CRM Specialist / Expert

About the Role

StaffVirtual is seeking an experienced HubSpot Analyst & CRM Operations Expert to lead our

CRM automation, data strategy, and sales enablement processes.

This role blends analytics, sales/marketing automation, and technical expertise ensuring our

global BPO sales engine runs on clean data, precise workflows, and measurable performance.

Youll manage the HubSpot ecosystem from end-to-end integrating Apollo, Sales Navigator, and

other enrichment tools; automating outbound campaigns; and delivering dashboards that turn data

into decisions.

Key Responsibilities

CRM Administration & Operations

Manage and optimize HubSpot CRM, workflows, sequences, and pipelines for Sales and Marketing.

Build executive-level dashboards showing real-time pipeline health, conversion rates, and revenue projections.

Oversee data hygiene and enrichment using Apollo, Sales Navigator, and Clearbit to maintain CRM integrity.

Manage HubSpot Service Hub, CMS, and SEO tools for seamless marketing and support functions.

Conduct A/B testing on campaigns and workflows to optimize performance.

Ensure data compliance (GDPR/CAN-SPAM) across all systems and integrations.

Outbound & Intent Marketing

Prepare and implement cold outreach and intent marketing campaigns, measuring

performance and improving conversion rates.

Create ideal customer profiles (ICPs) and buyer personas for inbound and outbound

targeting.

Write and manage sales copy, landing pages, case studies, and articles that attract and

nurture leads.

Write and proofread email sequences and outreach templates to ensure tone, clarity, and

conversion.

Build and maintain databases from scratch using scraping tools and LinkedIn strategies.

Sales Enablement & SDR Support

Support and coach SDRs on outreach best practices, cadence building, and HubSpot engagement.

Develop outreach playbooks and automation flows to streamline prospecting.

Partner with leadership to plan quarterly outreach strategies and performance reports.

Reporting & Analytics

Develop custom dashboards and reports tracking KPIs such as lead conversion, sales velocity, and campaign ROI.

Translate CRM data into insights that drive sales and marketing strategy.

Improve CRM data accuracy and reporting reliability by 30% or more.

Training & Cross-Team Collaboration

Train new users across Sales, Marketing, IT, and Executive teams on HubSpot dashboards and analytics.

Drive adoption of CRM best practices and ensure system-wide data consistency.

Act as StaffVirtuals HubSpot subject-matter expert, aligning technical setup with business goals.

Qualifications

4+ years of experience in CRM management, marketing automation, or sales operations.

Advanced HubSpot expertise workflows, dashboards, reports, and integrations.

Strong background in outreach campaigns, email marketing, and content creation.

Experienced with data scraping, enrichment, and ICP development.

Proven success building lead lists and outbound strategies that convert into long-term

clients.

HubSpot Certifications (Admin, Marketing Hub, Sales Hub) required.

Excellent communication, analytical, and leadership skills.

Experience in BPO, outsourcing, or IT services preferred.

Why Join StaffVirtual

Be the architect behind the CRM and automation systems powering our global BPO sales growth.

Work directly with executive leadership to shape data strategy and outreach direction.

Competitive compensation, growth potential, and a collaborative, tech-driven Cebu office culture.

Hybrid Work Setup