Director, HCP and Consumer Digital Marketing

ABOUT US

There are more than 9 million immunocompromised people in the United States. Almost half a million of those represent a population that are moderately to severely immunocompromised and at highest risk for severe COVID-19, including stem cell and solid organ transplant patients as well as those with hematologic cancers.

At Invivyd, Inc., we take those numbers very seriously and we come to work each day on a mission to deliver protection from serious viral infectious diseases, beginning with SARS-CoV-2. Invivyd deploys a proprietary integrated technology platform unique in the industry designed to assess, monitor, develop, and adapt to create best in class antibodies.

In March 2024, Invivyd received emergency use authorization (EUA) from the U.S. FDA for a monoclonal antibody (mAb) in its pipeline of innovative antibody candidates.

In October 2025, the FDA cleared the company's Investigational New Drug (IND) application and provided feedback to advance the company's REVOLUTION clinical program, Invivyd's development program for VYD2311, a vaccine alternative monoclonal antibody being investigated for the prevention of COVID-19.

Be part of making a difference. Be part of Invivyd.

Location: Northeast Preferred

Position Summary:

The Director, HCP and Consumer Digital Marketing is a pivotal role on the marketing team. This person will shape our online and media presence and drive digital and social media marketing strategies. This position encompasses a wide range of responsibilities, from developing and executing digital marketing strategy and campaigns to analyzing performance metrics and optimizing our online tactics.

The Director, HCP and Consumer Marketing will be responsible for developing and executing digital marketing strategies and tactics to drive and advance HCP, consumer, patient and community engagement.

This individual will shape our online presence and drive marketing strategies. This position encompasses a wide range of responsibilities, from developing and executing digital marketing campaigns to analyzing performance metrics and optimizing our online strategies.

Responsibilities:

HCP and Consumer/ Patient Digital Marketing

Develop and implement comprehensive consumer/ patient and HCP digital marketing strategies that align with Invivyd’s goals and objectives

Develop digital strategies, messaging, and content for disease state education for consumers/ patients that deliver against overall business objectives

Guide and oversee tactical implementation and ongoing optimization of the EUA compliant HCP and consumer/ patient digital plans

Develop DTC campaigns, including CTV and linear TV tactics

Oversee HCP and consumer/ patient social media influencer tactics

Provide agency management, including creative and media agencies

Prioritize resource allocation, deploy resources strategically and monitor budget to ensure efficient use of resources

Collaborate with cross-functional teams to create engaging and informative content for various digital platforms

Oversee the execution of digital marketing campaigns, including paid advertising, SEO, email marketing, and social media initiatives

Requirements:

Bachelor’s degree

Minimum 5 years of pharmaceutical marketing and/or market access experience, preferably in hematology/oncology, infectious disease, transplant, vaccines, rare disease areas

Commitment to Invivyd’s Core Values: united, determined, dynamic, proactive, spirited

Excellent communication skills both verbal and written

Strong preference for local candidates as in-office presence of up to 30% is required

#LI-Remote

At Invivyd we strive to create a welcoming and inclusive environment. Here all applicants will receive equal consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other applicable legally protected characteristics.

Invivyd is proud to be an equal opportunity employer.

We do not accept unsolicited resumes from agencies.