Beverage Route Sales Representative (Coffee & Tea Services)

Bring Great Coffee to Every Stop

As a Beverage Route Sales Representative, you’ll be the face of Farmer Brothers on the road—keeping customer beverage stations stocked, clean, and performing perfectly, while growing accounts through outstanding service and smart selling.

A Day in the Life

Start your morning with a set route and a clear plan. You’ll load up coffee, tea, and related products; drive to scheduled accounts; replenish, rotate, and tidy the beverage station; perform at least one CQC (Cup Quality Check) to ensure quality; and check that equipment is clean and functioning. Throughout the day, you’ll manage invoices, inventory, and collections; surface any customer issues to the ASM (Area Sales Manager); and look for opportunities to increase revenue per stop by filling distribution gaps, executing seasonal/LTO promotions, and ensuring pricing actions are in place. When not on a set route, you’ll provide route relief and assist with warehouse tasks and inventory counts.

Schedule & Driving Requirements

Typical Work Schedule: Monday - Friday, 7:00 am - 4:00 pm; overtime as needed

Driving: Valid driver’s license required; must be able to complete a successful DOT physical

What You’ll Do

Deliver, replenish, and rotate coffee, tea, and related products on assigned routes

Keep equipment clean and in working order; perform a minimum of one CQC daily

Escalate customer issues quickly to the ASM and ensure satisfaction

Service every customer on the daily schedule and complete required deliveries

Handle invoices, inventory, and collections each day while on route

Grow revenue per stop by closing distribution voids, running seasonal/LTO promotions, executing pricing actions, and maintaining beverage station standards

Notify the ASM of inefficiencies, customer dissatisfaction, or new opportunities during route relief

Assist the ASM with inventory cycle counts, warehouse tasks, and customer matters

Learn brewing equipment basics and perform minor repairs/adjustments

Follow The Farmer Brothers Way to Sell to drive satisfaction and loyalty; make sales calls when time allows

Pitch in with warehouse operations, A/R collections, and customer service activities as needed

Qualifications

High school diploma or equivalent

Clean, strong driving record

Route delivery experience a plus

Customer service background preferred

Foodservice industry experience desired

Skills That Set You Apart

Hands-on mechanical aptitude with hardware and software used in the field

Sharp at understanding customer needs and spotting opportunities

Aligned with business goals; uses sound judgment and decisive thinking

Recognizes personal impact on others; strong active listening and clear communication

Builds rapport and strong customer relationships; works well independently

Proactive mindset; identifies issues, problems, and opportunities early

Compensation & Benefits

Farmer Brothers is committed to pay transparency. Base pay for this role varies based on experience and qualifications. We apply location-based market adjustments, and higher-cost areas may receive geographic pay premiums. Your specific pay will be discussed during hiring based on work location.

Comprehensive benefits may include health coverage, retirement plans, and paid time off

PTO provided meets or exceeds applicable state/local requirements

For details on compensation and location-based adjustments, contact Farmer Brothers Human Resources

Equal Opportunity

Equal Opportunity Employer / Veterans / Disabled