Digital Marketing Specialist

We are seeking a talented and motivated Digital Marketing Specialist to join our dynamic team. In this role, you will play a crucial part in developing, implementing, and optimizing engaging social media ad campaigns aimed at expanding our reach and enhancing engagement with both B2B and B2C audiences, particularly within the clinical research and healthcare sectors.

Key Responsibilities

Design and launch impactful social media ad campaigns on platforms including LinkedIn, Twitter, and Facebook to effectively target our desired audiences.

Create and oversee content calendars that align strategically with our brand goals and business objectives.

Leverage analytics tools to monitor campaign performance, optimize advertising budget, and deliver insightful reports on key metrics.

Implement comprehensive SEO strategies to enhance website visibility and improve organic search rankings.

Collaborate with marketing and creative teams to ensure social media initiatives are in harmony with overall marketing strategies.

Keep abreast of the latest social media trends, industry developments, and emerging technologies to maintain optimal campaign performance.

Requirements

At least 4 years of experience in B2B marketing.

Proven track record in managing B2B social media, SEO, and advertising efforts.

Demonstrated capability in crafting effective social media advertisements on platforms like LinkedIn, Twitter, and Facebook.

Strong proficiency in social media analytics and ad management tools.

Preferred Qualifications

Experience in the clinical research or healthcare industry.

Familiarity with the staffing industry.

Comprehensive understanding of healthcare marketing regulations and best practices.