Content Writer

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We are seeking an experienced Content Writer with at least 4-5 years of experience for Kolkata location.

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#producttitlesanddescriptions

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Rupa is today one of the best knitwear brands in India, covering the entire range of knitted garments from innerwear to casual wear. Over the years, Rupa has evolved to become the frontrunner in India and a leading player in global markets with far-reaching footprints and millions of satisfied customers.

Its Brands includes: Rupa Frontline, Bumchums, Euro, Colors, Peek-a-Boo, Femmora, etc.

We are looking for a creative and detail-oriented Content Writer to craft engaging and persuasive content specifically for e-commerce platforms and digital advertising campaigns in the apparel and innerwear industry. The ideal candidate will write compelling product titles, descriptions, ad copies, and social media content that align with Rupa and Company’s brand voice and drive online sales.

Role Requirement & Qualification:

Bachelor’s degree in Marketing, Communications, English, or related field

4+ years of content writing experience in fashion, textile, innerwear, or e-commerce industries

Strong portfolio of product descriptions, ad copies, blogs, and web content

Good understanding of SEO best practices and digital marketing principles

Excellent command of English; Hindi language skills a plus

Ability to work independently and in a team environment under deadlines

Key Responsibilities:

Develop clear, engaging, and SEO-optimized product titles and descriptions for e-commerce sites (Amazon, Flipkart, Myntra, etc.)

Write compelling ad copies for digital campaigns including social media, display ads, and Google Ads

Collaborate with design, brand, and marketing teams to deliver consistent messaging and promotional content

Produce creative content for website landing pages, email newsletters, and product launches

Conduct market and competitor research to stay updated on trends and consumer preferences

Edit and proofread all content to ensure clarity, accuracy, and brand consistency

Monitor content performance and optimize based on analytics and feedback

Interested candidates, please share your updated resume at

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