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Sr. Market Manager, Boston

Company:
WhistlePig Go America Go Beverages LLC
Location:
Shoreham, VT, 05770
Posted:
December 03, 2025
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Description:

About the Organization

While the good old boys are drinking whiskey and rye, our young, rebellious team of creators have no time for nostalgia. We're too busy relentlessly trying new things to unlock the potential of America's oldest spirit, and we are just getting started.

Once the leading American spirit, Rye Whiskey faded from popularity after prohibition ...until a dedicated crew of Rye enthusiasts settled in an unlikely place, turning a historic dairy barn into a world class whiskey distillery in remote Shoreham, Vermont, where we keep the things that make Rye great, throw out the rest, and constantly innovate to make whiskey our way.

Learn more at

Location

Remote

Category

Sales

Position

Senior Market Manager

Description

Free from the industry rules and status quo, we bring great whiskey to the people without being limited by old conventions that have kept Rye Whiskey from living up to its true potential. Always brimming with new ideas, the Whistlepig team focuses on audacious experimentation, big age statements and bold experiments.

Want to join us?

Position Summary:

You'll be in market every day, building brand engagement with the trade, in both off-and on-premise channels across market. Maintaining constant contact with distributor teams while activating key accounts within the regional on/off premise universe, you'll drive consumer engagement, trade, and distributor education, and be responsible for the results in the MA/CT/RI area. Assisting in executing marketing initiatives & programs as directed by the Regional Manager, our WhistlePig Market Managers roll up their sleeves, think strategically and creatively to achieve specific sales and brand goals week to week, month to month, and year to year. We're entrepreneurs at every level of the business.

Principal Duties and Responsibilities:

• Reports to Regional Manager Northeast

• Responsible for assigned territory T&E/KPI Objectives

• Spend 90% of time in market with a primary focus on Boston and greater Boston, plus 10% distributor engagement

• Maintains constant contact with distributor sales leads, achieving goals through communication and relationship-building

• Executes against all market goals as communicated by Regional Manager

• Executes Programming for MA/CT/RI as directed by Regional Manager

• Monitors and provides monthly detailed recaps of all activities and programs

• Assists in preparing and executing monthly & quarterly business reviews to internal stakeholders, and scheduling/executing Monthly Distributor GSM's; Work Withs; and Training in assigned market(s), though we may tag you in on other opportunity territories for blitzes/new brand launches

• Executes all National Account Programs as directed by Regional Manager

• Conducts brand trainings and is able to present the brand's features and benefits

• Trains Key Accounts and distributor teams on brand story and attributes

• Activates consumer and trade events (where legal) to generate brand awareness, engagement, and trial

• Shares industry and competitive activity to keep brand at the forefront of developments

Knowledge, Skills, and Abilities Required:

• Bachelor's degree in Business or related field.

• Minimum 5 years of industry experience.

• Demonstrated experience growing markets with an entrepreneurial spirit; exhibiting passion, ambition, and hard work to deliver against goals.

• Must be results-driven and detail-oriented; you own the market budgets and goals, creating company growth.

• Strong interpersonal skills. Ability to motivate and inspire others cross-functionally is a must here.

• Able to work both independently and in with the region's group and wider company - one of the team, even with a team of 1.

• Self-disciplined and flexible self-starter, with confidence and commitment to work independently and meet all project deadlines, including frequently working outside normal business hours.

• Excellent verbal and written communication skills required, including the experience and ability to present in front of both large and small audiences at any level.

• Passion for spirits and craft production - we love what we do. So should you.

Location & Travel:

• Must live in the Greater Boston area; we're looking for a local.

• Must be able to travel as needed for onboarding, training, and offsite meetings.

Additional Info:

• T&E based on travel in territory (defined by Regional Manager)

• Laptop provided

• Phone & Internet allowance

Salary & Benefits provided:

The mashbill: compensation, benefits, perks, and other fun stuff

The compensation for this role is a range of $98,000 - $115,000, plus an annual bonus, determined by individual performance paired with company performance and goals

Paid personal time off, paid sick time, paid volunteer time, and paid holidays

Industry-leading paid parental leave benefits

Annual Well-Rounded Wellness benefit, to support physical and mental health, environmental wellness and financial soundness for employees

Insurance plans through BlueCross BlueShield (health), including a CDHP + HSA plan with company contributions, Delta (dental and vision), and Renaissance (accident and STD/LTD/AD&D coverages as well as life insurance)

Support and resources via EAP access through our health insurance program, with additional concierge, legal consultation, mental health, mindfulness and wellness resources through NexGen

Financial wellness benefits through FinFit, as well as discounts on and access to hundreds of benefits and services through Working Advantage, our Employee Perks program

Safe Harbor 401K plan with generous company match

• In addition to the opportunity to work with the world's leading rye whiskey - come join us!

The salary of the finalist selected for this role will be set based on a variety of factors, including but not limited to departmental budgets, qualifications, experience, education, licenses, specialty, and training. The above hiring range represents the Company's good faith and reasonable estimate of the range of possible compensation at the time of posting.

WhistlePig Whiskey is committed to breaking the rules, defying tradition, and blazing new trails with determination, laughter, and grit. We changed the Rye Whiskey game over a decade ago, and continue to set the standard every day, in every way, providing equal employment opportunities to all employees and applicants for employment, prohibiting discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

WhistlePig Whiskey is an E-verify employer.

Position Requirements

Knowledge, Skills, and Abilities Required:

• Bachelor's degree in Business or related field.

• Minimum 5 years of industry experience.

• Demonstrated experience growing markets with an entrepreneurial spirit; exhibiting passion, ambition, and hard work to deliver against goals.

• Must be results-driven and detail-oriented; you own the market budgets and goals, creating company growth.

• Strong interpersonal skills. Ability to motivate and inspire others cross-functionally is a must here.

• Able to work both independently and in with the region's group and wider company - one of the team, even with a team of 1.

• Self-disciplined and flexible self-starter, with confidence and commitment to work independently and meet all project deadlines, including frequently working outside normal business hours.

• Excellent verbal and written communication skills required, including the experience and ability to present in front of both large and small audiences at any level.

• Passion for spirits and craft production - we love what we do. So should you.

Location & Travel:

• Must live in the Greater Boston area; we're looking for a local.

• Must be able to travel as needed for onboarding, training, and offsite meetings.

The mashbill: compensation, benefits, perks, and other fun stuff

The compensation for this role is a competitive hourly wage?plus a biannual bonus, determined by individual performance, paired with company performance and goals

Paid personal time off, paid sick time, paid volunteer time, and paid holidays

Industry-leading paid parental leave benefits

Annual Well-Rounded Wellness benefit, to support physical and mental health, environmental wellness and financial soundness for employees

Insurance plans through BlueCross BlueShield (health), including a CDHP + HSA plan with company contributions, Delta (dental and vision), and Renaissance (accident and STD/LTD/AD&D coverages as well as life insurance)

Support and resources via EAP access through our health insurance program, with additional concierge, legal consultation, mental health, mindfulness and wellness resources through NexGen

Financial wellness benefits through FinFit, as well as discounts on and access to hundreds of benefits and services through Working Advantage, our Employee Perks program

Safe Harbor 401K plan with generous company match

...In addition to the opportunity to work with the world's leading rye whiskey - come join us!

The hourly wage of the finalist selected for this role will be set based on a variety of factors, including but not limited to departmental budgets, qualifications, experience, education, licenses, and training. The above hiring range represents the Company's good faith and reasonable estimate of the range of possible compensation at the time of posting.?

EOE Statement

This philosophy and policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

WhistlePig Whiskey is committed to breaking the rules, defying tradition, and blazing new trails with determination, laughter, and grit. We changed the Rye Whiskey game over a decade ago, and continue to set the standard every day, in every way, providing equal employment opportunities to all employees and applicants for employment, prohibiting discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. WhistlePig provides reasonable accommodation to qualified individuals with disabilities as both applicants and employees. Such individuals are encouraged to seek accommodations to allow for application, consideration, and successful employment.

We also comply with the Fair Chance Act - no need to share a criminal history or undergo a background check until we offer you a job. If a recorded conviction raises concerns for us, you'll have the opportunity to explain or dispute it.

This position is currently accepting applications.

Apply