Marketing Manager

NOTICE: JOB APPLICANTS LIMITED TO DC, MD, OR VA RESIDENTS. POSITION IS HYBRID. Please note that we are exclusively considering applicants residing in the District of Columbia, Maryland, or Virginia for all open positions.

Join Lafayette Federal Credit Union, a proud recipient of USA Today's Top Workplaces of 2024 and 2025 award!

As we continue to grow, we are on the lookout for exceptional talent to join our dynamic team. At Lafayette Federal Credit Union, we pride ourselves on our commitment to excellence and our reputation as an employer of choice. We believe that the dedication and skills of our team members are crucial to achieving our mission of becoming the premier financial partner for our community. Your potential contributions are invaluable, and we are excited to welcome new team members who share our passion for innovation and high performance.

About us:

Our Difference: What makes Lafayette Federal cutting-edge ? Lafayette Federal Credit Union is not only a great place to bank, but also a great place to work! In addition to our Top Workplaces recognition by USA Today, we've also earned numerous accolades including:

Newsweek's America's Best Banks list

A 5-star rating from Bauer Financial

Recognition by S&P Global's Top Performing Credit Unions Our Culture: Lafayette Federal is about inclusion, diversity, high performance, and new opportunities. Teamwork and our sense of community also make Lafayette Federal a great place to work. Each person is valued for his or her unique set of skills. We share a common devotion to the people we serve, participating in charity events throughout each year and giving back to the community.

Our Opportunities: Professional development, training, and certification is a priority for our employees. We want you to reach your career goals and provide support that leads to opportunities of advancement within the industry.

Lafayette Federal may have the perfect opportunity for you!

We are currently seeking a data-driven, highly skilled Marketing Manager to lead the planning, coordination, and execution of integrated marketing campaigns across multiple channels. This role plays a key part in shaping data-driven marketing strategies that drive growth, strengthen member engagement and retention, and support the credit union's overall objectives. You'll oversee campaign development from start to finish-ensuring initiatives are delivered on time, within budget, and in alignment with our brand and business goals.

If you are a highly organized, results-driven Marketing Manager with a passion for turning data insights into actionable marketing strategies, we invite you to apply.

Requirements

Brand and Messaging

Support consistent brand and messaging across all marketing and communications channels.

Understand Lafayette Federal's target audiences and create content that resonates with their financial needs and interests.

Write and create impactful email communications, advertising copy, and marketing materials that showcase the value of Lafayette Federal and drive awareness of the credit union's solutions with members and non-members.

Ensure all marketing activities adhere to compliance standards and brand guidelines. Campaign Management

Plan, manage, and execute marketing campaigns across digital, print, OOH, and member communication channels.

Project manage production of marketing materials, from email communications to the implementation of new products, services, and promotions.

Develop detailed marketing campaign timelines and oversee execution and impact of campaigns.

Partner with marketing team members to create consistent, on-brand campaign materials.

Maintain and manage a comprehensive campaign calendar to ensure coordination across marketing channels. Data and Audience Insights

Use data analytics and member segmentation to design targeted campaigns that advance the credit union's strategic priorities.

Measure campaign performance, evaluate ROI, and make data-informed adjustments to improve future results.

Monitor KPIs, analyze performance data, and share actionable insights that connect campaign outcomes to business goals. Training, Support, and Stakeholder Communication

Participate in cross-departmental meetings, collaborating with team members to understand their department's unique needs.

Assist in developing marketing guides and FAQs for credit union staff.

Serve as a POC for internal and external partners, providing updates on throughout campaign planning and delivery.

Assist the PVP, Marketing in preparing performance summaries, leadership presentations, and executive communications. Vendor & Budget Management

Manage relationships with outside vendors and agencies, ensuring deadlines, deliverables, and contract terms are met.

Track campaign budgets, process invoices, and support financial reporting for marketing initiatives. Requirements:

Bachelor's degree in marketing, Communications, Business, or a related field.

5+ years of experience creating and managing marketing campaigns.

Strong organizational, communication, and project management skills.

Strong understanding of marketing channels and brand management, including email marketing, social media, digital advertising, and content marketing.

Ability to handle multiple tasks and projects efficiently with close attention to detail, and in a timely manner.

Experience with WordPress, Canva, HubSpot, and Google Analytics is a plus. Top benefits or perks:

Joining Lafayette Federal comes with perks to support you in your personal and professional journey.

We provide employees with a generous benefits package including:

Employer paid (99.9%) health insurance premium for single and family coverage (HMO Plan)

Fully funded deductible (HMO Plan)

401k employer matching contribution

Income protection with life insurance, short and long-term disability

Paid time off, holiday leave & birthday leave

Educational assistance

Commuter benefits program and more !

The job posting highlights the most critical responsibilities and requirements of the job. It is not all-inclusive. There may be additional duties, responsibilities, and qualifications for this job.

Pay: $86k - $105k annually depending on experience and qualifications.

*Lafayette Federal Credit Union is an Equal Opportunity and E-Verify Employer

*EOE/AA/DISABILITY/VETERAN