Director, Product Marketing

Affirm Queens, Prince Edward Island, Canada

Director, Product Marketing

Affirm is reinventing credit to make it more honest and friendly, giving consumers the flexibility to buy now and pay later without any hidden fees or compounding interest. We are looking for a strategic and inspiring Director of Product Marketing to lead our go to market strategy and narrative development across our commerce, payments, and merchant ecosystem.

In this pivotal role, you will shape how we show up in the market—impacting enterprise customer adoption, informing company strategy through market and customer insights, and crafting stories that resonate across merchants, partners, consumers, and investors. You’ll play a critical role in connecting product strategy to business impact, ensuring messaging is consistent, differentiated, and grounded in customer truth. You will collaborate cross functionally with Product, Sales, Marketing, Communications, Data Science, and senior leadership to translate complex product capabilities into powerful narratives that drive understanding, adoption, and growth.

What You’ll Do

Lead Product Marketing Strategy: Define and execute enterprise and merchant product marketing strategy across payments, commerce, and retail products. Partner with Product, Marketing, and Sales leaders to define positioning, messaging, and go to market strategies that differentiate the company in the market.

Champion Product Narratives and External Storytelling: Craft key product narratives for company keynotes, investor relations, executive communications, and customer advisory boards. Turn complex technical concepts into clear, compelling stories that resonate with enterprise customers and partners.

Drive Go To Market Excellence: Partner with cross functional teams to launch new products and features, ensuring clear value propositions and aligned enablement for sales and partners. Create playbooks, messaging frameworks, and sales narratives that help internal teams position the value.

Create Feedback Systems and Market Insight Loops: Build and operationalize structured feedback loops between customer facing teams and Product. Translate market, customer, and competitive insights into actionable product and business recommendations.

Partner Cross Functionally to Drive Impact: Collaborate with Product and Data teams to synthesize insights from customer data, market trends, and usage analytics to inform strategic decisions. Partner with Communications, Brand, and Investor Relations to ensure consistent messaging across audiences.

Represent the Company Externally: Serve as a visible, credible voice—participating in customer meetings, industry panels, and thought leadership events. Act as a trusted advisor to enterprise partners, communicating the innovation roadmap and market vision.

What We Look For

10+ years of experience in Product Marketing within enterprise, B2B, and payments or commerce ecosystems.

Proven ability to translate complex product capabilities into differentiated market narratives.

Experience building and leading feedback systems that connect customer insights to product decisions.

Strong understanding of merchant and partner ecosystems across retail, commerce, or fintech.

Demonstrated success leading go to market strategy for enterprise or platform products.

Exceptional storytelling, communication, and executive influence skills—written and verbal.

Experience shaping and presenting narratives for executive audiences, including investor relations, keynotes, and advisory boards.

Data driven mindset with the ability to synthesize qualitative and quantitative insights.

Comfortable operating in high visibility, cross functional environments with senior leaders and external stakeholders.

A systems thinker who can connect dots between market forces, customer needs, and company strategy.

Compensation

Pay Grade: S

Equity Grade: 7

Base pay is part of a total compensation package that may include equity rewards, monthly stipends for health, wellness and tech spending, and benefits (including 100% subsidized medical coverage, dental and vision for you and your dependents).

CAN base pay range per year: $191,000 - $271,000

Benefits

Health care coverage – company covers premiums for all levels of coverage for you and your dependents.

Flexible Spending Wallets – generous stipends for technology, food, lifestyle needs, and family-forming expenses.

Time off – competitive vacation and holiday schedules.

ESPP – employee stock purchase plan enabling you to buy shares at a discount.

Diversity & Inclusion

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Seniority level

Director

Employment type

Full time

Job function

Marketing and Sales

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