CRM Lead

Perks (Upon Regularization): HMO, company events, performance bonuses, and more Overview: We are hiring a CRM Lead to manage and optimize SMS campaigns focused on retention, reactivation, and player value across casino, sportsbook, and promotional segments. Responsibilities:

Plan and manage weekly/monthly SMS campaign calendars

Launch scheduled and trigger-based messages (bonuses, reactivation, reminders)

Segment users using behavior, transactions, and player cohorts (VIPs, new depositors, churn risks)

Develop clear, high-converting SMS copy

Track delivery rates, CTR, opt-outs, conversions, and campaign costs

Coordinate with SMS gateways/telco partners for throughput, APIs, and issue escalation

Ensure all SMS communications comply with ASC, PAGCOR, and telco guidelines Requirements:

3+ years in CRM, retention, or lifecycle marketing (gaming/e-commerce/fintech preferred)

Hands-on experience running high-volume SMS campaigns and A/B testing

Strong segmentation and lifecycle journey knowledge

Experience with telco dashboards, SMS platforms, or CRM tools

Familiarity with SMS + Viber + email/push workflows

Detail-oriented, proactive, and confident with performance reporting

Job Type: Full-time