Content Management Specialist

Job Title: Content Management Specialist

Job Location: Shakopee, MN- 55379 (Remote, Local in MN)

Job Duration: 6 months contract

Role Overview

The Content Management Specialist supports the execution of content strategy and creation, and performance tracking across platforms like Optimizely CMS, DAM, and Wrike. This role collaborates closely with marketing, creative, and product teams to drive brand visibility and lead generation.

Key Responsibilities

Content Management: Serve as a content strategist using Optimizely CMS-building pages per customer specifications. Upload, tag, and manage digital assets in Optimizely DAM; publish and update content in Optimizely CMS.

Campaign Execution: Assist in launching email, social media, and web campaigns; ensure alignment with brand and messaging guidelines.

SEO & Analytics: Optimize content for search engines; monitor performance using tools like Google Analytics and internal dashboards.

Collaboration: Work with cross-functional teams (e.g., creative services via Wrike) to fulfill asset requests and support campaign needs.

Quality Assurance: Review and test digital content for accuracy, responsiveness, and accessibility before publishing.

Skills & Qualifications

High Proficiency in CMS platforms (Optimizely preferred), DAM systems, and Ticketing Systems like Wrike

Excellent communication and time management skills.

Experience with HTML/CSS is a plus.

Basic understanding of SEO, SEM, and digital analytics.

Education/Experience:

Bachelor's degree or equivalent training preferred or equivalent level of experience.

2-4 years experience