Director of Marketing

Director of Marketing

This position leads the overall marketing vision for a high-profile educational and entertainment destination, guiding its evolution into a fully immersive and guest-centered experience. The Director of Marketing will drive brand advancement, digital expansion, and audience engagement while collaborating with senior leadership to strengthen revenue, attendance, and long-range organizational objectives.

Director of Marketing Benefits

Competitive salary range complemented by performance-driven bonus opportunities

Full medical, dental, and vision benefits

Retirement savings plan with employer contribution

Paid vacation time, holidays, and parental leave

Financial support for continuing education and professional certifications

Comprehensive relocation assistance and temporary housing available

Director of Marketing Qualifications

Bachelor's degree in Marketing, Communications, Business, or related area (Master's preferred)

8-10+ years of advanced marketing leadership within tourism, attractions, hospitality, or entertainment sectors

Demonstrated ability to create and implement strategies that boost revenue and visitor volume

Strong command of digital marketing, content development, social media, and public relations

Experience overseeing sizeable budgets with focus on ROI and measurable results

Proven track record in building, coaching, and managing diverse, high-performing teams

Director of Marketing Responsibilities

Guide the overarching marketing direction to strengthen the destination's identity and guest appeal

Partner with senior leadership to support financial goals, attendance growth, and long-term strategic plans

Execute cross-channel campaigns spanning advertising, media, partnerships, digital platforms, and communications

Lead digital marketing initiatives including search optimization, email strategy, paid media, and website performance

Work closely with programming and events teams to deliver standout initiatives that enhance engagement and drive traffic

Oversee data analysis, performance indicators, budget oversight, and stakeholder alignment to ensure continued organizational success