Digital Tagging and Tracking Manager (Senior Web Analyst)

Digital Tagging and Tracking Manager (Senior Web Analyst) Leading Digital Business Hybrid – North West (2–3 days per week in the office) Salary: £55-£60K + bonus + benefits

Our client, a market leader in the digital sector, is seeking a Senior Analyst looking to make the step up into a Digital Tagging and Tracking Manager role to drive their data strategy and measurement framework. This is a fantastic opportunity to lead a specialist team and shape the data infrastructure powering a high-growth, technology-driven business.

The Role:

As Digital Tagging and Tracking Manager, you will own the end-to-end tagging and tracking strategy, ensuring robust data collection, governance, and actionable insights across a complex digital ecosystem. You’ll collaborate with senior stakeholders to translate business objectives into a clear, scalable data strategy that empowers decision-making at every level.

Key Responsibilities:

Define and implement the digital tagging and tracking strategy across web and app platforms

Lead, mentor, and develop a team of tagging and analytics specialists

Ensure data quality, consistency, and compliance with privacy regulations (e.g., GDPR)

Collaborate with marketing, product, and technology teams to deliver actionable insights

Manage relationships with analytics vendors and oversee tool selection and implementation

Troubleshoot and resolve complex data and implementation issues

About You:

Extensive experience with Tag Management Systems (Google Tag Manager, server-side GTM essential)

Strong technical skills in HTML, CSS, JavaScript, and analytics platforms (GA4, Quantum Metric)

Proven track record in data governance, quality assurance, and stakeholder management

Experience leading technical teams and delivering large-scale data projects

Excellent communication and project management skills

If you’re ready to take ownership of digital data strategy in a fast-paced, innovative environment, please send your CV or get in touch for a confidential discussion at .