Assistant Manager, MX Product Management (Myanmar Branch)

Position Summary

The Product Marketing Manager – A-Series is responsible for developing and executing marketing strategies for Samsung’s high-volume smartphone portfolio, driving demand generation and market share expansion.

Role and Responsibilities

Role And Responsibilities

Develop and implement marketing strategies for Galaxy A-Series across its product lifecycle

Manage end-to-end launch planning and execution for A-Series models

Define mass-market positioning and drive sell-out focused marketing initiatives

Establish pricing strategies, trade price stabilization, and margin structure for volume models

Forecast sales and demand based on market data and channel performance

Oversee marketing budget utilization and manage P&L efficiency

Drive channel-focused promotional strategies to accelerate sales performance

Monitor competitive landscape and execute agile response strategies

Strengthen distribution coverage and maximize business contribution

Conduct market research and derive actionable consumer insights

Analyze campaign effectiveness and continuously refine go-to-market strategy

Work closely with sales teams to ensure strong field execution and target achievement

Support product positioning through localized marketing activities

Performs other duties as assigned by HOD

Skills and Qualifications

Qualifications

Bachelor’s degree required, Master’s degree from overseas preferred

Solid knowledge on Strong ability to analyze market data and translate it into strategic business plans

Proven capability to communicate with sales and marketing teams to set and achieve targets

Ability to work in a fast-paced environment with strong prioritization and urgency

Excellent proficiency in Microsoft Excel and PowerPoint

High level of business English proficiency (written and verbal)

Strong understanding of financing schemes and installment calculation models

Solid knowledge of P&L management and accounting fundamentals

Highly analytical mindset with excellent problem-solving ability

Strong numerical aptitude and logical thinking skills

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R111853