Senior Manager Digital Channels & Content

Shape how millions of customers experience Transport NSW online every day!

Drive the digital transformation that connects communities across NSW

In this role you'll:

Lead the development and execution of digital strategy across all Transport NSW channels, ensuring accessible, compliant, and high-quality content aligned with organisational goals.

Provide strategic leadership to the digital channels and content team, fostering innovation and driving capability uplift while, managing major digital projects such as OneCX.

Oversee content strategy, creation and optimisation across websites, intranet, and social media, ensuring brand consistency and exceptional user experience.

Build strong relationships with key stakeholders and backend teams to deliver seamless user-friendly experiences, integrated platforms and leverage data and analytics to drive continuous improvement.

Champion UX best practices, ensure compliance with accessibility standards, and create a cohesive, inclusive team culture.

Place people at the heart while responding to sensitive critical issues, that may require you to work out of core business hours.

This is a permanent Transport Senior Service Manager (TSSM) role with an attractive total remuneration package on offer. Please see the role description and Information Pack for more information.

About you

You’re an inspiring experienced digital leader!

You bring extensive expertise in developing multi-channel digital and content strategies across websites, intranet, and social media, with strong capabilities in content management, UX, SEO, and content design.

Your proven track record in leading digital transformation initiatives and managing high-performing teams sets you apart. You excel at delivering multiple projects concurrently in agile environments while effectively influencing diverse stakeholders, including senior executives. Flexible and committed, you’re prepared to work outside core hours when responding to critical issues.

Highly proficient with data and analytics tools, you make data-driven decisions that enhance user experience and service delivery. Your collaborative approach enables you to work seamlessly with IT teams, leveraging digital technologies to deliver scalable, innovative solutions that drive measurable results.

Be the driving force behind an exceptional online experience for Transport for NSW customers and stakeholders!

Who we are

Transport for NSW provides a safe, integrated, and efficient transport system. We connect people, communities and industry every day.

Join us

Our workforce is as diverse as the community we serve. If you’d like further information on our inclusion and diversity initiatives, visit Transport careers.

We offer a wide range of employee benefits, like our award-winning flexible and hybrid work options.

This role is hybrid-friendly, meaning you can mix in-person days at your team’s home base location with remote days.

What are you waiting for…? Connect with us. Apply now!

Applications close: 11:59 pm Monday 1st December 2025.

For more information about this role, please contact .

Aboriginal people and people living with disability are supported throughout the recruitment process and at work, and we encourage you to apply. Visit Supporting Aboriginal people or Supporting people with disability for more info or speak to your talent team member to arrange any adjustments to how you interact with us.

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