ASEAN Product Marketing AnalystDeliver high quality Market Equation for ASEANExecute ASEAN strategy for product/market offeringProvide aligned ASEAN product definition input for future models and in-cycle actionsDevelop specification line up which will support optimum segment coverage and drive profits and brandReview Market Equation input from ASEAN markets and feedback to each market for change, correction and recommendation in complicate environments; different markets’ need and regulations.Consolidate ASEAN market equation and develop management review deckRaise Change Request (CRF) for product and align with all stakeholders (M&S, ASEAN management, PD, Finance and RPLM) to get approval in Global Franchise RoomBeing single point of contact for market equation and correspondent with all global product development on behalf of ASEANDevelop “What it Takes” roadmap to achieve TARR/EBIT target while achieving desired volume/shared target.Support on time and quality delivery of GPDS milestonesLead for Product Direction Letter (PDL)Review Product Direction Letter for global Everest program for ASEAN.
If there is any error/mistake, raise CRF or align with PDL author to make appropriate changePropose deletion, add and aligned features for ASEAN to improve revenue, reduce cost and reduce complexity in productionCorrespond with markets and product program offices to get concurrence/acceptance to the change of PDLFuture Product Program Studies/ Cross Car Line Product MarketingConduct central study of future product program to fill gap of products offering as well as create whitespace for products in ASEAN (e.g.
EV strategy for ASEAN)Discuss with senior managements and markets to deliver study that lead to executionBeing single point of contact on all cross car line product marketing matters (SYNC, Connectivity, Nomenclature and etc.). Develop study, provide point of view as well as align with markets to provide feedback/input into global cross car line product marketingIPV, FPV and Cycle PlanWork with key market stakeholders to ensure that the voice of the ASEAN markets is heard in the T6 FPVs, IPVs and cycle plan process.Lead, Track and consolidate Competitive Cycle PlanProduct LaunchWork with ASEAN markets in pre-launch activities such as pricing (Equipment Adjusted or Equipment Adjusted Transaction) and in-depth product training as part of the TTM & launch readiness requirement