Sales Executive

About the company:

Coats is a world leader in thread manufacturing and structural components for apparel and footwear, as well as an innovative pioneer in performance materials.

These critical solutions are used to create a wide range of products, including ones that provide safety and protection for people, data and the environment.

Trusted by the world's leading companies to deliver crucial, innovative, and sustainable solutions, we provide value-adding products including apparel, footwear and specialty threads. With a proud heritage dating back more than 250 years and a spirit of evolution to constantly stay ahead of changing market needs, we have operations across 50 countries with a workforce of over 17,000, serving our customers worldwide. Following the acquisition of Texon and Rhenoflex, new Coats Footwear now has a complete range of footwear components to meet your needs, from heel counters to toe puffs and everything in-between. Through our technologically diverse product portfolio, we can cater to both current and future trends, setting new standards in the process, turning customer ideas into a reality and accelerating sustainability.

Headquartered in the UK, Coats* connects talent, textiles, and technology to make a better and more sustainable world. For more info, visit our website:

Position: Sales Executive

Location: Ludhiana

Role Purpose:

Strengthening the Company’s Business interests in the Marketplace

Form the vital link between the Company and Customers

Principal Accountabilities:

1.Sales & Collection

Driving sales and collection target for his zones from his team

Identifying the overall potential for the territory

Selling the entire product range

Identifying cross selling / upselling opportunities at both direct and indirect accounts

Innovative customer focussed offerings to gain customer / market share

Understanding market operating prices as well as dealer ROI / margin structure

Collaborating internally with Global and domestic account team to grow business

Timely collection of dues

Monitoring overdoes and streamlining the accounts

Ledger review with the team

Optimise the credit limits and adhoc requests Periodic updates and reports on the market activities to the branch manage.

2. Implementing the business strategy of the company

Driving digital adoption at customers and sales force

Technical Seminars and customer connects to reinforce Coats brand

Liaising with technical team for right product offerings and upgradation

Using sales tools and report for regular analysis

Effective utilization of the marketing and promotional material

3. Customer management

Managing customer relationships with key stake holders

Engage with customers with new product and service offering

Provide customers with a much higher level of technical & commercial competence

Understanding short- and long-term customer business projections

Minimum 12 to 15 days of market visits

Engagement with senior and mid-level management of the customers

4. Forecasting and periodic sales planning aligned with key market intelligence and branch objectives

At Coats Group, we are committed to innovation, excellence, and fostering a diverse and collaborative environment where every team member can thrive. If you are passionate about making an impact in the textile industry and eager to join a global leader with a rich heritage and a forward-thinking approach, we invite you to take the next step in your career with us.