets of the programs and events. Designed and prepared various marketing materials for meetings and conferences. Coordinated SCCM’s advertisements, managed the production of SCCM’s product catalogs, brochures, flyers, recruitment - membership applications, and SCCM’s online store updates.
Key Contributions:
Increased SCCM's employee engagement through the execution of well-organized seasonal parties and employee outings.
Negotiated terms for, executed, and administered multiple contracts with facilities and a variety of vendors.
Maximized the Society's membership and educational programs through the development and implementation of creative communications; identified optimal target audiences for company’s promotional campaigns and events.
Analyzed sales and demographics of campaigns via iMIS marketing software and increased support for and awareness of SCCM.
Account Executive | Strategy One/Edelman | Chicago, IL | 2005 - 2007
Assisted clients by delivering event programs that provided consumer input into the product development process and product offering to ensure customer requirements were incorporated into decision-making process. Planned, designed, executed, analyzed, and reported on product market research events for major clients: Dove, Equal, Old Navy, Starbucks and Walmart. Created program summaries and guides for clients and participants; collected data through online surveys, telephone interviews and focus groups.
Key Contributions:
Met research requirements by interfacing with key internal clients.
Facilitated event set-up and coordination; managed event logistics, including data collectors, participants, vendors and guests.
Flawlessly planned and executed focus group meetings within timeline and budget.
Coordinated event program tasks including weekly/monthly status reports, prepared invoice journals, billing information, and obtained price quotes for various studies.
Market Research Analyst | Portland Cement Association | Skokie, Il | 2004 - 2005
Supported senior management of North America’s largest trade association of cement companies by completing various market quantitative research projects. Conducted market analysis that provided detailed guidance in regards to consumer expectations for the cement and concrete industry and its competitors.
Key Contributions:
Participated in weekly promotions and monthly seminars.
Performed all phases of market research: data collection, data analysis, market analysis, and organization of both primary and secondary information.
Analyzed and identified current and future cement trends and presented recommendations and proposals on potential PCA products and services based on those trends to management and committee members.
Selected materials for PCA’s website and for company’s publications.
EDUCATION & TECHNICAL SKILLS
Bachelor of Science | DePaul University, Chicago IL
Major - Marketing, Minor - Management
Microsoft Office (Excel/PowerPoint/Word), Microsoft Outlook, Microsoft Office Publisher, Adobe LiveCycle Designer,
Adobe Photoshop, MagnetMail, iMIS
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