Marketing Director

MARKETING DIRECTOR

Location: Kuwait (with GCC / regional remit)

Reports to: Chief Executive Officer

Direct Reports: TBC

Role Type: Full time, senior leadership role responsible for transforming marketing and driving consistent, profitable growth.

Company Context

Our client is a longstanding leader in the FMCG (Food manufacturing) sector in Kuwait and the GCC region. Founded over 50 years ago, the company has built a multi-product, multi-category portfolio and established itself as a brand loved across generations. Its strategic priorities include nutritional health and wellbeing, sustainability, regional expansion, and modernisation of marketing, digital commerce and consumer engagement. We seek on their behalf a high calibre Marketing Director to reengineer and lead a transformation of its marketing function, driving profitable growth, regional expansion, and strengthening its position as a sustainable FMCG leader.

Role Purpose & Key Responsibilities

Develop and execute a forward-looking marketing strategy aligned with business objectives of profitable growth and sustainability.

Lead transformation of the marketing function into a data driven, consumer centric, digital-first growth engine.

Build and empower a high-performing marketing leadership team across brand, trade, digital, customer, and insights.

Drive brand equity elevation, innovation adoption, and portfolio optimisation across categories.

Embed consumer insights and analytics into all key marketing decisions.

Lead digital & e-commerce marketing, CRM, and loyalty programmes.

Drive trade marketing excellence: channel strategies, retail activation, shopper marketing, pricing/promo effectiveness.

Collaborate cross-functionally to ensure marketing enables growth and strategic priorities.

Champion our clients health & sustainability narrative in all marketing communications.

Manage marketing budget efficiently to maximise ROI and profitable growth.

Lead the change agenda: build marketing capabilities, practices, and culture for next generation marketing.

Key Requirements

Industry & Functional Experience:

10-15 years of progressive marketing experience in Consumer Goods / FMCG (preferably food & beverage or dairy).

5-7 years in senior leadership roles in multi-brand, multi-category environments.

Experience working in the Middle East, with solid knowledge of the Gulf region market is mandatory

Proven track record in brand growth, digital commerce, and transformation.

Strong P&L, trade marketing, and marketing analytics experience.

Hard Skills & Technical Capabilities

Brand strategy, positioning, segmentation, and consumer insight translation.

Marketing analytics, data modelling, ROI measurement.

Digital marketing & e-commerce, CRM, content, influencer strategies.

Trade marketing, channel management, pricing & promotion optimisation.

Innovation marketing and portfolio lifecycle management.

Budgeting and resource allocation across categories.

Change management, digital transformation, and process optimisation.

Soft Skills & Mindset

Strategic thinker with a growth oriented mindset.

Transformational leader who challenges the status quo.

Consumer-obsessed and data-driven decision-maker.

Collaborative and adaptable in dynamic environments.

Inspiring communicator and people-developer.

Integrity and alignment with our client's values of health and sustainability.

Resilient and persuasive.

Education & Credentials

Bachelors degree in Marketing, Business Administration, or related field (required).

MBA or MSc in Marketing (must have).

Certifications in AI, digital marketing, analytics, or sustainability (preferred).

Compensation & Benefits

Outstanding senior executive monthly package along with performance-linked annual bonus, and benefits (health insurance, schooling, relocation, business class air tickets), and professional development opportunities.

Why Join our Client?

Join a heritage brand with strong consumer loyalty at a pivotal moment of transformation. Lead a marketing modernisation journey in a high-growth environment, championing sustainability, nutrition, and innovation across the GCC region.

**How to Apply:** Submit your CV and cover letter (mandatory) highlighting transformation experience and growth results (we want numbers).

Only shortlisted candidates will be contacted.

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