Senior Copywriter

Company Description

Hi there! We're Razorfish. We've been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What's different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at razorfish.com.

Job Description

Join an established team as Senior Copywriter to craft clear, compelling copy across a large, enterprise-level web ecosystem. This role focuses on site content ranging from marketing storytelling to transactional moments that require UX copy guiding users through research, configuration and conversion.

You'll partner closely with Experience and Visual Design, Strategy, Product and Technology teams to ensure every word serves the user, strengthens the brand and supports business outcomes. You'll have established brand voice and tone guidelines, available to you to apply them consistently across a component-based design and copy ecosystem. In this role you will be expected to move confidently through long-form narrative content, structured web copy and interaction-focused microcopy that drives clarity and action.

You'll touch on the full customer journey and messaging across channels. Avidly consider how users arrive from social, paid media, search, email and other CRM channels, you'll ensure the on-site experience remains cohesive, accessible and aligned from entry to completion.

This is a hybrid role, requiring three days in-office each week.

Responsibilities

Write copy for marketing, informational and transactional across multiple brand websites

Apply established voice, tone and messaging guidelines across content ecosystem

Translate strategy, insights and requirements into structured, user-centered content

Partner with Experience Designers on flows, wireframes and interaction models to ensure copy supports usability, accessibility and intent

Develop messaging for users from acquisition through research and ownership

Collaborate with Visual Design to align tone, hierarchy and on-page storytelling with design systems and component patterns

Write concise UX copy that guides users through tasks and interactions

Support SEO strategy by integrating standards for metadata, headers and structural content elements

Refine and optimize copy based on data, insights and performance

Maintain consistency and scalability across a multi-brand ecosystems

Work within copy workflows, ensuring accuracy, alignment and visibility across teams

Provide cross-channel support for CRM, email and paid messaging connected to the site experience

Ensure all copy meets accessibility standards including alt text, semantic clarity and inclusive language practices

Present work confidently to internal teams and client, clearly articulating rationale and impact

Manage time and priorities across concurrent workstreams while maintaining high quality and adhering to timelines Qualifications

5+ years of experience in digital copywriting, content design or advertising with a focus on web experiences

Portfolio demonstrating strong craft in both marketing storytelling and UX/transactional writing

Ability to write for complex, multi-page experiences within structured and component-based content systems

Understanding of UX principles, user behavior and content strategy fundamentals

Experience writing for multi-channel ecosystems including web, social, email and CRM

Working knowledge of SEO practices and how they shape content structure

Clear understanding of accessibility guidelines and writing techniques that support WCAG compliance

Experience collaborating with cross-functional teams including UX, Visual Design, Strategy, Product and Development teams

Exceptional attention to detail, organization and version control in structured workflows

Strong communication skills and ability to present work clearly to internal and client teams

Experience working in Figma, structured copy decks and collaborative tools (Miro, Mural, Keynote/PowerPoint)

Bachelor's degree in English, Communications, Journalism, Advertising or related field or equivalent experience

Automotive experience is a plus ***Please include resume with portfolio link***

Additional Information

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

Paid Family Care for parents and caregivers for 12 weeks or more

Monetary assistance and support for Adoption, Surrogacy and Fertility

Monetary assistance and support for pet adoption

Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance

Tuition Assistance

Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more

Matching Gifts programs

Flexible working arrangements

'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)

Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact .

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $84,000 - $96,0000/year. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 01/2/2026.