General Manager

General Manager (Retail)

Innovative, Modern, Lifestyle, Retail Brand

Represented exclusively by Zachary Daniels Recruitment

Location: Central London (2 days per week onsite) Salary: £90,000 - £100,000 + potential progression

Role Type: Newly created senior leadership position

Zachary Daniels are proud to be representing an innovative, modern and fast-growing retail brand as they search for a highly capable General Manager to lead their next chapter of transformation. This is a unique opportunity to join a culturally relevant, multi-channel retail business with a strong digital audience, a loyal global customer base and the ambition to scale significantly over the coming 12-24 months.

The brand currently operates at around £5-7m turnover with a talented team of 15-20, and is now ready for a strategic, hands-on and commercially minded General Manager who has experience operating at, or scaling towards, a £50m+ retail environment. This is not a maintenance role; it is a rare chance to build structure, drive growth, implement best-in-class systems and shape the full operating model of a truly modern retail business.

The Role:

As General Manager, you will take full P&L ownership and lead all commercial, operational and financial functions. You will oversee ecommerce, logistics, fulfilment, data/analytics, finance, retail operations and customer experience. Your role will involve creating scalable processes, optimising performance, improving margin and ensuring that every area of the business is aligned to a data-led, commercially rigorous strategy.

You will also be responsible for developing, mentoring and expanding a multi-disciplinary team. Setting the tone for an engaged, accountable and high-performance culture will be essential, as will your ability to balance strategic thinking with hands-on execution.

Key Responsibilities:

· Full P&L ownership, budgeting and forecasting

· Lead all operational and commercial teams across web, retail, finance, logistics and data

· Identify growth opportunities across wholesale, international expansion and brand partnerships

· Drive KPI performance: conversion, AOV, return rates, inventory turn, customer experience

· Build scalable systems, processes and reporting structures

· Lead and develop a team of 15-20, creating clear pathways for career growth

· Work closely with senior leadership to shape strategy and brand direction

About You:

· Proven success managing or scaling a fast growing retail operation (SME/ Challenger brand)

· Deep experience across ecommerce, operations, finance and commercial performance

· Data-first mindset with strong analytical capability

· Hands-on, organised and execution-focused

· An emotionally intelligent leader with the ability to motivate and elevate teams

· Thrives in high-growth, modern retail environments

Why Apply?

This is a defining career opportunity. As General Manager, you will join at a pivotal moment where you can genuinely shape a brand's future, drive commercial uplift and build the operational foundations for major scale. If you want autonomy, impact and the ability to transform a modern retail business; this is the perfect next step!

To explore this opportunity further, apply through Zachary Daniels Recruitment today.

BH34958

Full-time