Digital Marketing Manager

About Orkla India -

Orkla India's success story is intricately linked to its ability to cultivate deep consumer connections with its flagship brands, MTR and Eastern. These brands have transcended mere products, becoming household names synonymous with tradition, taste, and trust in Indian kitchens. MTR and Eastern Condiments are not just market leaders in their respective categories (ready-to-eat meals and spices), but also enjoy a special place in consumers' hearts.

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Position Summary & Scope

Drive the 360 degree Digital agenda for Eastern Brand and categories

Help Eastern reach and acquire consumers on digital channels

Grow SOV across Digital Channels

Grow E-commerce and Q-Commerce

Areas of Responsibility (Key Result Areas)

Own Digital Marketing Calendar (including brand Social Handles).

Manage both Organic (social media - YT, IG, FB, LI) and Paid Digital Media.

Manage the digital marketing budget and ensure efficient spend – keeping a close supervision of the media planning and buying with the agency

Build and drive innovative digital marketing campaigns

Influencer and Content Marketing: Identify, onboard, and manage influencer partners, agencies and content creators aligned with brand values and campaign goals.

Develop and execute influencer marketing strategies across platforms (Instagram, YouTube)

Daily Campaign reporting with agency - Monitoring Campaign Performance and making necessary adjustments.

Brief & guide various agencies, freelancers etc on Content Creation requirements. Manage Digital Content Creation – Videos, UGC, Shoots etc.

Competition Tracking and Regular reporting of the same

Performance Marketing: Manage and optimize performance marketing campaigns (Google Ads, Meta Ads, etc.) to maximize ROI.

Prepare reports and analytics on the overall performance of various marketing campaigns, including ROIs and KPIs

Educational Qualifications Required/ Relevant Experience

Postgraduate/Graduate with 4-7 years of Digital marketing experience in FMCG, Retail, E-commerce, Start-up

4-7 years of experience in digital marketing, including content and influencer marketing

Proven success in running integrated campaigns and managing influencer collaborations.

Experience in digital tools like google analytics