Manager, Strategic Event Intelligence

Who are we:

A professional basketball team and state-of-the-art arena/entertainment venue that specializes in creating memorable experiences for each guest we interact with. Some of our favorite things are live sports, concerts, comedy shows, family shows, and most any other world-class event you can think of, and we're looking for someone who shares the same interests. We live for the fast-paced world of sports & live entertainment, and as such, we work hard, run fast, execute flawlessly, and party it up when it all comes together. Lastly, we strive to deliver wonderful experiences that create lasting memories, and we prefer to surround ourselves with those who are the best at what they do.

Who are you:

An enthusiastic lover of sports, live entertainment, and people. You have true passion for engaging in meaningful interactions and creating memorable experiences for all guests. You strive to be helpful, engaging, and knowledgeable of all things Atlanta Hawks and State Farm Arena. You enjoy being a part of an exciting and dynamic group, and you're committed to continuously enhancing the productivity and effectiveness of your team. Lastly, you enjoy working hard and celebrating hard, and you'd be shocked if guests weren't positively impacted by their interactions with you.

About Hawks iQ:

Beyond the buzzer and bright lights, the Atlanta Hawks are igniting a new era of data-driven excellence, where analytics fuels bold strategies and drives transformative business impact. We're rethinking how data shapes decisions, moving beyond spreadsheets and dashboards to stories that drive decisive action within our organization. This isn't just about numbers; it's about building relationships that translate insights into a driver of unforgettable fan experiences and measurable growth across every corner of the organization. As a member of Hawks iQ, we aim to be visionaries who can see beyond the data to uncover opportunities others miss, partnering with leaders who shape everything from the roar of the crowd to the strategic vision of an organization that defines Atlanta's spirit. Join us, and your work won't just live in dashboards-it will echo through State Farm Arena, influence millions of fans, and help write the next chapter for one of the NBA's most dynamic organizations. This is analytics that matters, for a brand that matters, in a city that matters.

About the Role:

As a member of Hawks iQ, the Manager, Strategic Event Intelligence will play a key role in uncovering revenue opportunities, optimizing fan experiences, and shaping the strategic direction of event business operations. This position is ideal for a data-driven professional who thrives in a high-impact role and is passionate about using insights to influence key business functions.

The Manager, Strategic Event Intelligence will be responsible for delivering key business insights related to consumer behavior, revenue trends, and operational performance. This role will produce critical pre- and post-event reporting, empowering decision-makers with data-driven recommendations on pricing, staffing, inventory, and product offerings. Working closely with the Vice President, Strategic Intelligence, this individual will drive a culture of analytical storytelling-translating complex data into compelling narratives that influence business strategies.

Key Responsibilities:

Strategic Analytics & Business Insights

Develop, maintain, and optimize reports on consumer behavior, revenue, and operational trends across parking, retail, and food & beverage.

Own the creation of pre- and post-event analytics, ensuring key business stakeholders receive timely insights to drive decision-making.

Identify patterns in customer transactions and fan engagement to enhance revenue opportunities and optimize inventory, pricing, and staffing.

Partner with the Vice President, Strategic Intelligence to surface business opportunities and develop data-backed strategies for growth.

Data-Driven Opportunity Identification

Leverage business intelligence tools (e.g., Tableau, Power BI, SQL) to analyze revenue performance across key operational areas.

Develop real-time dashboards and key performance indicators (KPIs) that provide visibility into business performance.

Identify pricing trends, consumer spending behaviors, and product preferences to optimize offerings and maximize profitability.

Continuously refine forecasting models and revenue projections to support strategic planning.

Stakeholder Collaboration & Influence

Work cross-functionally with teams in finance, operations, retail, and fan experience to ensure data-driven decision-making is embedded in daily workflows.

Present insights in a clear, compelling manner-translating data into strategic recommendations that drive action.

Champion a culture of analytics, ensuring stakeholders have access to the right data and tools to make informed decisions.

Qualifications & Experience

5+ years of experience in business intelligence, analytics, or data-driven decision-making roles.

Demonstrated ability to present complex data seamlessly to executive and cross-functional audiences.

Proven track record operating in a consulting-style capacity-coordinating across multiple stakeholders to drive alignment and action; prior consulting experience strongly preferred.

Bachelor's degree required (quantitative, business, or related field); advanced degree (e.g., MBA, MS in Analytics/Data Science) preferred.

Expertise in business intelligence tools such as Tableau, Power BI, SQL, and Excel.

Proven ability to synthesize complex data into clear, actionable strategies.

Ability to thrive in a fast-paced, high-stakes environment and manage multiple projects simultaneously.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

If this opportunity looks exciting to you, please complete the application process. Go Hawks!